Event on opportunities on the European market for Indian entrepreneurs.
Format was an interactive breakfast session - so real value was in the discussion and conversation. Facilitated by Jacob Risgaard Knudsen
Held by TiE Pune and Lionpartner.
3. Lionpartner Team
Boye Hartmann
Jacob Risgaard Knudsen
Partner & CEO
Partner & Director of Operations &
Business Development
Key qualifications
Key qualifications
- Entrepreneur
- Entrepreneurial Networker
- Networker
- Innovator
- Motivator
- Business Developer
Experience:
Experience:
15 years of experience in the India-Denmark Connector
telecommunications sector
Sustainability at Maersk Line
Serial entrepreneur
Indian work & study experience
Internet & Mobile Expert
Innovation consulting
www.linkedin.com/in/boyehartmann
www.linkedin.com/in/jacobrisgaardknudsen
4. What we do
A Tripod of Business
Gateway to
India
Lionpartner
Business
Areas
Sourcing Gateway to
Activities
Europe
10. y Europe
Wh
Depends very much on industry...
Great opportunities in B2B
Easy to setup business
Great infrastructure
Mature customers
11. Changing the outsourcing paradigm...
High quality at lower costs
Costs not the sole factor - need to offer mere
Become a partner for
growth Understand the client
Focus on strategic partnerships
12. 1. Market opportunities
2. Access to technology
3. Access to talent
4. Source for innovation
European activities to grow business in both Europe & India
14. Some options
Set up own operations
Distributors Partners
JVs
Depends on industry, products, business model etc.
15. My experience
with Indian Not willing to dedicate resources
entrepreneurs
and SMEs in Unaware of needed resources
Europe
Lack of focus
Lack of cultural & market
understanding
Not willing to
adapt
Not in it for the long term
16. dat ions
men
Recom
My
1. Niche
2. Local Partners
3. Patience & Accept initial costs
4. Identify right markets
5. Understand cultural
differences
6. Due diligence
Start building
European
network!
17. ans
rope
wit h Eu
ing
hen work
W
1. Punctual
2. Informal
3. Lack of hierarchy
4. Language
5. Saying no
Unaware of needed resources (e.g. high costs - average salary +3 lakh rs per months)\n
Recommendations:\n- Find niche-offering (not we can do EVERYTHING!)\n- Local partners (find\n- Patience\n- Accept costs (it takes money to make money)\n- Find the right European marketing!\n- Design, Pilot, Scale, Capture\n