SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Evaluation Q1.
1. Evaluation Q1.
In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
S
2. My Trailer
S I set out to make a teaser trailer for a film. To do this I had
to look at real teaser trailers and do my best to copy the
structure. To look at trailers I visited YouTube.com.
Teaser trailer are shorter then film trailers and last for
approximately 1-2minutes. Football teaser trailer are up
tempo so I took this into consideration when constructing
my own. They all have idents at the begging so I made
my own ident and they all have awards after the footage.
I copied a picture off google.com to make it as realistic
as possible.
3. Research
S So as I was looking at football Trailers on YouTube.com.
I found a list of football trailers on wikipedia.com My
favorite trailer was ‘GOAL’ and this was my inspiration.
The trailer was up beat by the use of short fast shots. I
wanted my trailer to be up beat so I tried to use short
fast shots where ever I could. The trailer was based
around one individual trying to become a pro and I took
this idea and based by teaser trailer around 1 person.
‘Ollie Moon’
4. To make my trailer feel like a conventional teaser trailer I
used the same principles that real trailer have. This
included;
S Fast tempo by the use of short shots
S Strong title sequences
S Close up shots for intensity
S A Strong and relevant Sound track
5. S The film trailer ‘Goal’ was based around one character. This
character is the protagonist of the film and I used this idea when
constructing my own trailer. Most of the shots feature the
protagonist, this shows the audience that the film will be
centered around this one character.
6. S My trailer finishes on a kind of cliff hanger. This makes
the audience then want to go and see the film to find out
what happens. This is common in conventional trailer as
they want as many people to watch the film as possible.
This is because the more viewers the film has to more
money they will make. My trailer differs from conventional
trailers as you think the film is finished after the title
scene. The screen stays black then all of a sudden you
see the shot of Ollie score the penalty.
7. Poster
S My poster follows the conventions of real film poster in a
number of ways. To research real posters I looked on
Google images. The majority of film posters include the
protagonist, they usually have a quote. They all have text
mentioning the producers and directors etc and they are
usually eye catching. My poster has all of these
characteristics as I wanted it to look realistic. I didn’t
challenge many conventions as I thought it would look
professional and I may not of picked up many marks.
However film posters don’t tend to have rating so to
challenge the conventions I added a rating.
8.
9. Magazine Cover
S When researching Magazine covers I liked the layout and
structure of ‘Total Film’ magazine. I copied the title and
layout to make it look as realistic as possible. It has the
same features that a convention magazine has such as a
main character, a date/issue number, a title, a barcode
and text down the side showing what is inside the
magazine. My picture of my character covers the title and
this Is popular with magazine covers as its demonstrated
in the majority of then which I researched.