After years of talking about it, the fitness industry has still not fixed its member retention issues. The fact is, right now at least, there is no magic bullet for our attrition ills but there are things that you can do - particularly around programming - that will make will make an incremental difference to the average lifetime of your members - and an incremental difference, like an extra month, will have a significant impact on your profitability. Explore what makes an exercise adherence programme entertaining and exciting. You will discover the key components of a winning programme and, most importantly, you will receive templates of programmes that work. The bonus ball is that you will have happy, engaged instructors who enjoy their work and you know what happens to your members when your staff is happy .

1. Stay Just a Little Bit Longer Increasing the Average Length of Membership

7. Second & Scarier Thought You cannot improve your retention rate

12. Let’s Put Some i2F.U.N. into your business? i I dentify members who could potentially quit i I nteract with members as often as possible – and target those we do not know F F amiliarity with your equipment & services U U niqueness for your club, members & Team N N ovelty – create a theme!

13. Identify

16. Interaction

17. Interaction Interact with members. Members visit more often. Members stay for longer. Model provided by:

19. Let’s Put Some F.U.N. (back) into exercise? F F amiliarity with your equipment & services U U niqueness for your club, members & Team N N ovelty – create a theme

23. Sample Adherence Programs

24. Sample Adherence Programs

25. Sample Adherence Programs

29. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles