A case study for designing and implementing organizational strategies. Ten business strategies from the CEO of D-Day. By analyzing military operations as business operations, and the commanding general as CEO, this session finds management lessons for modern corporate executives.

1. MAILCOM 2012 - Washington, DC. - April 15-18
Course #: LD 248
Title: Lead Like a 4 Star General
Scheduled For: Monday, Round 4, 11:30-12:30 pm
Presented By: William L. Ware, CMDSM
James P. Mullan, CMDSM
Marlene O’Hare, CMDSM
Lauran Solvik

2. Lead Like a 4 Star General
• Analyze military operations as business
operations and the commanding
general as CEO.
• A case study for designing and
implementing organizational strategies.
• Ten strategic lessons.
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3. 10 Strategic Lessons
 1. Determine Your Mission
 2. Plan for Success
 3. Stay Focused
 4. Prioritize
 5. Plan to Implement
 6. Communicate
 7. Motivate Your People
 8. Manage Your People
 9. Avoid Project Creep
 10. Be Honest
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4. 1. Determine Your Mission
• This is the ultimate goal of your organization –
the purpose, the very reason it exists.
• The mission is not the same as the mission
statement.
• Set Goals.
• It’s a balancing act.
• Knock them out.
• Delegate when possible. Otherwise do it
yourself.
• If you are handed an opportunity, take it.
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5. 2. Plan For Success
• How are you going to achieve your mission.
High-level, overarching planning.
• Attack the competition’s core.
• Change is inevitable.
• Accept risk.
• Find the dominant vision.
• What if the dominant vision is wrong?
• What if you can’t find the dominant vision?
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6. 2. Plan For Success
• Risk is inevitable.
• Stick to your guns.
• When the boss has a good idea – jump on it.
• Planning is the discipline that gives you
flexibility.
• Give it your all.
• Remember what is important. Then think big.
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7. 2. Plan For Success
• Take advantage.
• Know your competition.
• Don’t use a hammer for everything.
• Don’t be seduced.
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8. 3. Stay Focused
• Know and get what you need to succeed at
your mission. Don’t wander into interesting
but non-mission-critical territory.
• Fight distractions.
• Keep your focus.
• Focus on your main purpose.
• Lose focus and fail.
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9. 3. Stay Focused
• One step at a time.
• Setbacks are opportunities.
• Know what you need to succeed.
• Get what you need to succeed.
• Use what you have.
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10. 4. Prioritize
• Do what you need to do for the success of
your mission. Nothing else, no matter how
productive, matters and will waste your
resources.
• Make your choices and live with them.
• Compromise.
• It’s principles, not personalities.
• If you got to have it, get it!
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11. 4. Prioritize
• Remember the greater good.
• Get what you need from your people.
• Do what you need to. Ignore the rest.
• Playing politics is stupid.
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12. 5. Plan to Implement
• Train your people, equip your people,
and arrange your support logistics.
• Adjust, adjust, adjust.
• There are never too many plans.
• Keep your options open – make one
decision at a time.
• Planning is a team-building exercise.
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13. 5. Plan to Implement
• Decide.
• Follow-up.
• Know the market.
• Speed kills.
• Manage risk or fail.
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14. 6. Communicate
• To your people and to your markets. If you
can’t communicate, you can’t implement.
• Know your stuff.
• Be clear.
• Lose communication and fail.
• Learn from your mistakes.
• You are the boss.
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15. 7. Motivate Your People
• This is where leadership comes into play –
getting your people to commit to your
organization’s mission as completely as you
do. You need to model the behavior you
want and expect from your executives and
frontline workforce.
• Start the way you mean to finish.
• Talk isn’t enough – take action.
• Stay positive.
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16. 8. Manage Your People
• Discovering and developing talent,
rewarding your solid performers, and
handling the prima donnas.
• Give in gracefully.
• Get the right person to work for you.
• Friends vs. allies.
• Support and move on.
• Be right or be in charge.
• Replace them.
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17. 8. Manage Your People
• Micromanage.
• Principles before personalities.
• Choose managers to fit your mission.
• Picking teams.
• Manage up.
• Delegate.
• Be unselfish.
• It isn't a debate club.
• Stay calm.
• Stay optimistic.
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18. Manage & Motivate Your People
• Don’t reinvent the wheel.
• Match workforce to mission.
• Delegate.
• Keep your ego out of it.
• Back up your people.
• Embrace the madness.
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19. Manage & Motivate Your People
• Watch out for jackasses.
• Care for your people.
• Support your people.
• Your people are your company.
• Empower your people.
• You first.
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20. 9. Avoid Project Creep
• Closely connected to staying focused and
prioritizing. Project Creep is insidious.
During an operation, things develop that
relate closely to the mission, so closely that
you can easily confuse them with mission
necessities.
• Don’t go astray.
• One project at a time.
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21. 10. Be Honest
• With yourself, with your bosses, executive
team, employees, shareholders, and the
markets at large. It is one of the oldest and
most exhausted clichés but true nonetheless:
honesty is the best policy.
• Take responsibility.
• Be true to yourself.
• Honesty is the best policy.
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22. 10. Be Honest
• Step up.
• Know thyself.
• Own up.
• Don’t waste time tooting your own horn.
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23. 10 Strategic Lessons
 1. Determine Your Mission
 2. Plan for Success
 3. Stay Focused
 4. Prioritize
 5. Plan to Implement
 6. Communicate
 7. Motivate Your People
 8. Manage Your People
 9. Avoid Project Creep
 10. Be Honest
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24. Lead Like a 4 Star General
Questions ?
Comments ?
William L. Ware - James P. Mullan - Marlene O’Hare - Lauran Solvik
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25. Lead Like a 4 Star General
Thank You
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26. Contact Information
William L. Ware, CMDSM James P. Mullan, CMDSM
Consultant / Project Manager National Account Manager
Neotek Consulting Oce Business Services, Inc.
106 Union Avenue Chubb & Son
Passaic, NJ 07055 15 Mountain View Road
973-773-1817 Warren, NJ 07059
billware@prismnet.com 908-903-2869 office
jmullan@chubb.com
Marlene O’Hare, CMDSM
Office Services Supervisor Lauran Solvik
Linde North America, Inc. National Account Manager
575 Mountain Avenue The Millennium Group
Murray Hill, NJ 07974 106 Apple Street, Suite 207
908-771-1275 office Tinton Falls, NJ 07724
Marlene.ohare@linde.com 973-802-8172 office
Lauran.solvik@prudential.com
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