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Improving usage and impact of digitised resources Paola Marchionni JISC Digitisation Programme Manager eContent 2011 – programme mtg Oxford, 29-30 March 2011
Usage, metrics and impact:some background JISC Impact and embedding programme ,[object Object]
Toolkit for the Impact of Digitised Scholarly Resources (TIDSR)
http://microsites.oii.ox.ac.uk/tidsr/  - to be updated May 2011
Digital Impacts: how to measure and understand the use and impact of digital content
20 May, Oxford http://bit.ly/g3nMdE,[object Object]
not (just) about metrics, usability or Search Engine Optimisation
 issues relating to different stages in the development of a digital resource, life cycle approach
some highlights here – not a comprehensive or exhaustive list
some high level issues and nitty gritty details
 some common patterns
 some solutions
 some common sense ,[object Object]
plan on measuring impact from the beginning of a project, to integrate impact measures in the design
monitor impact regularly, but don’t become bogged down by it
make impact monitoring an institutional priority and don’t assume somebody else will install Google Analytics for you,[object Object]
task somebody in the team with this responsibility
specific workpackage that branches off into all other activities
 different ways of doing this – dedicated person vs shared task,[object Object]
 developed as part of Marketing and Comms strategy
 wide range of activities: recruitment of user panel, development of online user network, case studies, newsletter; blog, events and workshops, usability testing; launch etc…,[object Object],[object Object]
 and from other platforms
 still in development!,[object Object]
3. Resource discovery ,[object Object]
be wary of changing URLs and keep the association between project page and final web site,[object Object]
but collection still not well integrated into catalogue searches
collection can be found through different routes: JSTOR, COPAC, Google Scholar, RLUK database, Europeana (in progress),[object Object]

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