This document discusses how authorship and Google+ may impact link building in the future. It suggests that author rank will originate from an author's social graph and influence the strength of the links they publish. Trusted authors will enhance the power of their links more than lesser known authors. The document also recommends focusing on becoming a trusted author and targeting other trusted authors for links.

1. How Authorship & Google+
will affect linkbuilding
TOM ANTHONY

2. @TomAnthonySEO
Tom Anthony
SEO Consultant @ Distilled
Twitter:
@TomAnthonySEO
Google+:
gplus.to/TomAnthony
Email:
tom.anthony@distilled.net
Blog:
tomanthony.co.uk

3. @TomAnthonySEO
1997: Google ‘discovers’ links.

4. @TomAnthonySEO
Does Google still trust links?

5. @TomAnthonySEO
LI NKS
LINKS

6. @TomAnthonySEO
ranking
signal
factor
1998 Link
signal
2012 Link Filter Filter
ranking
factor
Filter Filter

7. @TomAnthonySEO
http://www.seomoz.org/article/search-ranking-factors

8. @TomAnthonySEO
What are Google
waiting for?

9. @TomAnthonySEO
Link Profile Tool: dis.tl/link-profiler

10. @TomAnthonySEO
Link Profile Tool: dis.tl/link-profiler

11. @TomAnthonySEO
Link Profile Tool: dis.tl/link-profiler

12. @TomAnthonySEO

14. @TomAnthonySEO
(Koala?)
When is the Link Panda
update coming?

15. @TomAnthonySEO
What SEO Techniques Should We Stop Using In 2012?
http://edgyseo.com/seo/seo-tips-2012/

16. @TomAnthonySEO
“We have changed the way in which we evaluate links; in particular, we
are turning off a method of link analysis that we used for
several years.”
- Google Search Blog
http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html

17. @TomAnthonySEO
“We don’t normally pre-announce changes but there is something we are working in
the last few months and hope to release it in the next months or few
weeks... ...too many keywords on a page, or exchange way too many links or go well
beyond what you normally expect. We have several engineers on my team working on
this right now.”
- Matt Cutts

18. @TomAnthonySEO

19. @TomAnthonySEO
De-indexed:
20,000 - 30,000 domains
=
~100,000,000 links

20. @TomAnthonySEO
Link Network De-Indexation Panda 3.4
Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/

21. @TomAnthonySEO

22. @TomAnthonySEO
Putting the love
back into links...

23. @TomAnthonySEO

25. @TomAnthonySEO
Posts I’ve written
across the web
Google Webmaster Tool can give insight into future ranking factors.

26. @TomAnthonySEO

27. @TomAnthonySEO

28. @TomAnthonySEO
Social Shares affect sites/pages rather than links.

29. @TomAnthonySEO

30. @TomAnthonySEO
AuthorRank will originate from the Social Graph but links will also help.

31. @TomAnthonySEO
X =
AuthorRank PageRank AuthoredPageRank
Author’s will enhance the power of their links according to their AuthorRank

32. @TomAnthonySEO
X www.seomoz.org
= 19
2.5 7.6
X www.distilled.net
= 9.1
1.4 6.5
Trusted authors will augment links more than lesser known authors.

33. @TomAnthonySEO
Google+ isn’t a black box to Google, as Twitter was.

34. @TomAnthonySEO

35. @TomAnthonySEO
• Become a trusted author.
• Targeting trusted authors for links.

36. @TomAnthonySEO
where
to
who

37. @TomAnthonySEO

38. @TomAnthonySEO

39. @TomAnthonySEO

40. @TomAnthonySEO
Author
Hot or Not?
Social
Following
Where else
they write

41. @TomAnthonySEO
Author
Hot or Not?
Social
Social Social Profiles Following
Following
Where else
they write

42. @TomAnthonySEO
Introducing...
Author
Crawler

43. @TomAnthonySEO

44. @TomAnthonySEO

45. @TomAnthonySEO

46. @TomAnthonySEO
Download the tool:
dis.tl/author-crawler
Follow me:
@TomAnthonySEO
gplus.to/TomAnthony