Hear what the top 13 trends in email marketing are for 2013 as you put your emarketing plan together for the new year.

1. 13 Email Marketing Trends for ‘13
Jeanette Brown – Informz
Marketing Strategy Manager

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4. 13 Email Marketing Trends for ‘13
Jeanette Brown – Informz
Marketing Strategy Manager

9. #1
Mobile

10. Mobile Evolution

11. Do mobile readers return
on their desktop?
Just a Mobile Open
(84%)
Mobile Open and
Desktop Open (14%)
Mobile Open followed
by a Desktop Read (2%)
Need to engage subscribers on the first Open.

12. What does this mean for
Open Duration?
60%
Users on Mobile devices are 9%
less likely to “read” the email
50%
40%
We need to give subscribers content that
30%
can be easily read on a mobile device. Mobile
Desktop
20%
10%
0%
Open Skim Read

13. Click rate?
Subscribers click 20% less
when on a mobile device.
Links need to be large enough for
a finger not a mouse.

14. #2
Image Management

15. Image Management

17. #3
Personal Touch

18. Personal Touch

19. Behavioral Targeting

20. #4
Seamless
Integrations

21. Integrations
DATABASE
REPORTS/ eMAIL
DATA PLATFORM

22. #5
Add Personality to
your Technology

23. Add Personality to Your Technology

25. Renewal

26. #6
Relationship

27. Day 1 – Month 1 – Focus
Automated on mailed
Member Joins benefits to
email is sent to
new member confirm they are
receiving them.
Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit

28. #7
Social

29. Social Madness
• Track job changes
• Add like buttons to subscription forms
• Start a contest
• Utilize pinterest

30. #8
Design

31. Email Optimization

32. Effective Messaging
eme = rv(of + i) – (f + a) (MECLABS)
eme = email messaging effectiveness
rv = relevance to the consumer
of = offer value (why)
i = incentive to take action
f = friction elements of process
a = anxiety elements of process

33. Mobile Optimized

34. #9
Video

38. #10
Demographics
Part II

39. Going Deeper into Demographic Data

40. Future Leader

41. New to Management

42. End of Career

43. #11
Reduce
Fragmentation

44. Data Can Help
Social
Media
Website
Direct Mail
Email
Mobile App

45. #12
Return on
Engagement

46. ROI Tracking

47. #13
Listen

48. Survey

50. Let us help you!
Informz: www.informz.com
1.888.371.1842
@informz