Overview of IPI Services

1. Inflection Point
Services
April 2012
General Audience
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T905.826.3358
Contents
Challenges &
Opportunities
How IPI Can Help
Why IPI
Let’s Get Started!

2. IPI Overview
Engage Inflection Point in specific territories, verticals or
new technologies during periods of fluctuating needs or
to augment existing resources to accelerate your
organization’s growth.
Your organization gains access to expertise in channel
development and marketing strategies, relationships
and proven best practices accelerating growth.
Inflection Point
makes sure the right
things get done and
accelerates the path
of marketing and
channel plans for
enhanced results..
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T 905.826.3358 C: 647.501.2295

3. Channel Sales & Marketing
Augmentation
Your organization needs:
q Flexible resources that can address fluctuating market & business demands to enable
accelerated growth.
q Strategic Business & Marketing Planning specific to Alliances & Channels.
q Channel and Alliance sales acceleration.
q Marketing Metrics that tie into Sales Growth.
Challenge: Constraints on expertise in channel development and marketing resources impede
development of specific territories or solutions. Current demands to strategize and grow alliances or
territories are divided among existing resources that lack cycles and expertise to accelerate growth.
Solution: Leverage Inflection Point to accelerate channel sales & marketing strategies including
business planning, alliance management, execution and measurement on a project basis to meet
fluctuating market demands with flexibility.
Engaging IPI
enables you to
manage priorities on
projects in a flexible
manner to meet
fluctuating market
demands
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T 905.826.3358 C: 647.501.2295

4. Alliance Strategy & Coaching
Enable your Team
Your Organization needs:
q A strategic alliance plan
q Accountability to ensure the plan is executed on
q Measurements in place to measure impact of the plan
Challenge: Lack of access to expertise in channel, vendor and alliance strategies and marketing
programs that can guide and share best practices for accelerated results. In-house resources exist but
require guidance and expertise to solve problems and overcome barriers to successful alliance
program strategy and implementation
Solution: Engage Inflection Point to work with your team to develop an Alliance Business Plan and on-
going coaching and guidance sessions. Gain access to IPI’s expertise and best practices on impactful
business planning with a focus on partner strategies. Bi Weekly meetings hold team accountable to
action items in business plan and executing on the plan. Regular coaching sessions enable teams to
come up with strategies to overcome barriers, access to expertise and personal development.
Solution Providers, Vendors and Manufacturers all
experience pressures to deliver results.
Bringing all three together in a collaborative
way can make a big impact while scaling effectively
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T 905.826.3358 C: 647.501.2295

5. How Can IPI Help?
q Development of Channel & Alliance Plan
• Strategy on who to partner with for success
• How to organise and manage current partner portfolio to align with
organizational strategy
• Measurement and Assessment of Vendors and Channel partners
q Development of Strategic Marketing Plan
• Solution led plan , supported by multiple Vendors
• Integrated plan that is based on campaigns. Campaigns can include
multiple routes to market such as events, tradeshows, social media , sales
campaigns
• Leverage alliance partners – relationships, MDF and resources in geo
q On Site, in Geo Marketing expertise & resource
• Liaison between Channel, Vendor and Distribution on Marketing planning
and execution
• Proactively engage partners to leverage available resources to grow
market share
• Increase visible representation of commitment to partner relationship
q Execution and proper implementation on Marketing plan activities
q Measurement of plan impact
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T 905.826.3358 C: 647.501.2295

6. Why Inflection Point?
ü Experience working at and with Distribution and Vendor in
Marketing, Sales and Channel Development.
ü Proven ability to execute with results (Distribution, Vendor
and Reseller).
ü Solid relationships with Vendors, Partners and Value
Distribution nationally - know how to get the right things
done.
ü Knowledge of industry trends, best practices and up to date
marketing techniques and tools.
ü Strong understanding of go to market strategies and
solutions at Vendor and Distribution community.
Resource planning is
always a challenge
in emerging new or
emerging markets.
IPI offers a flexible
approach to
fluctuating market
demands.
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T 905.826.3358 C: 647.501.2295

7. Let’s Get Started!
Stephanie Curry
Stephanie@inflectionpointinc.ca
T: 905-826-3358 C:647-501-2295
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T 905.826.3358 C: 647.501.2295

8. When You Should Outsource Marketing
ü Marketing is not core to your business. Your company is technology led and marketing is a
necessity to grow.
ü Accelerate Growth- outsource new processes in high growth phase. Full Time staff requires
onboarding, training, hiring process.
ü Project based activities are a priority.
ü Flexibility: Your requirements are fluctuating and you need flexibility in resources until you
obtain a sustainable revenue and margin clip level to support a Full Time investment.
ü Pioneering new geographies, technologies or verticals- test the waters before you dive in
ü Acquisition mode- need help with making sure systems are compatible, relationships are
managed through change, best practices are maintained and leveraged and data is migrated
cleanly.
ü Benchmark operations against best practices- access to expertise that allow you to accelerate
learning.
ü Lack of specific expertise or bandwidth to rapidly respond the market (customer
requirements, new technology, volume, competition).
Adapted from CMO.com March 2012
Inflection Point Inc. All Rights Reserved 2012 Stephanie@ inflectionpointinc.ca
T 905.826.3358 C: 647.501.2295