The direct to consumer opportunity muralikrishnan b - e bay

1. The ‘Direct to Consumer’ Opportunity E-Commerce and SMEs IAMAI conference on ICT for SMEs Muralikrishnan B Director – Categories & Product, eBay India

2. Did you know ? “ Every minute, consumers trade goods … … worth Rs. 4 crores online globally ”

3. Chronicling the E-Commerce boom Key Categories: Collectibles | Gifts | Books In-season retail New/ scarce End-of-life Used/ vintage Traditionally, eCommerce played only at the ends of the curve 2000 1995 2005 2008 Accelerated Innovation expanded this market In-season retail New/ scarce End-of-life Used/ vintage Increasing presence here Today eCommerce is also mainstream Source: IDC B2C eCommerce Report With a huge worldwide potential 87% growth since 2005

4. The market in maturing and increasingly segmented Segments Major Players Marketplace B2C Specialty Verticals Classifieds Comparison Shopping Social Platforms Mobile Commerce Traditional retail Payments Verticals - Travel Verticals - Movies Principals

5. … and new players are filling the gaps rapidly Segments Major Players Marketplace B2B Marketplace B2C Classifieds Comparison Shopping Traditional Retail Mobile Commerce Payments Verticals - Travel Verticals - Movies Verticals – Jobs Social Networking Principals motors

6. Most excitingly, The Internet is enabling grass roots individuals to build Businesses online

7. And build a ‘Direct to Consumer’ business

8. Benefits of eCommerce to SMEs

9. However, a few challenges need to be overcome

10. eBay – The world’s Online marketplace 14 years young, but already in the Fortune 500 and amongst the top 100 brands globally No 1 eCommerce player globally (present across 39 markets ) Gross Merchandise Volume (Sales) of $60 billion in 2008 88 million users across the world In India, founded in 2000 (formerly Baazee.com) Over 3 million registered users and the most popular shopping destination ( source IDC) Over 300,000 products listed across 2000 categories Community of users spanning over 2500 cities across the country Aided by a phenomenal global footprint