This is the full slidedeck of our 'Just Missed ESOMAR' Smartees Webinar. In this presentation, two case studies of the ESOMAR General Congress are presented: the one of DIESEL about how they increased the value of their Pinterest page and the one of PepsiCo Turkey about how they (re)connected the Ruffles brand with Generation Y. Presentation by Annelies Verhaeghe (Head of Research Innovation, InSites Consulting) and Joeri Van den Bergh (Managing Partner & Co-founder InSites Consulting and author of the book 'How Cool Brands Stay Hot.)
Insurers' journeys to build a mastery in the IoT usage
Just Missed ESOMAR Smartees Webinar
1. Just Missed ESOMAR
Smartees Webinar
This is the full slidedeck of our ‘Just
Missed ESOMAR’ Smartees
Webinar. In this presentation, two
case studies of the ESOMAR
General Congress are presented:
the one of DIESEL about how they
increased the value of their Pinterest
page and the one of PepsiCo Turkey
about how they (re)connected the
Ruffles brand with Generation Y.
3. 3
3
The art of research
How we increased the value of the Diesel Pinterest page
By Annelies Verhaeghe, Head of research Innovation, InSites Consulting