How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh (Co-founder & Gen Y expert at InSites Consulting) at W Kollective's Women in Digital on Monday March 3, 2014 in London (UK).
75. â ½ feels it is IMPORTANT to be
better than peers in a hobby
â 84% love being an expert in things
â 78% someone they know would
consider them an âexpertâ in at least
one thing
84. 4 SHARING SUCCESS FACTORS
1. SMILE â makes me & others laugh
1. SURPRISE â unexpected twist
1. SUSPENSE â (emotions)if it affects you, it is
more likely to affect others
1. SELF- ID â relatable â could it happen to me?
119. Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best against the best
Over 150,000 soccer players!
@joeri_insites