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the Nightlife
“Exchange Project”:
14 events in twin cities
(based on 33K Facebook fan
submissions)
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R2=.57

R2=.62

R2=.74

InSites Consulting Brand Model tested by path analysis
#146
Unique

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Appsessed

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Real

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Insert movie Adidas

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Real

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//Authenticity for
Generation Y

Real
Real
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5
1
Real
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→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing
Low
#selfiesteem?
4 SHARING SUCCESS FACTORS
1. SMILE – makes me & others laugh
1. SURPRISE – unexpected twist
1. SUSPENSE – (emotions)if it affects you, it is
more likely to affect others
1. SELF- ID – relatable – could it happen to me?
Happy
Self

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Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best against the best
Over 150,000 soccer players!

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How Cool Brands Stay Hot at Women in Digital

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How Cool Brands Stay Hot at Women in Digital