The digital world has transformed consumer purchasing behavior, creating new rules of engagement for the retail store. And chances are, you have taken or are planning to take steps to make digital part of your in-store marketing campaign. But, amid the rush and excitement that can accompany the launch of a new digital initiative, it’s not uncommon for companies stumble. If this is you, the fact is… you are probably leaving money on the table—plain and simple. The fact is, the retail store is one of the most important channels today—controlling over 90 percent of all sales and influencing over 65 percent of ecommerce sales. So failing to exact the most out of your digital in-store marketing could be more than costly. Find out four keys to driving in-store conversion.

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Digital in Retail:
4 Keys that Drive In-Store Conversion

2. Copyright © 2015 InReality. All Rights Reserved.
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Copyright © 2015 InReality. All Rights Reserved.
Remember QR codes? Exactly… A marketing solution that
required customers to jump through too many hoops to be
accepted. This problem is once again surfacing in digital
retail initiatives. On the flip side, we also see digital thrown
loudly to the front of an experience and become so intrusive
it destroys any attempt to communicate with the customer.
for Digital’s Sake
Don’t do Digital
When considering digital, ALWAYS start with 2 big questions…
1. What are your goals?
2. What do you want customer to feel, think and do?

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Planning to simplify your customers’ journey is
important, but developing a plan for how to foster
relevant and meaningful interactions along a
customer’s path-to purchase is critical. Fortunately,
this doesn’t have to be a painful, time-consuming or
expensive process - Some of the most engaging
brands are not only employing simple listening
platforms or voice-of-the-consumer (VOC)
programs, but are successfully incorporating both
quantitative and qualitative research findings
throughout the planning process. You need to take
a walk in your customer’s shoes to understand their
pain points and what influences their decisions so
that you can effectively market to them and
increase in-store conversions and sales.
Your Consumer
Don’t Forget
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No matter how immersive or in-depth your
in-store experience is, content is king! Keep
in mind, however, a content strategy isn’t
just meaningful information, it’s a well-
thought-out, up-to-date plan with tactical
placement. And, it is critical to get the
combination right, otherwise you are failing
to reach customers at the point when they
are most likely to make a purchase.
Your Content Strategy
Maximize
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The smallest touches can turn good into great. Even cutting
costs on something as simple as the housing of your digital
components can negatively impact a customer’s interaction
—and accordingly their perception of your products. Digital
use like anything else is an extension of your brand. So
remember the devil is in the details!
The Devil is in the Details
Remember
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Copyright © 2015 InReality. All Rights Reserved.

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As digital continues to elbow its way into the center of the
shopping experience, there will, inevitably, be winners and
losers in the wonderful world of retail. If done well, digital can
help brands carve out a unique proposition at retail. If done
poorly, digital can underscore the disconnects a brand’s
consumers are likely to experience.
4 Keys that Drive In-Store Conversion
Digital in Retail: P 770.953.1500 | E info@inreality.com
Please visit us at: inreality.com
InReality is a turnkey marketing solutions firms that improves how
customers experience brands at retail.
Whether you are new to digital and unsure where to start, or you have an
existing digital retail presence that isn’t performing as needed, InReality can
help you bridge the physical and digital worlds better serving your
consumers, driving loyalty and sales.
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