Media Kit for CFOshared.com from Impertion | An online community for CFO's, Finance, Audit, Procurement and Compliance Executives

1. Digital Media Guide
2016

2. The Fastest Growing Community for
Senior Finance Executives Worldwide
CFO
VP Finance
Director / Manager Finance
Procurement
Compliance & Audit
Impertion Ltd www.cfoshared.com 2
April 2016: 20,000+ Members Globally

3. Shared Content
“Insider”
Product
Experience
Q&A
3
Webinars
Events
Research
CredPoints
Research
Webinars
Apps
Groups
Free
Templates
Videos
Impertion Ltd www.cfoshared.com

4. Why Are We Growing So Quickly?
- Senior Finance Execs are rapidly adopting CFOshared.com because…
 More than just editorial
 Dynamic, interactive peer-to-peer sharing by Members that are engaged
 Editorial alone is being seen by many Executives as too “old school”
 Social Media 3.0 – we’re breaking the mould!
 We go beyond LinkedIn, Facebook, Twitter, etc
 Sharing of valuable free strategic tools, templates, apps and research
 Plus…Groups, Q&A, Answer scoring, How-to Videos, Webinars
 Insider – what’s it like to work with solution X?
4Impertion Ltd www.cfoshared.com

5. Members by Country
5Impertion Ltd www.cfoshared.com
0% 5% 10% 15% 20% 25% 30% 35%
USA
UK
Australia
India
Canada
Germany
France
Other
CFOshared.com
Membership by Country

6. Members by Company Size (Employees)
6Impertion Ltd www.cfoshared.com
1-50
6%
51-100
9%
101-500
12%
501-1000
14%
1,001 - 10,000
28%
10,001 +
31%
CFOshared.com
Membership by Company Size
1-50 51-100 101-500 501-1000 1,001 - 10,000 10,001 +

7. Members by Industry
7Impertion Ltd www.cfoshared.com
0
500
1000
1500
2000
2500
3000
3500
CFOShared.com
Members By Industry

8. Members by Role
8Impertion Ltd www.cfoshared.com
VP/ Director
27%
Manager
24%
CFO
29%
Audit / Compliance
9%
Other
11%
CFOshared.com
Members by Role

9. Market Research
 Focus Groups with Members meeting specific criteria
 To help generate ideas or get quick feedback from a specific segment of your
market
 Polls and quantitative research
 Messaging workshops
 Our consulting team can work with you and Members of our community to develop
and test “killer messaging” that resounds with your market
9Impertion Ltd www.cfoshared.com

10. Marketing to Our Members – Why?
 IDG research shows that B2B technology decision-makers download an average
of 7 informational assets as they look through their purchasing options.
 Forrester Research confirms that “Getting the right prospects to view their
content is the marketer’s greatest challenge.”
 According to CEB research 57% of a B2B purchase decision is complete before
a customer even calls a supplier.
 86 percent of respondents from a study by Research+Data Insights found that
word of mouth from peers was the most influential factor in narrowing their
options for potential vendors.
 According to the DemandGen report, 83 percent of B2B buyers say they have
turned to white papers for research. Other popular forms of content assessed
by researchers included webinars, blog posts, and videos.
 Webinars and online events are continuing to grow in prominence. According
to research by Globalspec seven out of 10 engineers attended at least one
event and 32 percent went to four or more events.
10Impertion Ltd www.cfoshared.com

11. Engaging Our Members - Marketing
11
Banner / Newsletter Ads
White Paper / Video Downloads
Webinars
Free trial products / demo’s
• Awareness
• Interest
• Evaluation
• Trial
• Purchase
Impertion Ltd www.cfoshared.com

12. Targeting Criteria
 Industry
 Geography
 Job Title
 Company Size
 Limitations:
 We must have a critical mass of Members to target for your tactic
 A single city, a specific account, or a single industry may be problematic
 Additional qualifying questions (e.g. BANT) will increase the price per lead. We
also have to be respectful of the type / number of questions we ask out Members
to answer.
 We do not collect “user data” so we cannot target “Only Microsoft Dynamics Users”
for example
12Impertion Ltd www.cfoshared.com

13. Research Downloads: Data We Provide To You
 First Name and Last Name
 Job Title
 Company Name
 Email
 Telephone
 City and Country
 Company Size
 Approval by the Member to provide their details to you
13Impertion Ltd www.cfoshared.com

14. Case Study
 White paper download campaign focused on North America
 Client: Marketing agency + one of the world’s largest technology companies
 Topic: IT security and compliance
 Targeting criteria: Finance, Operations, IT. Companies with 500+ employees.
 Goal: 200 downloads – reached within one month of campaign launch
 Read the full case study here: http://www.impertion.com/cfoshared
“We were enormously impressed with the results from the CFOshared.com campaigns.
The community is clearly comprised of senior decision makers across various
disciplines of IT that are heavily engaged with the community. We intend to keep
working with CIOshared.com for both branding and demand generation purposes on
behalf of our technology clients.“
14Impertion Ltd www.cfoshared.com

15. Sample Packages – Guaranteed Results.
 White Paper / Video Downloads
 €85 per download
 Minimum package €4,250 (50 Downloads)
 Webinar Registrations
 €120 per Registrant
 Minimum package €3,000 (25 Registrants)
 Free Trial / Product Demo
 €170 per booking
 Minimum package €3,400 (20 Bookings)
 Newsletter / Banner Advertising
 Newsletter Ad - €490 per newsletter
 Banner Ad (Inner Page) - €550 per month
 Struggling to develop “killer content”?
 Talk to us. We can help you develop high impact content that drives engagement.
 We can also test it with a sample of our audience first
15Impertion Ltd www.cfoshared.com

16. Premium Sponsorship Packages
Gold Sponsor
 15% Discount
 Maximum of 8 Gold Sponsors
 £20,000 per year
 “Own” a sector
 Customised programme to suit your
needs
Platinum Sponsor
 25% Discount
 Maximum of 3 Platinum Sponsors
 £40,000 per year
 Branding on Home Page
 “Own” 3 Sectors
 Customised programme to suit your
needs
16Impertion Ltd www.cfoshared.com

17. Thank You
We Look Forward To Engaging Your Brand With Our Members!
www.cfoshared.com
info@cfoshared.com