Identive announces NFC Transponder Product Line Based on Sony FeliCa Lite http://identive-group.com http://identive-transponders.com

1.
IDENTIVE ANNOUNCES NFC TRANSPONDER PRODUCT LINE BASED
ON SONY FELICA LITE
Identive first to offer transponders for all four NFC Types globally
TOKYO, Japan – March 5, 2012 -- Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), a
provider of products, services and solutions for the identification, security and RFID
industries, today announced a new line of near field communication (NFC) transponder
products based on Sony Corporation’s FeliCa Lite chip technology. The announcement
coincides with the NFC and Smart World Conference in Tokyo this week, where
Identive will be previewing its new FeliCa Lite designs for NFC Forum Type 3 engineered
inlays for tag and label applications as well as its ultra-thin SmartCore ™ technology for
card applications.
Sony’s FeliCa Lite technology is designed to offer a lower cost alternative to
conventional FeliCa chips thanks to a compact and energy saving design, streamlined
security features and an optimized simple file system, making it ideal for high-volume
NFC applications where cost is critical. FeliCa Lite is backward-compatible within FeliCa
environments.
“FeliCa contactless technology has been widely deployed in Japan and several other
Asian countries for many years for public transportation, customer loyalty programs and
payment applications, and there is a growing need for NFC infrastructure products to
capitalize on and expand this success,” said Shunichi Fujii, President of Identive Japan.
Scott Austin, Vice President International Sales of Identive’s Transponder Division
added: “Identive offers a full range of Type 1, 2 and 4 NFC products including tags,
labels, cards and other products for the commercial and consumer markets. We plan to
expand our smart FeliCa Lite offerings to include smart tag, sticker and label offerings in
/More

2. the near future. We are pleased to be expanding our range of NFC designs to include
the highly respected FeliCa technology from Sony and to strengthen Identive’s NFC
transponder offering with an important technology that is in demand by our customers
and NFC developers worldwide. We are particularly pleased to be the first company to
offer a wide range of designs for all fours types of NFC tags globally,”
About Identive Group
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature
company in Secure ID. The company’s products, software, systems and services address the
markets for identity management, physical and logical access control, NFC and a host of RFID-
enabled applications for customers in the government, enterprise, consumer, education,
healthcare and transportation sectors. Identive’s mission is to build a lasting business of scale and
technology based on a combination of strong technology-driven organic growth and disciplined
acquisitive expansion. For additional info visit: www.identive-group.com.
Established in 1998, Identive (Japan) KK (formerly SCM Microsystems Japan, Inc.) is a wholly
owned subsidiary of Identive Group, Inc.
Contacts:
Noriko Matsunaga
nmatsunaga@identive-group.com
+81-3-6414-6611
Darby Dye Lennart Streibel
ddye@identive-group.com lstreibel@identive-group.com
+1 949-553-4251 +49 89 95 95 5195
Page 2 of 2