1. Data Mining (DM) Matthew Stanley Cynthia Denise Williams Cianti Williams

3. Real World Case 4- Applebee’s Travelocity, and Others: Data Mining for Business Decisions

4. Questions

5. Analysis

6. Final Remarks

8. Ability of systems to learn

9. Artificial Neural Networks Databases

10. Expert Systems

13. Secondary to advances in technology

14. DM process continue to increase

17. Applebee’s: restaurant

18. Analyzed operations at their restaurants

19. Used data to calculate how much time a customer spends in the restaurant (from time of order, to food service, to payment)

21. Using text analytics software (natural language engine) from Attensity

22. Identifies facts, opinions, trends, etc…

23. Result: effectively identifies trends which allows the company to prevent problems or anticipate customer needs more efficiently.

24. VistaPrint: online graphic design services

25. Improved their ability to retrieve trend information

26. Installed new technology->retrieved 1% of information

28. Gain Competitive

29. Advantages

30. Find Patterns

31. Summarize

32. Increase revenue, cut cost

34. Must be open minded

35. Need access to all phases of data for complete picture

36. Individual privacy

38. Compare drink choices with sport events

41. Encourages innovation

47. Remember previous interests and display relevant items

48. Displays items that are popular and related

51. Thank you!