Prezentarea din cadrul IMTO SEO & SEM, Iași 2010

1. Ciprian Gavriliu, Managing Director PlayTheBalls
Demand generation: cum creezi
cerere pentru produsul tău

2. Ciprian,
• de 6 ani în „Internet”
• cam 100 proiecte finalizate
• 23/4
ani de PlayTheBalls
• Online Shift
• IMTO / NOP / MFS
• ODO
Printre Clienţi: ASEBUSS, Wembley Gin, Simplus,
Happy Tour, GO Travel, Ceramica Iaşi, ProInvest,
The Investor, Doraly
Ciprian Gavriliu, Managing Director PlayTheBalls

3. Ciprian Gavriliu, Managing Director PlayTheBalls
Ce au în comun?

4. Ciprian Gavriliu, Managing Director PlayTheBalls

5. Ciprian Gavriliu, Managing Director PlayTheBalls

6. Ciprian Gavriliu, Managing Director PlayTheBalls

7. Ciprian Gavriliu, Managing Director PlayTheBalls
Cum faci SEO sau PPC dacă nu
există căutări/cerere?

8. Ciprian Gavriliu, Managing Director PlayTheBalls
Demand Generation is the focus of targeted
marketing programs to drive awareness and interest in a
company's products and/or services.
Commonly used in business to business, business to
government, or longer sales cycle business to consumer
sales cycles, demand generation involves multiple areas
of marketing and is really the marriage of marketing
programs coupled with a structured sales process.
Building Awareness
Positioning Relevance
Supporting Validation
Mitigating Customer Evaluation

9. Ciprian Gavriliu, Managing Director PlayTheBalls
Demand generation pentru:
A.Introducerea unui produs de inova ie pe pia ăț ț
B.Revitalizarea cererii pe un produs/serviciu/cat.
C.Cre terea cererii pe un produs/serviciu/cat.ș

10. Ciprian Gavriliu, Managing Director PlayTheBalls
Publicitate pentru produse de
inovație?

11. Ciprian Gavriliu, Managing Director PlayTheBalls
Particularitate: Focus pe problemă
i con tientizareș ș

12. Ciprian Gavriliu, Managing Director PlayTheBalls
Pașii împingerii unui
produs pe pia ăț
Everett M. Rogers' Diffusion of Innovations (1962)

13. Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding
Ciprian Gavriliu, Managing Director PlayTheBalls
Social anxiety disorder?
2 ani - 50 de men iuniț
în presă

14. Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding: Paxil
Ciprian Gavriliu, Managing Director PlayTheBalls
Campanie
•“Imagine being allergic to people”
•“Social Anxiety Disorders Coalition.“
•Ricky Williams, the NFL running back
•Academic psychiatrists – tur în 25 de ăriț

15. Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding: Paxil
Ciprian Gavriliu, Managing Director PlayTheBalls
Rezultate
•Within two years Paxil had become the
seventh most profitable drug in America
•Peste 1 miliard de referin e în presăț
•Social Anxiety Disorder – 3rd most
common mental illness in the world

16. Ciprian Gavriliu, Managing Director PlayTheBalls
Exercițiu: generăm
idei de “valoare”
By billjacobus1

17. Ciprian Gavriliu, Managing Director PlayTheBalls
Studiu de caz 1: Turism
By rSwami Strea

18. Ciprian Gavriliu, Managing Director PlayTheBalls
Studiu de caz 2 & 3

19. Ciprian Gavriliu, Managing Director PlayTheBalls
Întrebări bine intite?ț
By cliff1066™

20. Mul umescț , Ciprian Gavriliu
ciprian.gavriliu@ptb.ro
www.playtheballs.ro
www.cipriangavriliu.ro
wwww.twitter.com/cipriangavriliu