1. ImMediaTe project
2nd cluster event
Valorization and protection of IPR in ICT and digital media
Amsterdam, 23- 24 September 2010
An initiative by

2. 2

3. Index
1. The importance of IPR in Digital Media 04
2. General information on the event 05
3. Agenda 06
4. Welcome 10
5. Opening 11
6. Presentation 12
7. Invited speaker 13
8. Panel discussion 14
9. Coaches 18
10. Companies 22
11. Logistics 30
3

4. The importance of IPR in Digital Media
Intellectual property rights are a key competitive asset for SMEs. In fact, the knowledge and
information-driven economy has increased demand for creative content, which has given
intellectual property an increasingly important role in commercial life.
Thanks to technological advances and globalisation, digital media companies have now more
opportunities to maximise the value of their IP in international markets. However, the same
technological advances have also made it even more important to protect the company’s assets
since it has become easier for others to copy and distribute a company’s work, ideas and
concepts as theirs.
Digital media companies need to make sure that their creative efforts are rewarded and
protected. Moreover, they also need to be aware that by properly managing their IP, they can:
(I) gain a competitive advantage by establishing a strong position for their brand, products and
services and prevent competitors from copying them; (II) increase the company’s market value
(with some patents and/or registered trade marks, it will be easier to access venture capital);
(III) create a strong brand and corporate identity to attract customers and (IV) avoid expensive
litigation from those rights that a company may have infringed had they not fully understood IP.
4

5. General Information on the event
Project ImMediaTe – Improving the Value of Digital Media and Creative Industries through
Innovative business models and Services is aimed at providing tools and services to assist the
growth of digital media SMEs operating in the Creative Industries sector.
This event (ImMediaTe event in Amsterdam September 23-24, 2010) is the second in a series
of ImMediaTe cluster events followed by the event in Barcelona between June 17-18, 2010.
ImMediaTe event in Amsterdam will focus on IPR. The event will be aimed at strengthening the
market position of digital media SMEs acting in CI by controlling IPR.
The morning session will bring together perspectives from senior EC Officers, leading European
SMEs on digital media, Clusters, and Cluster Networks, ImMediate project participants, legal
advisers, senior academic researchers and leading industry representatives on IPR to support
the SMEs to strengthen their market position by controlling IPR.
In the afternoon the companies (SMEs) will have the opportunity to get interactive coaching
sessions from the leading specialists/coaches from two different and complimentary areas on
the IPR: legal/theoretical and business.
As the ImMediaTe event will take place in conjunction with PICNIC 2010 event, which aims at
bringing together creativity and innovation, the ImMediaTe Amsterdam event participants can
have the opportunity to participate in all the interesting sessions and be involved in the
organised activities scheduled on the 24th September. The companies which will have coaching
sessions, they will also have the same opportunity for the rest of the time outside of their
coaching time.
5

6. Agenda
DAY 1:
Thursday, 23rd September, 2010
Arrival of European Commission representatives, ImMediaTe partners, SMEs, coaches,
international guests, speakers.
For hotel suggestions check the document in Box.net.
18:30 – 20:30 informal dinner – creative boat-tour (departure from Anne Frank House (Anne
Frankhuis) Address. Prinsengracht 267, Amsterdam 1016 GV)
DAY 2:
Friday, 24th September
Morning, Workshop/Conference 10:00 – 12:00
Afternoon 13:30 – 17:15 coaching sessions incl. Kick-off and wrap-up
PICNIC conferences/workshops and other events will be available for all ImMediaTe project
participants.
09:30 – 10:00 Arrival and coffee
10:00 – 10:20 Welcome by host
Opening:
Mr. Geleyn Meijer, Director IIP CREATE, (NL)
Presentation
IPR and creative industries: towards an ecosystem for possible
coexistence
ImMediaTe director: Ms. Michela Michilli, FILAS (IT)
10:20 – 10:45 Invited speech
IPR on the Web: The challenge of the protection of IPR
Mr. Jens van der Brink – partner Kennedy van der Laan – Innovatieve
advocaten (NL)
6

7. 10:45 -11:45 Expert Panel: Perspectives of IPR in Business for Creative Talent:
Moderated by Mr. Auke Ferwerda, Director MediaGuild (NL):
This expert panel will give a good insight on valorisation and protection
of IPR in ICT and digital media, and stress the importance of the IPR
for creative talents from multidisciplinary experts’ perspective. The
panel will address the following topics: (1) Valorisation of IPR, (2 )
Controlling IPR in the current market, (3) Applying IPR to individual ICT
and media company needs (4) Patent and licensing issues (5) Cases.
The variety of the speakers will bring valuable insight from their
experience perspective. The large corporate will provide their
perspective on controlling IPR and bring a case on open IPRs with
SMEs. The SME representative from interactive TV will share their
experience on patenting. The legal and practical ICT and media
experts will address issues on the protection of IPR from their
perspective. There is contribution from general Creative Industries IPR
expertise and academic world. Creative Commons international is
another important asset on this panel, as it is largely discussed
licensing scheme in CI. The audience will have the chance to provide
their feedback and contribute to the discussion. The discussion on this
panel will allow the selected SMEs to go for coaching sessions with a
good insight on IPR in ICT and media and they only need to focus on
their particular case/issues.
Experts:
 Mr. Veli-Pekka Niitamo, NOKIA – Director ICT Research and
innovation, chairman of 127 European LLs (input from the large
corp.) (FI)
 Mr. Paul Keller, Collecting Societies Liason at Creative Commons
International (headquarters San Francisco, (USA), Public Project
Lead at Creative Commons (NL)
 Mr. Jens van der Brink – partner Kennedy van der Laan –
Innovatieve advocaten (NL)
 Ms. Annelies Kaptein, StoneRoos Interactive TV, owner, CEO (SME
7

8. input, case) (NL)
 Mr. Simon Bolton, University of Canfield, Chair of Creative Design,
Director of C4D, Centre for Competitive Creative Design, (UK)
11:45 – 11:55 Mr. Auke Ferwerda, Director MediaGuild (NL)
Conclusions of the panel and Feedback from the audience.
11:55 – 12:00 Ms. Gohar Sargsyan, IIP CREATE (NL) - Concluding remarks and
organisational information on the next steps of the programme.
12:00 -12:30 Lunch
12:30 – 13:30 All participants at different media PICNIC sessions upon their choice
13:30-13:50 Moderated by Mr. Marc Steen, TNO Information and Communication,
(NL) with support of Ms. Gohar Sargsyan, IIP CREATE
Kick-off on coaching session (only for coaches, the companies and
several ImMediaTe partners involved in organisation), introduction to
coaches and the companies.
13:50- 14:00 4 coaches and 4 companies will move to another location (Amsterdam,
Haarlemmerweg 319-321 – instructions will follow during the event) for
the Coaching sessions, others in PICNIC sessions upon their choice –
recommendations will be provided.
Coach 1 – Coach 2 – Coach 3 – Coach 4 –
business policy/legal/ business policy/legal/
aspects theoretical/ aspects theoretical/
practical practical
Carlo Donzella Rudi Bekkers Simon Bolton Carmen
(IT) (NL) (UK) Casterás (ESP)
14:00-14:30 XiLab LiveNetLife MediaMonks Clever
Solutions
14:30-15:00 Clever MediaMonks LiveNetLife XiLab
Solutions
15:00-15:30 Coffee break and changing groups
15:30-16:00 SoundArt PressDot Muzar Audionamix
16:00-16:30 PressDot Muzar Audionamix SoundArt
16:30-16:45 Coaches and Companies going back to PICNIC area
8

9. 16:45-17:15 All: Open feedback and Wrap-up Moderated by Marc Steen, TNO
Information and Communication, (NL) supported by Gohar Sargsyan,
IIP CREATE
All: Evaluation (10 min) of the event
18:30-20:00 Networking drinks
9

10. Welcome
Mr. Geleyn Meijer; director IIP Create
Geleyn Roelof Meijer (1960) received his PhD in Robotics and Computer
Science in 1991. He is partner of Logica and strategy director of Logica
Management Consulting Netherlands. Since 2003 he pioneered Logica‟s
innovation policy and R&D project involvement. In 2005 he became the
Group Innovation Director for Logica, setting-up the activities across the
group and assuring Logica‟s active participation in strategic business
developments with clients and alliance partners.
Geleyn is also associate professor at the University of Amsterdam and
guest lecturer at TU Delft and Erasmus University. He publishes regularly and is speaker on various
conferences and in expert panels. Geleyn Meijer is an inspirational leader with a proven track record on
innovation leadership and a wide international network. As Strategy & Innovation Director of Logica he is
driven by the creative potential of our economy and society. He acts as as thought leader in services
innovation and masterminded embedded innovation as innovation process for ICT services companies. He
represents Logica in various national and international eco-systems on the future of the IT services
industry and is expert in the Open Innovation Strategy and Policy Group, a EU-wide think-tank. He is
advisor to the Dutch ICT innovation council, stimulating the creativity in services development among
businesses and academia. Together with leading Dutch media companies, SME‟s and universities he
launched the ICT Innovation Platform for the Creative industry (IIP Create).
10

11. Head of Unit Support for Innovation EC DG ENTR
Mr. Reinhard Beuscher; Head of Unit for Support for Innovation
European Commission, Directorate General for Enterprise and
Industry
Dr. Reinhard Buscher is a Head of Unit at the Directorate-General for
Enterprise and Industry. He holds a Bachelor's Degree and a PhD, in
Economics. Before joining the European Commission in 1989, he worked
for nine years at the Ministry of Economic Affairs in Germany. In the
European Commission, he has worked in a number of different areas - as a Member of Commissioner
Bangemann's Cabinet, as special Adviser for Industrial Aspects of the Information Society, as Head of
Unit for Standardisation, Head of Unit for Industrial Aspects of Electronic Commerce and Head of Unit for
E-Business, ICT industries and services. Since January 2008, he has been Head of Unit 'Support for
Innovation.
11

12. Presentation
Ms. Michela Michilli, Coordinator ImMediaTe project, head of “EU
programmes & international initiatives” unit in Filas
Michela Michilli is an expert in economics, finance and international
markets, and has acquired a long experience in market analysis for the ICT
and media, the creative industries and the cultural heritage sectors,
collaborating to or leading international projects since 1996. At the moment
she is the coordinator of the European project ImMediaTe (Improving the
value of Digital Media and Creative Industries through Innovative Business
Models and Services), a EU CIP co-funded project in support of the digital media and creative industries
in Italy, Spain, France, The Netherlands and Malta. Within ImMediaTe, Mrs Michilli has been designing
and implementing innovative consultancy, coaching and business services to support European
companies in their investment readiness and access to finance and to international markets (Europe and
South-East Asia) The first events for SMEs, the Mobile Application Forum, was held in June 2010 in
Barcelona with major success in terms of participation and appraisal. Next appointments have been
already scheduled in Amsterdam, Malta, Rome and Paris. Ms. Michilli is also in charge of the regional
clusters of creative industries, aerospace and bioscience in Lazio Region and its relationships with Europe
and South East countries. Finally, she is chairperson of the Enterprise Europe Network Creative industry
Sector Group and member of the Think Tank for Creative industry and EBAN.
12

13. Invited speaker
Mr. Jens van den Brink, partner at Kennedy Van der Laan
Jens Van den Brink started practicing law in January 2000, after
studying in Amsterdam, London, New York and Nice. He joined
Kennedy Van der Laan in 2001. He is part of both intellectual
property and media practice groups. Jens specializes in intellectual
property law, with a focus on the advice and litigation for media
companies. Aside from issues involving the more classical IP rights
such as trademark and copyright law, Jens is specialized in the freedom
of speech (defamation), gaming law, internet law and media law. Jens regularly lectures on media, IP,
internet and freedom of speech subjects. He provides workshops in Intellectual Property law at the Media
Academy in Hilversum, is guest lecturer in Media Law at the Postacademische Dagbladopleiding
Journalistiek of Erasmus University and School for Journalism in Utrecht and guest lecturer in Internet
Law (post academic education) at the VU University in Amsterdam. He is co-author of the International
Libel & Privacy Handbook (Bloomberg, 2009) and editor-in-chief of media law blog Media Report.
13

14. Panel discussion
Moderator panel discussion
Mr. Auke Ferwerda; Incubator manager at MediaGilde
Auke Ferwerda is responsible for the recruitment and selection of new
Gilde members at Media Guilds since 2007. He is also responsible for
attracting new partners to reinforce the Media Guild network and to
provide new chances for members. After working as an consultant,
Twinning entrepreneur en co-owner of a international portal about
electronic music. Auke is a regular invited speaker, chairperson and
expert in international events.
Mr. Paul Keller; Collecting Societies Liaison at Creative Commons
International & Public Project Lead at Creative Commons
Netherlands
Paul Keller is senior copyright policy advisor at Knowledgeland, an
Amsterdam based think-tank focussed on innovation in the knowledge
economy. He is public project lead for Creative Commons in the
Netherlands and serves as Collecting Societies Liaison for Creative
Commons International. Paul is an expert on open content licensing with a
special focus on the cultural heritage organizations, the music industry and the creative industries. Next
to his work for Creative Commons he is currently coordinating the copyright related aspects of Images for
the Future one of the biggest digitization projects for audio-visual heritage in Europe and he is one of the
architects of the licensing framework for Europeana, the European Union funded online aggregator of
Europe's cultural heritage. Paul frequently advises organizations on the implementation of open content
licensing strategies. Prior to joining Knowledgeland in 2007, Paul was head of the Public Research
programme of the Amsterdam based media Lab Waag Society.
14

15. Mr. Simon Bolton; Director of the Centre for Competitive Creative
Design
Simon Bolton has worked nationally and internationally promoting the role
and use of design with organisations such as the Design Council, Industrial
Design Society of America, Korean International Design Promotion and the
Hong Kong Design Centre. Simon specialises in helping companies improve
and develop their design capabilities and business performance.
He has extensive experience of working in Europe, North America, South
America and Asia for local and global brands. Simon has extensive IPR experience through his work in
the retail packaging, sports and fitness industries, involving patenting, licensing, brand protection and IPR
disputes. He maintains an up to date understanding of IPR through his involvement in sports and fitness
manufacturing businesses in China. His experience and subsequent expertise is from the perspective on
integrating IPR into Creative Practice from a none IPR specialist perspective - decoding processes and
giving practical advise on how you deal with IPR from a non-specialist perspective -
language/process/etc.
Ms. Annelies Kaptein; Owner & CEO of StoneRoos Interactive
TV
Annelies Kaptein graduated in Business Administration and
Psychology. She has build up a brief experience in TV and Media and
worked for several Dutch Broadcasters in different areas: as a
manager, project leader ( NOB / Dutch view), consultant and in the
board of directors responsible for new media and marketing. In 2002 Annelies started a new media
company Stoneroos with a focus on interactive television. Since the start, Stoneroos has won several
international prizes for iTV enhanced TV applications. Annelies has experience in patenting a service via
innovation method: Stoneroos used Innovation Voucher for the application of the IPR.
15

16. Mr. Velli- Pekka Niitamo; User driven Innovation director
at Nokia
Velli- Pekka Niitamo holds the academic positions; Visiting
professor at the University of Ulster in Innovation management and
Executive researcher at Aaalto University. Mr. Niitamo has also
been chairing two national Innovation stratregies where LivingLabs
and open user driven innovation is highlighted in the Netherlands
and Finland. In Netherlands under the leadership of its Prime
Minister, Innovation strategy is implemented by the agency called „Innovation Platform‟. One of the ten
programmes in this strategy is to create Netherlands as an interesting and attractive place for
investments for user centric innovation as a lead market for new services and product development in
selected focused areas. Mr. Niitamo also is seating a similar position in Finland. He chaired the European
Network of LivingLabs portfolio from 2006-2010 (130 Innovation sites globally) and now leading its
energy efficiency business cluster for open innovation. Currently Mr. Niitamo is focusing his attention to
two domains in user driven open innovation; A.Energy and environment (partner in Process Vision for
Smart Grid services) B. Future learning Services. Currently Mr. Niitamo is most active in developing an
open innovation business ecosystem for Future Learning Finland under FINRPO. Mr. Niitamo reports to
Nokia CIO and is bringing best practices to Nokia from the leading researchers and Industries of
innovative collaboration. One of the important aspects that Velli- Pekka contributes to innovation business
ecosystems is the IPR in ICT & Digital Media. He has considerable experience both from large corporate
and SME- perspective. Recently Velli-Pekka, on behalf of Nokia, started a pilot on open IPR‟s to creative
SME‟s which attracts a lot of attention in the creative industries and innovation businesses.
16

17. Mr. Jens van den Brink; partner at Kennedy Van der Laan
Jens Van den Brink started practicing law in January 2000, after
studying in Amsterdam, London, New York and Nice. He joined
Kennedy Van der Laan in 2001. He is part of both intellectual
property and media practice groups.
Jens specializes in intellectual property law, with a focus on the
advice and litigation for media companies. Aside from issues involving
the more classical IP rights such as trademark and copyright law, Jens is
specialized in the freedom of speech (defamation), gaming law, internet law and media law. Jens
regularly lectures on media, IP, internet and freedom of speech subjects. He provides workshops in
Intellectual Property law at the Media Academy in Hilversum, is guest lecturer in Media Law at the
Postacademische Dagbladopleiding Journalistiek of Erasmus University and School for Journalism in
Utrecht and guest lecturer in Internet Law (post academic education) at the VU University in Amsterdam.
He is co-author of the International Libel & Privacy Handbook (Bloomberg, 2009) and editor-in-chief of
media law blog Media Report.
Gohar Sargsyan; Senior Business Consultant at Logica/EU
programme manager at IIP CREATE
Gohar Sargsyan is a senior business consultant at Logica in charge of
EU innovation programmes and she is doing coordination of EU
projects at IIP CREATE. Gohar is an experienced programme manager
and business management consultant in international multidisciplinary
environments both in public as well as private sectors. She has a
background in ICT. She holds an MBA degree and an MS degree in
Computer Information Sciences from the University of California, Los Angeles (UCLA), she also
accopmlished her PhD in informatics.
After her banking experience Gohar provided consulting services to World Bank, USAID,
PricewaterHouseCoopers, etc. She was entrepreneur of an ICT company between 2000 and 2005. Started
from 2002 Gohar is an appointed expert for EU programmes. She carried out consulting, coordination,
technical, managerial activities at various EU programmes. The last few years she was a programme
director of the EU innovation projects, in some of these projects having coordination role. She likes
traveling and extreme entertainment.
17

18. Coaches
Moderator coaching session
Mr. Marc Steen; Senior scientist, and consultant/project manager
at TNO Information and Communication Technology
Marc Steen works as a senior scientist and consultant/project manager at
TNO, and specializes in innovation management. He and his co-workers
help organizations to better understand and effectively organize innovation
processes. They focus on co-design, co-creation and partnering; on
cooperation between people and organizations during innovation/design
processes. Marc sees IPR as an important tool to help people and
organizations to cooperate. Recently, Marc and colleagues from TNO
conducted a study on cooperation and IPR in the creative industry, commissioned by IIP CREATE (Ways
of Working).
1. Mr. Carlo Donzella (Coordinator)
Senior Business advisor
A. Present job
Technical manager of EC project ImMediaTe, CEO and co-founder
MediaKIS Ltd.
B. Experience
Business development and International financing senior advisor for the
digital content industry.
C. Coaching competencies
Advising the SMEs in the creative industry on protection and valorisation
of IPR.
18

19. More…
In 1999 Carlo Donzella founded Terra Incognita, a UK consultancy specialising in business modeling and
analyses in the digital economy. He was involved in activities concerning ICT and International
Cooperation with the European Commission and the G8. Within EC‟s FP5, FP6, FP7 and CIP he was
Project Manager of several projects in different programmes. He teaches “Innovation & Business
Planning” and “Comparative Local Development in Area Studies: India” at the Master in Development,
Innovation and Change (MiDIC) of the University of Bologna. He is consulting on European and
International Affairs to FILAS, the financing development agency of Lazio region, for which he has
negotiated several Memorandums of Understanding on Media with partners in Europe and in Asia. He
represents FILAS in CINEREGIO, the network of European Audiovisual Funds and he animates the
ASIAREGIO workgroup on collaboration with Asian countries. Due to his role within EU programs, Carlo is
advising the SME‟s in the creative industry on protection and valorisation of IPR.
2. Ms. Carmen Casterás
Senior IPR advisor
A. Present job
Intellectual Property Manager. Private Foundation Knowledge Innovation
Market Barcelona, Spain
B. Experience
IPR Lawyer. Specialized in European Community IP and IP Consulting
and Legal Advice
C. Coaching competencies
Management of IPR portfolios. Training activities in IPR and technology
transfer and capacity building programs.
More...
Carmen Casterás is highly experienced in the management of IPR portfolios as well as training activities
in IPR and technology transfer. She gained these experiences at the Chambers of Commerce of
Catalonia, in Catalonian Universities, in enterprises and under ACC10 (Catalonian government) capacity
building programs. Carmen Casterás has a university degree in Law and a Master in Business Law by
Esade. She worked as a IP lawyer for Duran-Corretjer in Barcelona.
19

20. 3. Mr. Rudi Bekkers
Senior IPR advisor
A. Present job
IPR specialist at Dialogic Innovatie & Interactie; IPR lecturer for the
Eindhoven University of Technology and TiasNimbas Business School
B. Experience
Specialist in the fields of fixed and mobile telecommunications, new
media, standardisation, and intellectual property.
C. Coaching competencies
The strategic use of patents and patent policies in the context of
standardisation and high-technology industries; patents in the context of
university-industry knowledge transfer and collaboration.
More...
Rudi Bekkers is a specialist in the fields of innovation policy, knowledge transfer, fixed and mobile
telecommunications, new media, standardisation, and intellectual property. He has conducted studies for
a wide variety of organisations and was project manager for studies conducted for national and
international clients, including the European Commission, the OECD, various ministries, NWO, the
Scientific Council for Government Policy (WRR), and OPTA. His work on IPR centres on two main topics:
(1) the strategic use of patents and patent policies in the context of standardisation and high-technology
industries; (2) patents in the context of university-industry knowledge transfer and collaboration. Rudi is
also a lecturer on more general topics in patents, both for the Eindhoven University of Technology as for
the MBA courses at TiasNimbas Business School. For a complete overview of Rudi‟s publications on IPR,
please visit his website:home.tm.tue.nl/rbekkers
20

21. 4. Mr. Simon Bolton
Senior Business advisor
A. Present job
Director of the Centre for Competitive Creative Design.
B. Experience
IPR experience retail packaging, sports and fitness industries, involving
patenting, licensing, brand protection and IPR disputes, especially in China.
C. Coaching competencies
Integrating IPR into Creative Practice - decoding processes and giving advice
on how to deal with IPR from a non-specialist perspective.
More
Simon Bolton has worked nationally and internationally promoting the role and use of design with
organisations such as the Design Council, Industrial Design Society of America, Korean International
Design Promotion and the Hong Kong Design Centre. Simon specialises in helping companies improve
and develop their design capabilities and business performance.
He has extensive experience of working in Europe, North America, South America and Asia for local and
global brands. Simon has extensive IPR experience through his work in the retail packaging, sports and
fitness industries, involving patenting, licensing, brand protection and IPR disputes. He maintains an up
to date understanding of IPR through his involvement in sports and fitness manufacturing businesses in
China. His experience and subsequent expertise is from the perspective on integrating IPR into Creative
Practice from a none IPR specialist perspective - decoding processes and giving practical advise on how
you deal with IPR from a non-specialist perspective - language/process/etc.
21

22. Companies
Clever Solutions
Clever Solutions Ltd is an I.T. Consultancy company based in the Mediterranean island of Malta.
We help businesses concentrate on their core activities while we cater for their I.T. and e-
Marketing needs. Our vast experience in various fields of Information Technology, working with
both local and foreign clients, has positioned us to be technology leaders on the island of Malta
Products/services:
IT Consultancy, Security, Internet Marketing, Software development
Contact:
Carmelo Romano
carmelr@cleversolutions.eu
22

23. Muzar.org
Muzar.org specializes in turning your ideas and concepts into a working application or layar. For
any indoors place of interest, or to add audio or visual content to printed media, we make use
of proven QR technology to access the information. The information in the Muzar layar is not
based on publicly available information. All projects of Muzar.org are conceived in close
cooperation with the museum, city, cultural site or content owner involved. So customers are
always in control of their own information. Muzar.org developed her own Layar/QR content
management system “VISAR”. This system allows content owners to be in full control of their
Points Of Interest 24/7. Not only do we provide the technological platform, we make your
project our own. We will assist you with buil-ding your business case, give you input on the
feasibility of your project, help you with the design, etc.
Marketing and sales in B2B / services, with a passion for new- and high tech and mobile
internet.
Products/services:
Muzar develops specific content layers for the Mobile augmented reality browser LAYAR. Muzar
also build an CMS for content owners / add agencies to create and maintain their own Layars
and content (VISAR).
Contact:
Jeroen Meijer
info@muzar.org
23

24. LiveNetlife
LiveNetLife International B.V. was recently founded in the Netherlands. The founders cover all
needed fields and were also able to include an Angel Investor for the foundaton. The main Idea
and connected service is already up and running at various Web Pages and early adopters.
The foreseen activities in this starting period are to go reach public release state and to find
and engage with more early adopters from different market segments and company sizes. It is
planned to address an interrnational market from early on.
Products/services:
The key elements differentiating LiveNetLife from any other service aiming at linking people
over a network are:
 It associates (Internet) users based on the similarity of the topic they deal with
 It does not require any pre-established link between the connected people
 It does not require that the connected people are on the same site or page
 The connection is in real time and dynamic
 The user chooses the degree of identity disclosure
 It supports ad hoc communication based on Chat, Voice and Video
 It supports joint interaction based on mouse pointer sharing and URL-link following
Contact:
Ugo Negretto
ugo.negretto@livenetlife.com
24

25. Audionamix
Audionamix is a technology company in the cutting edge field of signal processing and High
Definition audio treatment. It has developed the first and only technology capable of reverse
engineering a monophonic or stereophonic recording into its multi-track components essentially
extracting and separating voice or music from the original mix. Based in Paris, the Audionamix
research team works with industry-leading laboratories such as Telecom ParisTech and the
Technion Institute in Israel.
Products/services:
Audionamix is a technology company specialized in audio digital processing. Its business is a
unique unmixing service for the music and movie industry, based on its technology coming from
several years of R&D.
Contact:
Pierre Leveau
pierre.leveau@audionamix.com
25

26. XiLabs
XiLabs is a Paris based game studio focusing on a new kind of mobile phone games: GPS-
games, where your own city is the game field. GPS-Mini games rely on the ambiguity between
real world and game universe. Compared to conventional video games, GPS games include
physical and social relevance. XiLabs is a startup founded in 2007.
Products/services:
 smartphone games
 B2B for event games
 B2C for permanent games
 GPS games on mobile phones
Contact:
Ivo Flammer
ivo.flammer@xilabs.fr
26

27. Sound ART 23
Initially founded in 1980 as Studio 23, this historical recording studio has recently undergone a
major refurbishment and is now known as Sound Art 23. In tune with the needs and
requirements of the international film market, Sound Art 23 has expanded its premises and
invested in the latest technologies, becoming one of the most technologically advanced and
qualified post-production facilities in Italy. It boasts a long list of major film and television
projects, both from Italy and the international market. Sound Art 23 offers a complete sound
post-production service of the highest calibre for both cinema and television. The company
looks after all aspects, from the initial translation of the script, to the mix and the final
screening. Sound Art 23 also holds a unique position within the Italian dubbing community,
through its collaboration with the prestigious dubbing company CDL (Compagnia Doppiatori
Liberi).
Products/services:
Our company has worked on the Italian version of some of the main films in the world-wide
market, ranging from Sophia Coppola to Zhang Yimou, Takeshi Kitano, Chabrol, Ken Loach
and many, many others, including animation and television series.
Contact:
Marzia dal Fabbro
marzia@soundart.it
27

28. MediaMonks
MediaMonks is the biggest (independent) digital production agency in the Netherlands.
MediaMonks is situated in Hilversum and was formed in 2001. Currently MediaMonks is
represented by more than 100 motivated Monks. MediaMonks Games was formed in 2006 and
is the number one advergame studios in the Netherlands. We work for (inter)national agencies
across different segments (B2B, B2C and government). Our activities take up the whole online
spectrum. We are employed for the development of online strategies and concepts, but first and
foremost we are hired for production activities such as design, animation, video, flash and
technical development. We are the first Dutch online agency with an in-house video studio. We
differentiate ourselves from our competitors by doing all of our production work in-house. In
time, on budget.
Products/services:
 Online (media) strategy
 Concepting
Production:
 Web design (microsites & corporate)
 Banner campaigns
 Rich media campaigns
 Social Media campaigns & applications
 Online games & video
 Animation
 iPhone & Android applications
Contact:
Victor Knaap
info@mediamonks.com
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29. Pressdoc
PressDoc is an Amsterdam based startup, bringing innovative technology to the field of public
relations. PressDoc is developing a platform for social media releases (or "press release 2.0"),
which leverages the power of social media to connect brands with influencers and consumers.
PressDoc was founded in 2009 and the platform went live in april 2010.
Products/services:
 Social media releases / press releases,
 Online newsrooms
Contact:
Stefan Borsje
contact@pressdoc.com
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30. Logistics
ImMediaTe networking pre- event location 23rd of September 2010
Boarding location: Anne Frankhuis (Anne Frankhouse) Prinsengracht 267.
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31. How to get to the Anne Frankhouse
From Central Station take tram 13, 17 or bus 170, 171 or 172. Get out at stop “Westermarkt”.
ImMediaTe event venue 24th of September 2010
Westergasfabriek How to get to the Westergasfabriek
Pazzanistraat 41 From Central Station:
1014 DB Amsterdam Bus 21 and stop at Van Hallstraat.
Netherlands
From Amsterdam centre:
Room: Lab Room A Tram 10 and stop at Van limburgstirumplein.
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