Rear View – Forward View of ATDW @ Enter 2014 - Dublin
•Als PPTX, PDF herunterladen•
0 gefällt mir•76 views
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Rear View – Forward View of ATDW @ Enter 2014 - Dublin
Ähnlich wie Rear View – Forward View of ATDW @ Enter 2014 - Dublin (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Rear View – Forward View of ATDW @ Enter 2014 - Dublin
- 1. Rear View – Forward View of ATDW @ Enter 2014 - Dublin
- 2. Two key stories to share A contemplation on what has worked and what hasn’t in establishing and evolving the ATDW A future view on what could be possible to continue its success 2
- 3. 3
- 4. Tourism is a key contributor to the Australian economy $98 billion in total visitor expenditure, Nearly 5% of the Australian workforce 6% of Australia’s export value Australia ranked #11 out of 140 countries when measuring the nation's overall competitiveness (travel and tourism) against other countries Australia ranked #2 out of 140 countries when measuring the performance of our natural resources (in terms of competitiveness) Australia ranked #137 out of 140 countries when measuring price competitiveness in the travel and tourism industry Despite the continuing high value of the Australian $ and the increased number of emerging destinations becoming active in tourism, international visitors to Australia grew at 5% in 2012–13 to reach a new record of 6.3 million visitors 4
- 5. 5
- 6. 12 Year Partnership Joint initiative of Tourism Australia and all Australian State and Territory Government Tourism Organisations Identified need to establish a national database to market a comprehensive range of Australian tourism products Achieves a high quality national database, data standards, technology to aid content sharing 6
- 7. Picture of our product categories / icons / numbers 7
- 8. As of 30 Jul 2013 8
- 9. 9
- 10. 10
- 13. 13
- 15. Platform Evolution 2002 ATDW 2008 TXA booking exchange 2004 STOs’ Local ATDWs 2010 New data standard 2008 Tourism e-kit 2013 Booking Widget 2012 Geoweb Webservice 2011 myATDW data management application 2013 Chinese translation 2014 Content Widgets 2014 Contribution API 2015 New ATDW Platform
- 16. Over 60 tutorials Online | Print | Video Relevant up-to-date content Simple and easy to follow Over 300,000 downloads
- 17. Platform Evolution 2002 ATDW 2008 TXA booking exchange 2004 STOs’ Local ATDWs 2010 New data standard 2008 Tourism e-kit 2013 Booking Widget 2012 Geoweb Webservice 2011 myATDW data management application 2013 Chinese translation 2014 Content Widgets 2014 Contribution API 2015 New ATDW Platform
- 18. 18
- 19. Strategic Metrics Content quality Content growth Distribution growth Demand from distributors Demand from industry 19
- 20. Success Factors DMO ownership model Flexibility in servicing DMOs Customer service culture Commitment to quality Continual evolution 20
- 21. Weak Spots DMO ownership model Making content bookable (sellable) in a DMO centric model 21
- 22. Learnings Effort and Support of DMOs Relationships vs Technology Importance of Measurement Research and Adaptation 22
- 23. What if? 23
- 24. Centralised – Content Stored by ATDW Operator Operator Operator Operator ATDW Database Distributor Distributor Distributor Distributor 24
- 25. Decentralised – Content Stored by Industry Operator node Operator node Operator node 3rd Party node Operator node 3rd Party node ATDW Index Distributor Distributor Distributor Distributor 25
- 26. The future? 26
- 27. Core proposition = Trusted Content 27
- 29. 29
- 30. Thank you
Hinweis der Redaktion
- This is a Mooloolaba
- Mention the various external and internal reviews that have been undertaken over the years
- Mention the various external and internal reviews that have been undertaken over the years
- Green Arrow: Connection to indexRed Arrow: distribution Purple: Cross-sell/share