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Business English - Thur 3,4 Unit 11-13 Summary Shin Donghuei Choi Hyunseok
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unit11-13
1.
Business English Quiz 200401696 BA Shin
DongHuei 200603512 EC Choi Hyunseok
2.
• Unit Summaries
& Vocabulary • Quiz Time – Test your luck!
3.
Unit 11. Advertising •
How Companies Advertise – Word-of-mouth advertising – Institutional or prestige adverting – Threshold effect – Counter-cyclical advertising
4.
Unit 12. Promotional
Tools • The Four Major Promotional Tools – Advertising – Public Relations – Sales Promotions – Personal Selling
5.
Unit 13. Accounting
and Financial Statements • Vocabulary – Bookkeeping – Accounting – Auditing – Assets – Liabilities – Turnovers – Overhead
6.
Beginner Amateur Regular
Professional Top player Quiz 1 Quiz 1 Quiz 1 Quiz 1 Quiz 1 Quiz 2 Quiz 2 Quiz 2 Quiz 2 Quiz 2 Quiz 3 Quiz 3 Quiz 3 Quiz 3 Quiz 3 Quiz 4 Quiz 4 Quiz 4 Quiz 4 Quiz 4 Quiz 5 Quiz 5 Quiz 5 Quiz 5 Quiz 5
7.
Beginner Q1) Calculating an
individual’s or a company’s liability for tax
8.
Beginner Q1) A) Tax
accounting P) 10
9.
Beginner Q2) Keeping financial
records, recording income and expenditure, valuing assets and liabilities, and so on
10.
Beginner Q2) A) Accounting P)
10
11.
Beginner Q3) A company’s
owners
12.
Beginner Q3) A) Shareholders
or stockholders P) 30
13.
Beginner Q4) Anything owned
by a business (cash investments, buildings, machines, and so on) that can be used to produce goods or pay liabilities
14.
Beginner Q4) A) assets P)
30
15.
Beginner Q5) Sums of
money owed to suppliers for purchases made on credit
16.
Beginner Q5) A) Creditors
or accounts payable P) 30
17.
Amateur Q1) Free advertising,
when satisfied customers recommend products to their friends
18.
Amateur Q1) A) Word
of mouth advertising P) 50
19.
Amateur Q2) The statement
of objectives of and advertising campaign that a client works out with an advertising agency
20.
Amateur Q2) A) A
brief P) 30
21.
Amateur Q3) Advertising that
mentions a company’s name but not specific products
22.
Amateur Q3) A) Institutional
or prestige advertising P) 30
23.
Amateur Q4) A defined
set of customers whose needs a company plans to satisfy
24.
Amateur Q4) A) Target
customers or target market P) -40
25.
Amateur Q5) The reduction
in value of a fixed asset during the years it is in use (charged against profits)
26.
Amateur Q5) A) Depreciation
or amortization P) 40
27.
Regular Q1) Even a
good, attractively priced product that clearly satisfies a need has to be made known to its ______ customers.
28.
Regular Q1) A) Target P)
-50
29.
Regular Q2) Free samples
may generate the initial ______ of a new product.
30.
Regular Q2) A) Trial P)
-60
31.
Regular Q3) Sales promotions
can also be ______ at distributors, dealers and retailers, to encourage them to stock new items or larger quantities.
32.
Regular Q3) A) Aimed P)
-30
33.
Regular Q4) Since they
are often the only person from a company that customers see, they are an extremely important ______ of information.
34.
Regular Q4) A) Channel P)
70
35.
Regular Q5) Choosing to
spend the same amount on advertising as one’s competitors
36.
Regular Q5) A) The
comparative parity method P) 80
37.
Professional Q1) The various
expenses of operating a business that cannot be charged to any one product, process or department
38.
Professional Q1) A) Overheads
or overhead P) 10
39.
Professional Q2) The amount
of business done by a company over a year
40.
Professional Q2) A) Turnover P)
40
41.
Professional Q3) Using all
available accounting procedures and tricks to disguise the true financial position of a company
42.
Professional Q3) A) Creative
accounting P) -20
43.
Professional Q4) Advertising during
periods or seasons when sales are normally relatively poor
44.
Professional Q4) A) Counter-cyclical
advertising P) 100
45.
Professional Q5) The fact
that a certain amount of advertising is necessary to attract a prospective customer’s attention
46.
Professional Q5) A) The
threshold effect P) 80
47.
Top player Q1) When
a new product is launched, the producer has to…
48.
Top player Q1) A)
Inform customers about its existence and develop brand awareness P) 100
49.
Top player Q2) Promotion
is one of the four…; sales promotion are one of four different
50.
Top player Q2) A)
Elements of the marketing mix; promotional tools P) -30
51.
Top player Q3) The
four stages of the standard product life cycle (excluding the pre-launch development stage) are…
52.
Top player Q3) A)
Introduction, growth, maturity, decline P) 60
53.
Top player Q4) Imagine
that you are responsible for promoting - A new taxi company in your town
54.
Top player Q4) A)
Goooooooooooooood!! P) -1000
55.
Top player Q5) What
is our professor’s name?
56.
Top player Q5) A)
Amy Hayashi P) 150
57.
Thank you.
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