The document summarizes a session on transformational leadership from the Startup Academy. It discusses different leadership models and styles, including the importance of intrinsic motivation, culture and values in transformational leadership. It also covers behavioral orientations like DISC profiles and hidden motivators that influence leadership. Finally, it outlines the four main startup roles of coder, designer, storyteller, and business lead.

1. SESSION #2
TRANSFORMATIONAL
LEADERSHIP
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2. TODAY’S SPEAKERS
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Transformational Leadership
Keith Herndon
@KeithLHerndon
Self-Awareness
Eric Langley
@_eric_langley
The Four Startup Roles
Scott Henderson
@scottyhendo
Tuesday, July 11, 2013

3. Keith Herndon, Ph.D.
President, Internet Decisions
Visiting Professor, University of Georgia
TRANSFORMATIONAL
LEADERSHIP
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4. Transformational Leadership
Dr. Richard McCline, Senior Fellow
J.W. Fanning Institute for Leadership Development
“Transformational leaders
are those who inspire
others to see the positive
in what most see as dire
circumstances; they are
the individuals who lift us
up and get us to the
results we did not see as
possible.”
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5. Leadership Model
Identity
Values and
Beliefs
Capabilities
Behaviors
Environment
The Being of
Leadership
The Doing of
Leadership
Source:
Anton
Camarota,
“Finding
the
Leader
in
You”
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6. Transformational Leadership
Strategy &
Innovation
Critical Thinking
Change Management
Decision Making
Functional
Skills
Financial Literacy
Written Communication
Public Speaking
Competencies Competencies
Core Principles - Ethics - Sustainability
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7. Leadership in Transition
In the digital era:
Charisma Collaboration
Style Substance
Power Influence
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8. Transformational Leadership
• Power is positional. Influence is
personal.
• Power is wielded. Influence is
granted.
• Power pushes. Influence persuades.
• Power is resented. Influence is
respected.
• Power expires. Influence endures.
- Richard McKeown, consultant and speaker
Source: http://richardmckeown.com/power-vs-influence-building-a-legacy-of-leadership/
Source: http://richardmckeown.com/power-vs-influence-building-a-legacy-of-leadership/
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12. Transformational Leadership
• Intrinsic Motivation
• Culture
– Purpose
• Meaning
– Values
• Trust
– Vision
– Mission
• Extrinsic Motivation
• Culture
– Undefined
– Political
– Transactional
• Reward based
– Pay for effort
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15. HOW and WHY
• Social Style = HOW
• Hidden Motivators = WHY
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16. Behavioral Orientation
TASK ORIENTED
INTROVERT EXTROVERT
PEOPLE ORIENTED
C
S
D
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17. Natural and Adapted Style
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18. D
I
S
C
Dominance, the need for control
and challenging activities
Influencing, the need to interact or
persuade to our point of view
Steadiness, the need for security
and stability
Compliance to high standards, the
need for accuracy and cautiousness
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19. Procedures
Pace
People
Problems
(How people handle problems & challenges)
(How people interact or influence others)
(How people pace themselves or react to change)
(How people handle rules & procedures set by others)
D
I
S
C
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20. WHAT DISC MEASURES - HIGHS AND LOWS
D I S C
Will more
assertively
accept problems
How a Person
Solves Problems
Or
Will actively seek out
people to interact
with or influence
Will actively resist
change
Slow pace
Will follow rules
set by
others
How a Person
Influences People
Or
How a Person
Sets the Pace
Or
How a Person
Responds to
Rules
Accepts
Challenges
Procedures or
Constraints
Interacts with
Others
Reacts to
Change
Will accept
challenge in
conservative manner
Avoids conflict
Will use more
skeptical logical
approach to
influence
Will actively
seek
change
Fast pace
Will actively
attempt to
set their
own rules
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@hypepotamus

21. THE EMOTIONS OF DISC
D I S C
Quick to
Anger
(Short Fuse)
High Trust
of Others
(Optimistic)
Non-emotional
(Doesn’t Show
Emotions)
High Fear
(Get
Permission)
Slow to
Anger
(Long Fuse)
Low Trust
of Others
(Pessimistic)
Emotional
(Shows
Emotions)
Low Fear
(Expect
Forgiveness)
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23. Hidden Motivators
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24. Hidden Motivators
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The Four Startup Roles
Scott Henderson
@scottyhendo

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Coder
Designer
Storyteller
Business Lead
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Coder
Designer
Storyteller
Business Lead
#StartupAcademy @hypepotamus

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