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Family Reach Foundation
Request for Proposal
4 Corners PR

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Mission Statement
 4 Corners recognizes that every industry is unique and the PR
and communications must be handled as such. Our work is
carefully planned and tailored to each individual organization
that we represent. Our approach to health care PR is to provide
the most honest, transparent, and effective publicity that is
sensitive to confidentiality and moral ethics.

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Our Team
 Senior Account Manager: Kristina Smith- Pittsburgh, PA
 Research Manager: Gavin Reilly- Philadelphia, PA
 Creative Manager: Amber Murphy- Beckley, WV
 Creative Manager: Judah Longgrear- Parkersburg, WV

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Our Culture
 We are PR passionate with an eye for detail
 We thrive in fast paced environments where we can interact
with people and utilize our skills
 We are an open minded, driven agency with tech savvy
professionals who excel in high-pressure situations
 We work with each other and our clients to innovate new ideas
and have a high level of respect for our agency and others
 Individually, we strive to be the best possible version of
ourselves and motivate others around us to do the same

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Approach
 Our approach to health care PR is to provide the most honest,
transparent, and effective publicity that is sensitive to
confidentiality and moral ethics.
 Every industry is unique and the PR and communications must be
handled as such. Our work is carefully planned and tailored to
each individual organization that we represent.
 Our approach to helping nonprofits raise funds and awareness is
the strategic development of a PR plan that compliments the work
and goals of the organization.
 We believe the most important step to fundraising is to create
awareness through appropriate and effective methods of
advertising.

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Who Does What?
 Senior Account Manager: Kristina delegates tasks and deadlines
and makes sure every piece of work sent out is edited and free of
errors. Kristina encourages and enforces group cooperation and
collaboration. She is also the main point of contact between 4
Corners and other agencies/clients.
 Research Manager: Gavin conducts research and analysis to find
exactly what our client needs and what areas to focus on. He also
looks into any confidentiality or legal restrictions that need to be
considered.
 Creative Managers: Amber and Judah use their creative thinking
to brainstorm effective solutions and innovative ideas that coincide
with the client’s strategy, wants, and needs.

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How We Work
 Our account management process follows a tightly organized structure to ensure 100%
client satisfaction.
 Primary point of contact: Kristina will serve as the communication line between Family
Reach Foundation and 4 Corners. If Kristina is for some reason unavailable, we encourage
the client to contact other members based on the relevancy of their title to the client
question
 Our agency will ensure the parallel presence between agency and client strategy. We have
an open line of communication within the agency as well as with the client.
 We practice transparency and the client will see the drafting stages of all material in
progress. We will make sure the client is in agreement with any and all parts of our plan.
 All decisions are discussed with the client prior to implementation and execution. If the
client notices any discrepancies we will work with them to develop a more agreeable plan
of action. We commit to working out all of the kinks to assure client success and
satisfaction.
 Each member of 4 Corners brings a variety of experience and expertise to the table, and
we strive to bring out individual strengths.

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Experience
 United Way
 Clique Vodka
 Premier Innovations Group
 NanoSAFE
 WVU

9. +
Experience
 Children’s Discovery Museum of West Virginia
 Pepsi Co.
 5- Hour Energy
 Ntelos Wireless
 Work-study in London
 Personal Experiences

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Social Media and Nonprofits
 Social media has become a huge industry trend in promotional
advertising. Almost every company or public figure is involved in social
media no matter the brand, demographic, or location.
 It is a staple public relations tool that needs to be tailored to fit specific
needs of the client.
 It gives nonprofit organizations a gateway to potential partners and clients
by publicizing stories and events that are relative to the organizations
niche.
 Free advertising
 Given the nature of Family Reach Foundation’s work, social media for the
organization must be closely monitored for breaches in confidentiality.
 Our agency’s approach to social media for nonprofits is to be as engaged
as legally and ethically allowed. We want to raise awareness via social
media campaigns and releases while staying in line with the wishes of
family members, clients, and partners.

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Measurement
 Our agency uses the mnemonic SMART criteria. SMART
stands for specific, measurable, attainable, relevant, and time-
bound. We then evaluate and reevaluate.
 We analyze and evaluate our client’s successes vs.
competitors based on five ROI metrics; return on engagement,
return on participation, return on involvement, return on
attention, and return on trust.
 We always work at 110%, and always strive to exceed our
initial goal.