Day one slides from the DLDC Social Media course, held on 11/10/2010

1. Internet & Social Media
Unlocking the power of the web

2. facebook.com/MarbleMultimedia
@WebDesignIE
Welcome @hughlaw
facebook.com/hughlaw
linkedin.com/in/hughlaw

3. Agenda
Introduction to Social Media
Setting up your Facebook Page
Setting up Twitter
Setting Up LinkedIn
Managing you accounts
Assignment
Feedback / Questions

4. What is a Social Network and
Social Media?
so·cial
adj. - Of or relating to human society and its modes of organisation
media
noun - means of communication that reach large numbers of people, such as
television, newspapers, and radio

5. SOCIAL MEDIA DOES NOT MAKE YOU MONEY

6. Facebook Twitter LinkedIn

7. Traditional Marketing
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8. Social Media Marketing
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9. Setting up on Facebook
Creating a business profile

10. Facebook
Over 500 Million Facebook users worldwide
1.5 million users in Ireland alone
60/40 Male to Female split

11. Facebook Uses
Advertising
General Promotion
Build Trust
SEO

12. Setting up a page
Go to www.facebook.com/pages

15. Exercise
Create your bio
We are.... (a little history)
that provides... (your service / product)
We are unique because... (what makes you special?)
You should choose us because... (benefits to customer)
Now make a 140 character version

22. Setting up on Twitter
you can fit a lot into 140 characters

23. Twitter
Over 145 million registered users
Quick short bursts of information on the go

24. Twitter Uses
Customer Service
Search Tool
Promotion

29. Setting up on LinkedIn
Facebook for professionals

30. LinkedIn Uses
Job Search Tool
Build a network of professional contacts
Get introduced to new contacts
Online CV / Portfolio

34. Now what do I do?
So many networks... so little time...

35. Help is at hand

38. Social Media Tips
Find People
Genuine Interest in your field
Family & Friends
Provide Quality Content
DON’T SPAM
Some advertising ok
Keep a 2-way communication open

39. 8 Tips to build your tribe
1. Be unique, but be yourself
2. Participate in conversation
3. Provide value
4. Get some loyal followers
5. Become an authority
6. Be creative
7. Reward your followers
8. Always have fun with it

40. Assignment
Create a Facebook Business Listing
Create a Twitter account for your business
Create a LinkedIn profile for yourself

41. Until next time...
facebook.com/MarbleMultimedia
@WebDesignIE
What’s your web address?
@hughlaw
Slides will be available on facebook.com/hughlaw
Slideshare.com linkedin.com/in/hughlaw
hugh@marblemultimedia.com
087 661 4581