1. HELPING FRENCH ENTREPRENEURS
SUCCEED IN THE US

2. HUBTECH21 MODEL
One-stop shop
Long term partnership
Experience and quality
Boston and San Francisco
Backed by the Paris Region

3. A LONG TERM RELATIONSHIP
Coaching
Marketing Support
Market Assessment
Define the
Business Development
right
Define and
Operations
strategy
reach your
target
Get real
market
feedback
Develop
direct &
indirect
sales
Optimize
productivity
& profit

4. DEFINE THE RIGHT STRATEGY WITH OUR MENTORS
Objective: Reviewing your
Strategy
• Customers and value proposition
• Go-to-Market strategy
• Business model
• Management structure
• Required investment
Methodology
• Face-to-face meetings or call with
one of our mentor
• Feed-back on your strategy
Xavier Wartelle
Serial Entrepreneur
NetCentrex, Brixlogic, Ipanto, Presto,
Shogunmoto
Alan Facey
EVP Black Duck, Sales strategy,
enterprise software
Stephane Alisse
Business Development Expert for foreign
IT companies wishing to develop on the
US market
Cecile Real
Entrepreneur, Medical Devices,
Fundraising, international expansion
Sergi Herrero
Social Media Strategy, Digital Marketing,
Mobile
Bruno Martinaud
Multientrepreneur, strategy, financing

5. REACH YOUR TARGET WITH OUR MARKETING EXPERTS
Objective: Reach your
target
• Positioning
• Messaging
• Website
• Marketing materials
• Elevator pitch support
Methodology: incremental
marketing support
• Americanization of your marketing
support (website revamping,
presentation, outreach email)
• Elevator pitch support
• Based on initial feedback from the
market, design of dedicated
marketing materials
• Marketing plan to achieve your goals
Valerie Zeller
Value Proposition, positioning,
messaging, elevator pitch
Alyssa Dver
High tech marketing strategy, marketing
materials development and review
Chitra Rakesh
Brand Management, BtoC, BtoB
Roy Terry
Hi-Tech, elevator pitch support
Sarah Weldon
High tech, bi-lingual content review

6. ASSESS YOUR MARKET WITH OUR RESEARCH EXPERTS
Valerie Zeller
IT: video games. mobile apps, APIs,
tourism, value proposition, BtoB
Objective: understanding and
planning
Julianne Zimmerman
High tech companies, clean tech
strategic marketing, value proposition,
messaging, branding
Julianne Zimmerman
High tech – Clean Tech companies
Strategic marketing – Value proposition –
Laure Berliner
Messaging
Life Sciences, market research
• Understanding the market (landscape & size)
• Discussing opportunities and challenges
• Defining your positioning and drafting a market
plan
Methodology
Laure Berliner
Life sciences, MedTech, BioIT
Jean-Noel Poirier
MarketTech, cleanprofessional
High Research tech market
assessment
• 1: Gathering data
• 2: Defining value proposition, reviewing materials
• 3: Securing interviews with potential customers or
partners
• 4: Formulating a go-to-market strategy
Agnes Faure
Digital content, marketmedia
Content monetization, assessment
Jean-Noel Poirier
Clean Technologies
Partner

7. INCREASE YOUR SALES WITH OUR BUSINESS DEVELOPERS
Patrick Consorti
High tech companies - international
sales and partner management
Objective: Develop Sales
• Initial clients
• Partners
• Distribution or resellers
Methodology
• Marketing review of your materials
• Domiciliation
• Lead generation
• Meetings organizations
• Local follow-ups
Aymeric Vigneras
Entrepreneur, enterprise profit
improvement and transformation, online
industry, IT services company
Lionel Pelamourgues
Tech expert, Telecom
Al Kesselman
Lead Generation
Jean-Baptiste Trahin
Lead generation
Elsa Rive
Lead generation, life science

8. OPTIMIZE YOUR OPERATIONAL PRODUCTIVITY & PROFIT
Joubin Hatamzadeh
Director of Operations, Boston
Objective: Localize
• Address
• Marketing strategy
• Legal entity
• Accounting
• Recruitment / Immigration
• Technical Support
Christophe Ratte
Project Manager, Boston
Marie Bahsa
Project Manager, San Francisco
Methodology: shared
resources
• Offices
• H21 acts as your local COO
• Introduction to trusted consultants
and service providers
• Project management to streamline
the process
Paul Linares
Technical Support
Service
Providers

9. AT THE HEART OF THE TECH ECOSYSTEM IN BOSTON

10. AND IN OUR INCUBATOR IN SAN FRANCISCO

11. THEY RELY ON US…OUR CLIENTS

12. THEY RELY ON US…OUR PARTNERS IN FRANCE

13. THEY RELY ON US…OUR PARTNERS IN THE U.S.

14. H21 RESOURCES FOR FRENCH ENTREPRENEURS
- Website: www.hubtech21.com
- Blog : Thetechmap.org
- Twitter: @HubT21
Calendar: http://www.hubtech21.com/calendar/
Events in Paris / Boston / SF

15. BENEFITS
Define the right strategy
Learn and adapt quickly to the US Market
Leverage our network
Save time: prequalified resources
Save money: shared resources
Focus on your core business

16. Marie Buhot-Launay
Director of Sales and Marketing
Marie.buhotlaunay@hubtech21.com
603-997-2349
San Francisco
2415 Third Street, suite 231
San Francisco, CA 94107
Boston
One Broadway, 14th floor
Cambridge, MA, 02142