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Video & Inbound Marketing, Three HubSpot Case Studies

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HubSpot
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This presentation was originally given at the Brightcove Breakfast on March 23, 2010 by Rebecca Corliss. It covers three HubSpot case studies: a viral music video, social media webinar, and HubSpot TV live video podcast.

Business
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Video & Inbound Marketing These slides are up at www.rebeccacorliss.com ,[object Object]
Nice to Meet You ,[object Object],[object Object],[object Object],[object Object]
What’s HubSpot ? ,[object Object],[object Object],[object Object]
Traditional Marketing = Outbound
Inbound Marketing
What Is Inbound Marketing? Leads Website Visitors Customers
Video  Budget vs. Brains
Agenda ,[object Object],[object Object],[object Object]
Case Study 1: “Viral” Video ,[object Object],[object Object]
Goals of the Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
View Video Launch Video
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results I ,[object Object],[object Object],[object Object]
Results II ,[object Object],[object Object],[object Object]
Unexpected Results ,[object Object],[object Object]
Case Study 2: Webinar ,[object Object]
Webinar Process
Tools I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Generation
Lead Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 3: HubSpot TV Live every Friday at 4:00pm at www.hubspot.tv
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Results ,[object Object],[object Object],[object Object],[object Object]
Final Thoughts: I Love Video
Thanks! Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Video & Inbound Marketing, Three HubSpot Case Studies

Hinweis der Redaktion

  1. Video is one of those cool media where what makes it incredible or horrible is based on money…
  2. Video is one of those cool media where what makes it incredible or horrible is based on money…