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INBOUND Bold Talks: Kathy Sierra
- 1. Secrets of the Whisperers (motivation and gamification)
- 4. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Punishment Reinforce
- 5. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards Positive Reinforcement
- 6. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards Release Rewards Positive Reinforcement Negative Reinforcement
- 7. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards Release Most animal training
- 8. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort But many use punishment Release
- 9. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort Schools & Animal Training are the same Release
- 10. Heated battles in animal training (and education) over: Which quadrant? What “reinforcement schedule?” Are we incentivizing the right thing? Do we have the right incentives?
- 11. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort Most arguments are over WHICH quadrant Release
- 12. Missing the bigger, deeper, crucial question: Should we be using operant conditioning?
- 13. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards
- 14. Positive Reinforcement (+R) (mostly rewards) super motivating
- 15. The secret is the reinforcement schedule.
- 16. Intermittent Variable Rewards done right, generate the MOST excitement and engagement
- 17. Skinner trained pigeons to do missile guidance
- 18. It stimulates “seeking” behavior
- 19. But...
- 20. The Dark Side
- 21. it’s very, very dark
- 22. so dark, it hijacks people’s brains
- 23. so dark, it almost killed my horse so dark, it almost killed my horse
- 24. and we’re using it on people
- 25. puzzle solving, drawings, writing...
- 26. Under some conditions, ANY of the four quadrants can lead to de-motivation
- 27. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Punishment Reinforce Instead of fighting over how to do THIS:
- 28. We should ask if we should do it... at all. Ever.
- 33. “People are not horses...” the sentence that changed my life:
- 38. If treating animals like animals can do harm
- 39. We might want to be careful with people...
- 40. True motivation comes from: Autonomy Mastery Meaning/Purpose/Relatedness