Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
12. 3) Unique Product Descriptions
• Separate yourself from
other retailers!
• Describe basic features
• Explain what you like
• Why your product?
• How can buyer benefit?
• Product alternatives?
13. 4) Unique Photos
• Separate yourself from the competition!
• Use ALT Text For SEO
• Links from photo attribution
17. Case Study: ProClipUSA.com
35000
Started Blogging
30000
25000
20000
15000
10000
5000
0
Unique Visitors
Source:
18. Agenda
• Increase Traffic Quantity & Quality
• Increase Visitor Conversion to Sale
• Improve Effectiveness with Analytics
• Q&A
19. Problem: Many Visitors Don’t Convert
4% visitors convert to sales
96%
Data: US Retail eCommerce sites from Coremetrics, 2009
20. Problem: Many Visitors Don’t Convert
Data: US Retail eCommerce sites from Coremetrics, 2009
21. Solution: Soft Calls to Action
• Capture consumers in
research phase
• Educate consumers
• Begin remarketing
through email
• Prevent cannibalization
with “Resources” section
34. Solution: Abandoned Cart Nurturing
What:
• Reminder of incompletion or product value
• Gift certificate or coupon
When:
• 1 day later
• 3 days later
• 30 days later
42. Agenda
• Increase Traffic Quantity & Quality
• Increase Visitor Conversion to Sale
• Improve Effectiveness with Analytics
• Q&A
43. About HubSpot
Get Found Convert Analyze
SEO Soft Calls to Closed Loop
Action Analytics
Blogging
Abandoned Competitive
Social Media Cart Nurturing Analysis
Abandoned
Cart Tracking