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Inbound Marketing: How to Leverage Content Creation

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HubSpot
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Inbound Marketing Kipp Bodnar Inbound Marketing Manager How to Leverage Content Creation and Ditch Outbound
Please Tweet questions and comments to @Kbodnar32The Hashtag is #CEInbound.
Inbound Marketing Kit: http://bit.ly/imkit
Inbound VS Outbound
Outbound
TV Ads
Cold Calling
Print Ads
Tradeshows
Inbound
Blogging
Organic Search
Social Media
Landing Pages
Get Found
Content
Static. Lifeless. Generic.
1,654
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Blogging
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Headlines Win
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Source: Science of Twitter - http://bit.ly/dVkqDd
Source: Science of Twitter - http://bit.ly/dVkqDd
Convert
Conversion= Content+CTAs
Landing Pages
Content Templates
Optimize
HubSpot.com/Free-Trial
?’s@Kbodnar32Blog.Hubspot.com

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