1. Southwest Airlines
Benedict Gombocz

2. Southwest Airlines: Background

Major U.S. airline and the biggest low-cost carrier in the
world; is headquartered in Dallas, Texas.

Founded in 1967 and took its current name in 1971.

Has, as of August 2012, over 46,000 employees and
operates over 3,400 flights every day.

Carries more domestic passengers than any other U.S.
airline as of June 5, 2011.

Has scheduled service to 89 destinations in 42 states and
Puerto Rico from August 2013.

Has only operated Boeing 737s, with the exception of a
few years in the 1970s and the 1980s, when it operated a
few Boeing 727s.

Biggest operator worldwide, from August 2012, of the 737
with more than 500 in service; each operate, on average,
six flights every day.

Bought AirTran Airways in May 2011; incorporation of the
two carriers is anticipated to conclude by 2014.

The company was given a single operating certificate,
which theoretically makes Southwest and AirTran one
airline.

3. Southwest Airlines: Focus cities

Baltimore–Washington International Airport

Chicago Midway International Airport

Dallas Love Field

Denver International Airport

Hartsfield–Jackson Atlanta International Airport

Lambert–St. Louis International Airport

Los Angeles International Airport

McCarran International Airport (Las Vegas)

Nashville International Airport

Oakland International Airport

Orlando International Airport

Phoenix Sky Harbor International Airport

San Diego International Airport

William P. Hobby Airport (Houston)

4. Southwest 737-500 in old livery

5. Southwest Airlines: Headquarters

The headquarters of Southwest is located on the grounds
of Dallas Love Field in the Love Field neighborhood of
Dallas, Texas.

Southwest began breaking ground on a new Training and
Operational Support (TOPS) building on 17 September
2012.

The TOPS building is across the street from the current
headquarters.

This property is made up of a two-story, 100,000-square
foot operations building that can survive an F3 tornado; it
also comprises a four-story, 392,000-square foot office
and training facility with two levels given to every task.

Housed in the new facilities will be 24-hour coordination
and maintenance operations, customer support and
services, and training.

The project designer was BOKA Powell; the general
service provider was Manhattan Construction.

The project is due to be completed by the end of 2013;
occupancy is set to began in 2014.

6. Southwest Airlines: Destinations

Southwest, as of December 2013, flies scheduled services to 89
destinations in 42 states and Puerto Rico; from November 3,
2013, the newest destinations are Pensacola, FL, Memphis, TN,
Richmond, VA.

Unlike most other major airlines, Southwest does not use the
more customary “hub and spoke” flight routing system, favoring
the “Point to Point” system.

It has particularly big operations in specific airports.

On average, 80 percent of Southwest passengers are local
passengers, which means only 20 percent of all passengers are
connecting passengers; this is most considerably higher than
most airlines, where passengers frequently connect in hub cities.

Conversely, at Southwest’s focus cities, the percentage of
connecting passengers can go up by almost as much as 30
percent; recent numbers suggest that the number of connecting
passengers is gradually increasing.

As part of its attempt to manage fees, Southwest uses minor
airports which normally have high fees.

Minor airports tend to have lower fees; they may also be more
suitable to travelers than bigger airports to the same
destinations.

For instance, Southwest flies to Chicago-Midway and not the
larger Chicago O’Hare.

7. Southwest Airlines: Codeshare
Agreements

Southwest is not currently a member of any major global
alliances, but it has a codeshare agreement with AirTran
Airways, which only began after Southwest bought
AirTran.

8. Southwest Airlines: Southwest and
AirTran

9. Southwest Airlines: Current fleet

The Southwest Airlines fleet includes the
following aircraft since December 2013:

Boeing 737-300 (electronic flight deck retrofit
terminated, 78 in process of being withdrawn)

Boeing 737-700 (choices adaptable to -800
series)

Boeing 737 MAX 8 (set to enter service in 2017)
After it finished the acquirement of AirTran Airways, Southwest
added the former’s existing fleet of 737-700 aircraft to its fleet.

The 717s obtained from AirTran will not be added to the
Southwest fleet; they will instead be withdrawn and reassigned
to Delta Air Lines until late 2015.

Retrofitted electronic flight decks and mingled winglets are being
added to newer Boeing 737-300 variants to improve them and to
decrease operational fees; this retrofit will make the 737-300s
operationally well-suited to the 737-700 and support the airline’s
approach to the Global Positioning System allowing Required
Navigation Performance system.

Southwest announced a plan to add the Boeing 737-800 to the
Southwest fleet on December 15, 2010; on April 11, 2012 (one
year, sixteen months, and eleven days later), the 737-800 began
operations and has 175 seats, 38 more than the previous biggest
in the Southwest fleet.

All -800s comprise the Boeing Sky interior, and all Southwest
owned -800s are supplied with ETOPS capability.

Southwest put a firm order for 150 Boeing 737 MAX 8 aircraft on
December 13, 2011; this made it the launch purchaser for this
aircraft type, and first delivery is scheduled for 2017.

The Boeing Sky Interior will be included in all 737 MAX 8 aircraft.

Southwest was also the launch purchaser of the Boeing 737
MAX 7 aircraft, and it now has 30 MAX 7 on order; 2019 is the
expected year of the first delivery.

Southwest additionally announced an agreement to buy ten preowned 737-700s from WestJet for delivery in 2014 and 2015.
Boeing 737 MAX 7 (set to enter service in 2019)


Boeing 737-800

Southwest is the biggest operator of the Boeing 737 in the world.
Boeing 737-500 (in process of being withdrawn)



10. Southwest 737-300

11. Southwest 737-500

12. Southwest 737-500 in Lone Star One
livery

13. Southwest 737-700

14. Southwest 737-800

15. The End

YouTube links:

Welcome Aboard - Funny Southwest Airlines
TV Commercial Ad:
http://www.youtube.com/watch?v=4SsnuCDBXc

Southwest Airlines $69 Flights TV
Commercial:
http://www.youtube.com/watch?v=4Po0pc_4B0

Southwest Airlines Boeing 737 Safety
Demonstration 08/21/2011:
http://www.youtube.com/watch?v=pT3FtMBz
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