The new Content REST API feature in Hippo 10.2 was created for front-end developers looking to expose content to a mobile app or a custom front end such as a digital kiosk or an IoT channel. It provides a great set of out-of-the-box features to kick-start the development of a mobile app, without the need for extensive back-end programming. In this presentation, you will get the chance to see how it works from the Hippo experts: Mark Peerdeman, Director of Product Management, and Platform Engineer Oscar Scholten. They will discuss the API's functionality in detail, explain how it fits into Hippo's multi-channel strategic product roadmap, and demonstrate how to easily develop an Angular application on top of this new API. Want to see the the video? https://www.brighttalk.com/webcast/14093/202477 Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms

1. Product Vision
Hippo CMS 10.2
Kick-start your app development
We’ll be with you at the top of the hour.
Get in touch via @oneHippo

2. Gartner MQ
2012
Quick Facts
10Customers
Top
Offices in Amsterdam, The
Netherlands (HQ),
Oldenburg (Germany) and
Boston (USA)
Bootstrapped growth
Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by
engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors
– whether they are known or anonymous – and deliver the content they value at speed, in any context and on any device.
Hippo in Brief
Relevant
Experiences
Channel
Control
Agile
Enterprise
Stack
Open
Integration
Content
Performance

3. Housekeeping
➢ Under an hour
➢ Two guest presenters
➢ Recording available afterwards
➢ Please leave a rating from 1 - 5
➢ Q&A after presentation

4. Today’s presenters:
Dr. ir. Mark Peerdeman
Director of Product Management
at Hippo
Oscar Scholten
Platform Engineer at Hippo

5. Hippo CMS 10.2
Hippo CMS 10.2
Hybrid Content Platform

6. Hippo CMS 10.2
Headless vs. Holistic
A matter of
perspective

7. Hippo CMS 10.2
The Headless Hazard
7

8. Hippo CMS 10.2
Hippo’s Hybrid Content Platform
8

9. Hippo CMS 10.2
Further Cross-Channel Harmonization
9
Increased Agility for headless use cases
Hybrid Content Architecture
By introducing an automated Content REST API,
Hippo CMS makes it easier and faster for
application developers and frontend engineers to
repurpose content across web applications,
displays, wearables and basically any device or
application that consumes format neutral content.

10. 10
PRICELESS.
EVERYWHERE.
INTERNATIONAL CARD SERVICES
Powered by Hippo CMS

11. Powered by Hippo CMS
Channel coherence
Relevant across web and app
International Card Services (ICS) is the
market leader for issuing of credit cards in
the Netherlands, distributing and managing
VISA and MasterCard.
ICS serves over 3.5 million customers in the
Benelux and drives co-branded credit card
programs for leading brands in the
Netherlands, such as de Bijenkorf, ANWB
and BMW.
ICS chose Hippo CMS and Service2Media to
● provide a coherent engagement for
app and web,
● deliver personal and relevant content
for optimal customer dialogue and
● increase innovation pace to embrace
mobile opportunities
Web
App
App

12. Powered by Hippo CMS
Mobile First Delivery
Modern frontend architecture
ICS implemented Hippo CMS together with
Service2Media to combine web and mobile
app initiatives - both organizationally and
technologically.
Utilizing Cordova and shared AngularJS
code, ICS can now work off a harmonized
digital experience platform and a single
source of truth for content and branding.
Personalization
API
App Web
App distribution / control
Back-end
Client
Delivery
Services
Aggregation
Push notifications
A/B testingUser Authentication
App/web analytics
AngularJS shared code
Marketing automation
Omni-Channel experience across web & apps
Interoperability with Marketing Automation
Relevant and personalized content
Accelerated development cycles
Content-as-a-Service model for apps
Improved developer satisfaction
Integrated organization without silos

13. INSPIRING LOYALTY
AIMIA
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14. Powered by Hippo CMS
Nectar goes
Omnichannel
The UK’s largest loyalty program
Aimia is a data-driven marketing and loyalty
analytics company based in Montreal,
Canada. Aimia operates in 20 countries and its
4,000 employees run various loyalty programs
including Aeroplan in Canada, Nectar (Italy
and the UK), Club Premier in Mexico and Air
Miles Middle East.
Aimia was looking to relaunch their UK loyalty
program Nectar to facilitate a multi-channel
online experience that delivers the right offers
to the right client at the right time.
Aimia selected Hippo CMS in a very short
sales cycle because of it’s flexibility and
interoperability capabilities over a competitive
product that had just been implemented by the
Italian team.
“We are looking forward to launching soon. That will be a real
transformation in how we manage our digital products.”

15. Harmonized Experience
Delivering relevance across channels
Aimia integrated Hippo CMS with their existing
marketing technology, turning Hippo into a
personalized offering engine that consolidates offers
from a plethora of third party solutions and presents
it to Nectar clients in a harmonized experience.
Aimia is currently rolling out Hippo CMS for their
Middle East websites in Arabic RTL.
Due to the continuous success with Hippo CMS,
Aimia is now negotiating for a global license for their
entire digital infrastructure.
Omni-Channel experience across web & apps
Integrated marketing tech like IBM Silverpop
Highly targeted and personalized offers
Interoperability with multiple data sources
Middle East website supporting Arabic RTL
Powered by Hippo CMS
Content-as-a-Service model for apps

16. 16
ALERT AND HELPFUL
THE DUTCH POLICE
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17. Putting the citizen first
Using digital to fight crime
The Dutch Police Force is amongst the most
innovative law enforcement agencies in the
world, utilizing digital to the fullest to connect
to the Dutch citizens and fight crime.
The Dutch Police chose Hippo CMS as their
omnichannel digital experience platform to
drive public communication cross web,
mobile and social efficiently and effectively.
Consolidated 10 CMS into Hippo CMS
Website of the Year 2015
“I can recommend Hippo to other organizations. Working with the people
at Hippo is a great experience. I am very satisfied with the way the CMS
works and delighted about the enthusiastic reactions of our editors ”
Ruud Paulusse
Consolidated 400 websites into one
Omni-Channel across web, apps and social
Second Screen App for TV Crime Show
Mobile CMS for Press Officers
Highest editorial velocity
Highest security and stability
Geo-targeted news and alerts
Powered by Hippo CMS

18. SAY IT YOUR
WAY
GREETZ
Powered by Hippo CMS

19. Continuous Innovation
But not without the business
Greetz is the leading provider of personalized
cards and presents in the Benelux.
In 2015, the development team looked for a
CMS to support their need for agile innovation:
rolling out new releases of the Greetz key
differentiator, the personalization and ordering
process.
The development team favoured a headless
content management system that gives them
total control over layout and presentation.
But that would have paralyzed business and
marketing teams and created a silo that
prevents a unified customer experience
across channels and journey phases.
Greetz chose Hippo CMS because it gives the
best of both worlds:
Powered by Hippo CMS
Surprise someone. Let them know you are thinking of them.
That’s what Greetz is for.
The developer freedom of a
headless CMS and the business
agility of a marketing solution.

20. Omnichannel
Experience
Putting the right folks in charge
Using Hippo CMS, Greetz puts the right
people in control of the various steps in their
customer journey - across all channels.
Powered by Hippo CMS
Offers & Campaigns Advisory Content Product Content Personalization & Ordering
Explore Inform Choose SurpriseCustomer
Journey
run by
updated
marketing
business
& experts
product information
management system development
ad hoc ad hoc automatically agile, bi-weekly
concept page-driven content-driven integration-driven REST & AngularJS
IT innovates on modern open architecture
5 million happy recipients
eCommerce & PIM interoperability
Business & Marketing in channel control
Optimized experience every two weeks
“Receiving a present is
an experience. But giving
one, should be an
experience too.”
Jan van der Veen
AngularJS app consuming content

21. Hippo CMS 10.2
Demo

22. Hippo CMS 10.2
Recap
Content REST API exposes two resources:
Document list resource
• Exposes all published content
• Paging
• Keyword search, including operators such as AND/OR/- (not)
• Filtering on document type
Document detail resource
• Exposes properties as defined in Hippo’s content model
• Automatically rewrites links to documents outside of API

23. Questions
Find out more about Hippo:
@OneHippo
www.onehippo.com