3. How
ICIC 2015 3
Software Consulting E-learning
Analyse
Intellectual
Property
Business
Intelligence
Manage
Intellectual
Asset
Management
4. Patent AssetIdea
Find technology
Product
development
Research &
development
Market
development
Mitigate risks Sustain advantage
When
What
How Licensing in
Business case
Legal risk
Ability to exclude
Portfolio pruning
Licensable art
Licensing out
Technology scouting
ICIC 2015 4