A Study on Consumers Behavior towards Organic Food Products in Coimbatore City
Group 1 CRP2
1. ANALYSIS OF THE
ORGANIC FOOD INDUSTRY
IN AUSTRALIA
Presented By:
Gazal Shah MJAN15CMM036
Harsh Nahata MJAN15CMM010
2. WHAT ARE ORGANIC PRODUCTS ?
• Subjective definition.
• Limited use of chemicals and pesticides.
• Follows production standards.
• Meets guidelines set by the regulatory bodies.
• Different from natural products.
• Different for different countries.
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3. GLOBAL PERSPECTIVE
Global Organic Food Market Geography Segmentation: $ Million, 2014
Geography 2014 %
United States 35,891.90 42.6
Europe 34,800.70 41.3
Asia-Pacific 8,338.90 9.9
Middle East 171.80 0.2
Rest of the World 5,077.70 6.0
Total 84,280.90 100%
SOURCE: MARKETLINE
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6. RESEARCH METHODOLOGY
• Research Questions:
• What hinders Australians from purchasing organic foods in all food categories?
• How to increase sales of organic foods?
• Research Objectives:
• To identify the factors influencing the sales of organic foods.
• To identify the factors hindering the purchase of organic foods in all the food
categories.
• To identify the category in which organic foods sales are low.
• To understand influencers in sales of organic foods in those low categories. 6
24. PRIMARY RESEARCH
• Qualitative Analysis: Interviews
• Thirteen 1-on-1 and three telephonic interviews
• Place of Interview: Burwood Plaza. Westfield Mall
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30. RECOMMENDATIONS
• Lower the prices.
• Provide more options.
• Deploy informational advertising.
• Add an emotional value preposition.
• Opportunity for industry leaders.
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31. REFERENCES
Global Organic Food Industry Profile. (2015). Organic Food Industry Profile: Global, 1-33.
Organic Federation of Australia,. (2015). Organic Federation of Australia. Retrieved 4
June 2015, from http://www.ofa.org.au/
Organic packaged food in Australia. (2014). Euromonitor International.
Stanton, J., & Guion, D. (2015). Perceptions of "Organic" Food: A view through Brand
Theory. Journal Of International Food And Agribusiness Marketing, 27(2), 120-141.
Organic products are popular in Australia. (2007). Market: Asia Pacific, 16(12), 3.
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