Presentation I gave at Thomas Cook, with a few examples of social comemrce, mobile commerce, social media, augmented reality and several great examples in the travel world.

1. Internet in Belgium Towards social brands April 7th, 2010 INTERNET IN BELGIUM

3. EVOLUTION ® People will say in 2050, 2010 was just the beginning of this revolution Seth Godin, Antwerp

5. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

6. Internet in Belgium is… STATS CONSUMER SHIFTS SOCIAL MEDIA MOBILE

7. Pure stats Sources Insites Consulting IAB Belgium IAB Europe TNS Infratest

8. The customer journey Intent BUY +/- 14 days!

9. Internet penetration

10. Internet penetration in Belgium

11. Speed in Belgium

12. Digital Divide

16. Facebook in Belgium Place 23

17. Facebook in Belgium

18. Facebook in Belgium

19. Which channels consulted to research for a trip?

20. Overall satisfaction !

23. Shifts in human digital behaviour “ If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. ” (WebProNews) SHIFT 1

24. Shifts in human digital behaviour SHIFT 2

26. Shifts in human digital behaviour SHIFT 3

27. Mobile is not a trend it’s here! 120% penetration in Belgium Look beyond the app

31. If brands don’t give us value, we will…

33. EVOLUTION ® IS COMING IS ALREADY HERE!

34. http://www.youtube.com/watch?v=VQ3d3KigPQM

35. Not in Belgium?

36. http://www.youtube.com/watch?v=7EYAUazLI9k

37. People do regroup themselves…

38. And than the big guns…

39. Other brands under fire http://www.youtube.com/watch?v=XavZc6X--tA

40. We are fed up with the marketing machine called Susan Boyd

41. And a last one… "Were they really expecting the consumer to make nice and create very pleasant movies?" he asked. "If they were, they haven't looked at anything on YouTube." http://www.youtube.com/watch?v=SD6c-C0Z5r4

42. It’s not all negative!!! http://www.youtube.com/watch?v=i-hXcRtbj1Y

43. Internet in Belgium YOU

45. But it’s packaged differently

46. But it’s packaged differently Social commerce s-commerce Mobile commerce m-commerce

47. But it’s packaged differently Mobile application Mobile internet website

51. Other travel ideas

54. WEB + MOBILE + SOCIAL +real life

57. The consumer is in control…

59. The consumer is in control, but loves to be valued

60. EVOLUTION ® You are living the…

61. The shop around the corner