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Personal social media_final
1. Personal Social Media Success Building, Nurturing and Leveraging Your Social Network 1 Håkan Söderbom @hakansoderbom www.linkedin.com/in/hakansoderbom www.facebook.com/HakanSoderbom hakansworkwire.spaces.live.com www.youtube.com/hakansoderbom www.konsultpartners.com
4. “Social Media” "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“ [Kaplan, Haenlein; Wikipedia] 4
5. Web 2.0 5 Author: Markus Angermeier, Graphics: Luca Cremonini, http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
11. Examples 11 Is Social Media a Fad? http://www.focus.com/fyi/other/boom-social-sites http://www.youtube.com/user/Socialnomics09 http://informationarchitects.jp/c140
12. Oops What happens on the Web, stays on the Web Privacy “Brand jacking” Your “friends” 12
13. Strawman Strategy Track Your Success Build Your Brand Define Your Content Strategy Build Your Social Network Get LinkedIn Blog Comment Tweet Facebook YouTube 13
16. Build Your Brand Stand Out Be Consistent Be Active and Visible Think Twice, but show no Fear Have a Strategy that suits You Add Value to the Conversation 16
17. Define Your Content Strategy What are your areas of expertise? What do you want to be remembered for? Start small… Social Media Tenets: Authority Transparency Immediacy Participation Connectedness Accountability 17 Source: SocialCorp, Joel Postman
23. Comment! Engage the Leaders in Your areas of Expertise Find them, track them, share your knowledge and insights Comment on their posts Blog about their speeches and content, and link back [permalink] 21 http://mapsoftheproblematic.wordpress.com/2010/06/15/11-things-that-inexplicably-continue-to-exist
29. Online Etiquette Openness and honesty expected Irony gets lost and creates flames Avoid “me too” comments Remember “what happens on the web, stays on the web” 25
30. 26 The End Håkan Söderbom @hakansoderbom www.linkedin.com/in/hakansoderbom www.facebook.com/HakanSoderbom hakansworkwire.spaces.live.com hakansoderbom.spaces.live.com www.youtube.com/hakansoderbom www.konsultpartners.com http://www.slideshare.net/HakanSoderbom/personal-social-mediafinal