Social media for small businesses. Molly Maid workshop.

1. Grow Your Business with
Social Media Marketing
Molly Maid
4/10/2012
Håkan Söderbom
www.KonsultPartners.com/presentations 1

2. www.KonsultPartners.com/presentations 2

3. The Presentation!
www.KonsultPartners.com/presentations 3

4. What is Social Media?
www.KonsultPartners.com/presentations 4

5. In the World of…
• trust marketing
• word-of-mouth marketing
• inbound marketing
• content marketing
We separate
bought media from earned media
www.KonsultPartners.com/presentations 5

6. Source: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
www.KonsultPartners.com/presentations 6

7. Source: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
www.KonsultPartners.com/presentations 7

8. Hitch for a
Yamaha
Royal Star
Venture
www.KonsultPartners.com/presentations 8

9. Strategy + Execution
www.KonsultPartners.com/presentations 9

10. Audience Keywords
Segmentation
Demographics
Firmographics
Psychographics
Persona
Point!
Audience segmentation
helps you understand
what engages your
customer.
E.g. more spare time,
impress neighbors, treat
allergy, maintain
property value
www.KonsultPartners.com/presentations 10

11. Content Keywords
Relevance
Remarkable
Experiences
Media
Differentiation
Curating
Schedule
Point!
The right content is what
enables you to engage
and captivate your
customer.
E.g. make them feel
smarter
www.KonsultPartners.com/presentations 11

12. Conversation Keywords
Listening
Dialog
Destinations
Multipliers
Tone
Timing
Point!
The conversation is the new
marketing component that
is effective with both
individuals and crowds.
Opportunity to build trust
and be remembered
12

13. Strategy + Execution
www.KonsultPartners.com/presentations 13

14. Execution
Listen & Respond Engage & Activate Measure
www.KonsultPartners.com/presentations 14

15. Listen & Respond
www.KonsultPartners.com/presentations 15

16. Engage & Activate Keywords
Website
Newsletter
Mailchimp
Aweber
Constant Contact
Blogging
Point!
Don’t let go of the
potential or existing
customer
www.KonsultPartners.com/presentations 16

17. Measure Keywords
A
addictomatic
alterian-social-media
Unaware amplifiedanalytics
analytics.postrank
Conversion attensity
Attentio
Interested …
Conversion
Point!
Engaged Many tools (150+)
Conversion and ways to measure
Customer Measure conversion
Conversion
Careful with “hits”
Advocate
www.KonsultPartners.com/presentations 17

18. Practical Recommendations
ͼOwn your online presence
ͼUse multiple tools to engage where the
audience is, and lead them home
ͼProduce valuable content, not just volume
content
ͼStart with content that helps your business
ͼStart now – social takes time!
www.KonsultPartners.com/presentations 18

19. • Facts (info graphics)
• Fun
• Visual
• Easy to share
www.KonsultPartners.com/presentations 19

20. Thank You!
http://konsultpartners.com
www.KonsultPartners.com/presentations 20

21. Types of Social Media
Social Networks MySpace, LinkedIn, Facebook
Communities, forums, QA Meetup, Biznik, Yahoo! Groups, Ning,
and discussion boards BuddyPress, Google Groups, Quora
Review and opinion Amazon.com, Epinions.com,
sites Bazaarvoice
Blogging Posterious, Wordpress, Blogger
Microblogging Twitter, Yammer, Chatter
Bookmarking Digg, Delicious, Stumbleupon
Photo: Flickr, Photobucket, Picasa
Media Sharing Video: YouTube, Vimeo
Other: Slideshare
Social Games FarmVille, World of Warcraft
21
Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc