Mr. Vincent Tsui (徐緣) MNC Marketing Director, Marketing Columnist Topic: From Mahjong Strategy to Social Media

1. SocialBusinessConference
AIM
From Mahjong Strategy to Social Media
徐緣

2. Turn Social Media into business?

4. Quick win with limited investment

5. Hong Kong Acnes
Cost : $9000 HKD (2 videos)
Result : Over 100,000 views + sales jump

6. 斯洛伐克SLOVAKIA
Slovakia Miele Vaccum Cleaner
Agency: Mayer McCann Erickson, Bratislava

8. Investable Ideas:
Unleash full potential of an existing success

9. Result : Single-day sales record in Japan for
more than 10 billion yen
Japan Uniqlo

10. Investable Ideas:
Facilitate mass-customization

11. Agency: Gitam BBDO, Israel
Israel Opel Corsa

13. Use Social Media as a business exchange platform

14. USA American Express

15. END