Mr. Kaki Chiu Head of Multimedia Services – Digital & Online Business Unit New Media Group Topic: Social Media: Become a large platform or just a small tool for publisher?

1. Become a large platform or just a
small tool for publisher ?

2. Social Media
1) What we are now
2) From Publishers
3) New Opportunity
4) New Media : Social Media Network
5) Whats the next ?

3. What we are now
Traditional marketing/Branding use
Aim :
Magazine Reader → loyalty
Own Contents → Draw traffic
Sales campaign
Ways :
PR feeds → cost of feeds
Facebook apps → Draw database
“Like” campaign → KPI
It is a FREE & MUST tools for own brands

4. What we are now
Client questions ?
How to start a fan page from the beginning ?
Any ways to boost up the “likes” ?
Simple way
→ Wait ........ accumulate … 0,1 to 100 to 1000 ....
→ place advertising
→ buy “likes” … but not a proper way

5. From publishers
1) “likes” competition = higher readership
2) No idea to monetize the fan page
3) Lack of social media expertise
4) How to cross-over traditional & social media

6. New Opportunity
New Media : Social Media Network
→ Group of Social Media fan pages with proven
sharing/viral ability
Branding
Viral/Sharing
Traditional Media
Social Media Network

7. Social Media Network
One of page : 環球膠報
Number of Fans: 69363
People Talking About: 164817
→ 237%
(Normal : 5-10%)

8. Social Media Network
Share : 1155
Click Rate : over 3000
Viral : 211,693
Total Reach : 250,431

9. Social Media Network
Share : 9436
Click Rate : over 20000
Viral : 1,341,361
Total Reach : 250,431

10. Social Media Network
mADman 廣告狂圖
Likes : 1147
Share : 1653
Viral : 327,566
Total Reach : 328,023
Over 200 times from original

11. Social Media Network
1) Strong Sharing / Viral ability
2) Creative Contents
3) Soft promote to clients
4) can be audience-oriented

12. Whats the Next
Publishers
→ Strong creative/editorial senses
→ Advertising expertise
→ No viral platform
Viral / Sharing Owner (Social Media Network)
→ Strong viral/sharing power
→ Close to market senses
→ no monetization model
Publishers + Social Media Network
------> create a new media

13. Our New Business
Social Media Business
- Own Social Media team
- Leverage Editors/Video producer for generating contents
- Exclusive Viral Network (over 300K) with proven viral figures
- Tailor-made solution for clients
- Performance / Engagement oriented
Welcome to contact us ,thank you !!