Are you marketing God?

1. My Father’s

2. When they couldn’t find him,
they went back to Jerusalem to
search for him there. Three days later
they finally discovered him in the
Temple, sitting among the religious
teachers, listening to them and asking
questions. All who heard him were
amazed at his understanding and his
answers.
~ Luke 2:45-47 (NLT)

3. Who is Your Target Market?
Demographics: gender, age, ethnicity, income, location, etc.
Psychographics: personality, values, attitudes, interests,
lifestyles, etc.

4. Identifying your target market
Trends: who is naturally
“drawn” to you?

5. What is their pain?

6. Listen
Empathize

7. Connect

8. Earn

9. What’s In It For Me?
Connect “Them” Benefit of God
Suffering Hope
Anger/Frustration Listen
Confused Answers/Peace

10. Result: Jesus grew in wisdom
and in stature and in favor with
God and all the people.
!
~ Luke 2:52