2 page media kit on our product offerings

1. INTRODUCING EL TORO
El Toro is an industry leading technology company that
creates innovative digital advertising products that utilize
targets IP addresses as the entry point to deliver banner and
video ads online, all without the use of cookies. We don’t
follow standards, we define them.
El Toro-backed campaigns are 50 to
100 times more targeted than tele-
vision, 6 to 60 times more effective
than other online ads and have a
Click through Ratio an average of
3.2 times industry averages.
IP Targeting: We convert physical addresses to
IP addresses so advertisers can serve targeted
digital display with surgical precision to their
intended target by making the IP/Modem/Rout-
er the entry point.
Captive Audience: Using El Toro, you can serve
targeted digital ads to entire college campuses,
hotels, trade shows, conventions, and other
venues where masses gather via the locations’
IP addresses.
Reverse Append (pre launch): We can take
an unknown site visitor’s IP address and map
it back to their physical address so advertisers
can send a direct mail piece.
Match Back Analysis: With our IP Targeting
product, we are able to provide a tangible and
accurate ROI by cross-referencing the target list
with sales records — all without the use of UTM
codes, conversion pixels, retargeting, or call
tracking.
CONTACT
El Toro, LLC
300 Distillery Commons, Suite 470
Louisville, KY 40206
Phone: 502-353-0390
Web: eltoro.com
Email: info@eltoro.com
Targeted digital advertising
that really works.
(And that’s no bull.)
PRODUCT ARSENAL
Top industries using
IP Targeting:
Political
Banking and Finance
Healthcare & Pharma
Automotive & Marine
Media & Broadcasting
Technology
Consumer Products
Education
Sports and Entertainment
Non-Profit Organizations
Home Services
Government
Direct Marketers
Public Traded
Ad Agencies
Retailers

2. With El Toro, more of your ads will hit their
intended target.
El Toro brings the location-specific accuracy of direct mail
to digital advertising. Through our patent-pending tech-
nology we target digital ads to your customer by match-
ing their IP address with their physical address, bringing
a wide variety of banner and display ads to the sites the
targeted customer visits on the Internet. Specifically, El
Toro offers:
• Targeting without having to use cookies, census
blocks or geo-location tools. Patent-pending
technology combines more than 30 public data
elements to hyper accurately map an IP address
to a home address with greater than 95 percent
accuracy.
• Ability to simply run on the Internet page where
your target customer is surfing.
• Capability to also target ads to your target con-
sumer as well as the sites they like to visit. We
can run ads on a customer’s choice of 1,000,000
websites with 30-50 billion impressions daily.
• Flexibility to add conversion pixels and remar-
keting pixels.
• Privacy IDs assigned to every customer.
• Integration with existing active customer ad-
dress lists.
• Automatic blocking of adult and low quality
spam sites.
• Continuously updating reporting metrics, in-
cluding exposure, clicks, conversions.
• Post-campaign match-back analysis to deter-
mine which addresses were most productive.
• Mobile phone targeting by location in high value
buildings and addresses.
• IP-Targeted Video advertising.
Robust analytics to help understand
consumer behavior.
El Toro takes a different approach to analytics. Instead of
focusing on the standard impressions, we focus on real
world outcomes, which for most of our clients results in
doubling their advertising effectiveness. We offer a vari-
ety of key metrics and tools, including:
Exposure
Did your intended target log on and see the ad? If so,
how often and for how long were they exposed to the
ad?
Clicks
What was the open rate of the advertising?
Match-back analysis
When a campaign period is finished, we match back
our IP addresses with your website/landing page ac-
tivity to determine which IP addresses were targeted
by the advertising, and what affect that had on your
ultimate outcomes. At this time we are able to cal-
culate the“percentage lift”in the campaign that the
advertising provided.
Client’s custom pixels
We can also follow the customized pixels clients
place on their advertisements, generating reports on
the remarketing and conversion pixels clients wish
to place on their landing pages/websites.
Conversions
What happened once the customer clicked on the
ad? How many times did they go to your landing
page? Did they download your special report, or
make a purchase on your website? We customize
those metrics to our client’s specific metric points.
White label services for ad agencies
Offer our services to your clients under your brand. For
more info, contact our Account Team at 502-353-0390.
Lean more about true targeted digital advertising at eltoro.com.