Andrea Nicholas, Managing Director of Green Tourism introduces the World's most credible Sustainable Tourism Certification Programme

1. Green Tourism Conference 2013
GREEN TOURISM CONFERENCE
Andrea Nicholas
Co – Founder and Managing Director
Green Tourism
#GTConference2013

2. Green Tourism Conference 2013
SUSTAINABLE EVENT
• Bristol - Green Capital of Europe 2015
• To recognise its environmental achievements, future commitments
and ability to inspire others
• Position Bristol as a model for low carbon living & green innovations
• www.bristolgreencapital.org
• At-Bristol – Gold Green Tourism
• Green team, staff awareness, grass roof, excellent insulation and
very efficient heating and cooling system, community engagement
• Sustainable purchasing, local and seasonal food, food waste goes to
waste to energy plant
• Carbon Footprint
• Carbon from Delegates travel – Carbon Management
• Live Streaming to the World

3. Green Tourism Conference 2013
Who are Green Tourism?
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Private, not-for-profit company, funded through membership
fees, project work and international consultancy
Team of 15 environmentally committed and passionate people
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Technical Assessors x 6
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Management, Technical, Membership
Environmental Qualifications / Experience / IEMA registered
Three month intensive training – classroom / site visits / shadowed
On-going training 3 times a year – monitored / mentored
Monthly technical meetings / Gold Reviews / Appeals / Criteria
Membership Team x 5
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Membership Services – Enquiries, support, newsletters
Promotion - Website, social media, press, events
Accounts

4. Green Tourism Conference 2013
Where is Green Tourism
2300+ UK & Ireland
Green Tourism Canada
Licensee - GreenStep
26 British Columbia
2011 – 15
Advising Swedish Welcome
Sustainability & Quality
2007 – 10
Advised Qualmark, NZ
Development of Enviro-Mark

5. Green Tourism Conference 2013
Results of Green Tourism
• Carbon Reduction / Annual Performance Information
kWh / m2 / yr
Green Tourism
Hotels
Guest House
B&B
2010
354.66
249.43
141.22
2011
277.66
219.16
121.73
% Red
21.7%
12.1%
13.8%
CIBSE Good
< 310
< 240
< 240
• In 2011 Green Tourism Hotels achieved an EXCELLENT rating
against the ITP’s carbon management standards (HCMI)
• Other KPI’s as a direct result of Green Tourism Grading
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80% have improved resource efficiency and made savings
65% have formal Environmental Policies
50%+ now monitor their energy, water, waste regularly
50% have improved staff training on environmental issues

6. Green Tourism Conference 2013
Corporate Business & Green Tourism
800+ Hotels – 100,000+ bedrooms
65 stand alone Conference & Events Venues

7. Green Tourism Conference 2013
SOCIAL MEDIA
• Twitter
• Facebook
• YouTube
@The_GTBS
Green Tourism
GreenTourismGTBS

8. Green Tourism Conference 2013
GREEN TOURISM NEW WEBSITE
• Launched August 2013

9. Green Tourism Conference 2013
ENHANCED MEMBERS LISTING
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Photo Gallery
Whats makes us green
Other awards
Location Google map
Login to add
• Unlimited photos
• Check enquiries
• Move pin on map

10. Green Tourism Conference 2013
Next Steps for Green Tourism
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Programme Development / Criteria Improvements
Membership Survey / Recruitment / Retention
Consumer facing marketing campaigns
Working with Destinations
International Consultancy / Licensees – Canada, Europe, Asia
To find our more on how to work with Green Tourism
andrea@green-tourism.com
www.green-tourism.com
Skype: andrea.nicholas33 Mobile: 07803 667664