1/20/12 Social Media Seminar

GRAPEVINE CHAMBER OF COMMERCE
Presents:

Social Media 101

Presents:

Table of Contents
S oc i al M di a 1 01
e
I. Social Media for small business

II ･ LinkedIn

III ･ Facebook

IV ･ Twitter

V ･ Foursquare

VI ･ YouTube

VII ･ QRCodes

Presents:

e

Social Media for Small
Presents:

Business
e
Presented by: Vireo Marketing

Social Media For Small
Presents:
Business
e
• Social Media is a critical component in your
digital marketing strategy.

• Social Media should be planned, thoughtful and
tie in well with your business model.

• Social Media has the ability to leverage your
existing customers into BRAND ADVOCATES!

Presents:
Business
e
• Social Media can help increase your businesses
visibility through indexed online mentions.

• Social Media can increase your overall Search
Engine Rankings on Google, Yahoo and Bing

• Social Media Works! It can drive awareness of
your business, transactions and help with
customer satisfaction!

Presents:
Business
e
• Did you know that there are more than 800
MILLION active Social Media Users?

• Over 80% of Americans Use Social Networking
(Facebook, LinkedIn, Twitter, YouTube and More!)

• The average user has 130 friends and is
connected to 80 pages, events and groups.

Presents:
Business
e
• Comscore released a study earlier this year that
showed how business brands that post at least
once every day will reach 22% of their fans in a
given week.

• How are you engaging in Social Media?

Presents:

LinkedIn
e
Presented by: Carlos Merla

Execs from all Fortune 500 companies are Linkedin, and 59% of those
GRAPEVINE CHAMBERsay LinkedIn is their platform of choice
active on social networking sites
OF COMMERCE
over Facebook or Twitter.
Presents: Up from 41% who called
LinkedIn their most

e
important social account
a year earlier, according
to a June report by
Performics and ROI
Research

•Linkedin has more than
100 million members in
more than 200 countries,
on all seven continents.
•LinkedIn counted 33.9
million unique visitors, up
63 percent from a year
ago, according to internet
analytics firm comScore

Market-research firm Lab42 finds that top-level executives and entry-
level workers use LinkedIn differently:

Presents:

e • Younger members use the site
mostly to post résumés and
network for jobs, while more
experienced professionals
use it to demonstrate thought
leadership and expertise

• Others promote their
businesses, conduct market
research and--perhaps most
important--win new business

Benefits:
•Target searches for specific ZIP codes and company names to identify key contacts to call, e-
mail, InMail (send a message via LinkedIn's internal messaging system) or forward a hard copy
Presents:
of his agency's portfolio.
 Track who is looking at your profile and your staff's profiles. Research those companies in

e
more depth, identifying their marketing directors.

 Research, which companies might be in the market for a new agency. Back at LinkedIn, you
can research the top decision makers to proactively approach--again, via a call, InMail or
portfolio outreach.
 Discern patterns. Notice who's connected in your industry. In the marketing agency world,
for example, there are several key consultants often tapped to help companies with an
agency search.
 Participate in LinkedIn groups catering to your target market in order to engage in
conversations with the right people. Seek out groups with lots of activity rather than
simply lots of members

 Set up a company page. Setting up your business as a "company" on LinkedIn isn't going to
generate a bunch of leads, but it does give you an opportunity to have a presence on
LinkedIn beyond a personal profile to ratchet up your company's charisma.

Presents:

Facebook
e
Presented by: Carlos Merla

• 20% of U.S.CHAMBER OF COMMERCE
GRAPEVINE consumers research products
on Facebook before purchasing
Presents:

Based

e
on information collected from 1,500 consumers by Beyond and M Booth, one out
of five consumers in the United States turn to Facebook to research a product before
making a purchase decision.

 These consumers avoid using search engines to find product coverage on review
sites and look to Facebook to locate product recommendations from friends or
research product information on the official company brand page.

 Over half of the respondents use Facebook to interact with a brand and 1/3 have
written a product review on the Internet. (Less frequently purchased products that
were typically more complex and expensive required a much higher amount of
Internet research time than low cost items.)

• GRAPEVINE CHAMBER OF COMMERCE
The Center for Marketing Research at the University of Massachusetts focused
more on Facebook in its annual look at the Fortune 500, finding that 289 of the 500
companies are now on the social network.
Presents:

 Of those 289 companies, the study found that insurance companies accounted for

e
the most Facebook pages, at 27

Insurance Co. Sales Specialty Retail
27% 19%

Utilities
6% Food Production,
Services, Consumer
Products
General Merch 19%
10%

Computer, Commercial Banks
Software, equip 10%
10%
TELCOM
9%

• Companies’ rankings on the Fortune 500 OF the most Facebook fans at all.
GRAPEVINE CHAMBER with COMMERCE
Presents:
DATA POINTS:
Coca-Cola: 32,303,342 Facebook fans




e
Starbucks: 24,102,790 Facebook fans

McDonald’s: 9,426,335 Facebook fans

 Wal-Mart: 7,105,159 Facebook fans

 Levi Strauss: 6,841,938 Facebook fans

 Kohl’s: 5,290,702 Facebook fans

 Target: 4,919,647 Facebook fans

 Grapevine Chamber 379 Facebook fans, and ranks # 1 in our Hearts!!!!

Presents:

Twitter
e
Presented by: Gnames Media Group

What is Twitter?
Presents:
• Twitter is a social media/information network.

Millions of people, organizations, and businesses
e
use it to discover and share new information.

• 250 Million messages daily

• 100 Million users

• 500,000 new accounts daily

How it Works – Individual
Users Presents:
• On Twitter, anyone can read, write and share messages of
up to 140 characters. These messages, or Tweets, are

e
public and available to anyone interested in them.
• Twitter users subscribe to your messages by “following”
your account. Followers receive every one of your messages
in their timeline, a feed of all the accounts they have
subscribed to.
• The choices are endless including music, food/restaurants,
sports, art museums, specific celebrities, brands…you name
it. The Twitter application can also be downloaded to a cell
phone so you can send and receive Tweets 24/7. A profile
and short bio complete the registration process and then you
are ready to Tweet Out, as they say ….in other words, write
your first tweet.

How it Works – Benefits to
Business Users Presents:

e
• Build your following, reputation, and customer's trust.
Once you are signed up, start by adding the Twitter graphic
and a short message to all of your other advertising media—
website, print ads, radio ads, menus, signage, flyers, posters,
business cards, etc. “Follow us on Twitter!”
• As a business, you can use Twitter to:
• Quickly share information
• Gather market intelligence and insights
• Build relationships with people who care about
your company.
• Often, there is already a conversation about your business
happening on Twitter.

Start Advertising – Set Up
Fill out the simple form below to set up your account.
Presents:

e

Start Advertising – Widgets
and Resources
Presents:

Twitter also offers many resources to help you spread the

e
word about your Twitter account.
Let your website visitors know of your Twitter profile with a
"Follow us on Twitter" button, or embed a widget on your site
that will update with your latest Tweets. This will keep your
visitors engaged with your business by seeing the latest
news.
• Follow Buttons will promote your Twitter account and
make it easy for people to follow you directly from your
website.

Best Practices – How to
Tweet Presents:

e
• Share. Share photos and behind the scenes info about your
business. Even better, give a glimpse of developing projects and
events. Users come to Twitter to get and share the latest, so give it
to them!

• Listen. Regularly monitor the comments about your company,
brand, and products.

• Ask. Ask questions of your followers to glean valuable insights and
show that you are listening.

• Respond. Respond to compliments and feedback in real time.

• Reward. Tweet updates about special offers, discounts and time-
sensitive deals.

Promoted Accounts
GRAPEVINE CHAMBER OF scale a follower-base of
• Use Promoted Accounts to quickly COMMERCE
advocates and influencers for your brand. Whether you are gearing
Presents:
up for a big product release or looking to expand your online
presence, building a strong base of engaged Twitter followers who

e
share and amplify your messages can help your marketing take off.

• The Promoted Account is featured in search results and within the
Who To Follow section. Who To Follow is Twitter’s account
recommendation engine and identifies similar accounts and
followers to help users discover new businesses, content, and
people on Twitter. Your Promoted Account appears in this section
for users who have been identified as most likely to have interests
similar to your account.

• Promoted Account campaigns can be geo-targeted at the country
level and at the DMA level within the U.S.

• Promoted Tweets will soon be available to all users as well.

An Active Twitter Program Can…
• Increase visibility of your COMMERCE
GRAPEVINE CHAMBER OF company, brands,
products and services
Presents:

• Increase the connected people (aka followers)

e
interested in your content, products and services

• Increase number and quality of links to your
website

• Increase pre-qualified visits to your website

Sources: twitterforbusiness.com; Optify, Inc.; Lyris Marketing Guide

Presents:

Foursquare
e
Presented by: Gnames Media Group

What is Foursquare
Presents:

e
• Foursquare is a location-based networking website designed for
mobile devises, such as smartphones.

• With the Foursquare mobile application, individual users can ‘post’
their location at any type of venue including restaurants,
museums, and retail stores to their online circle of friends and
family.

• Foursquare is one of the fastest growing geolocation services
and currently has over ten million users .

How it Works- Individual Users
Presents:
• An individual user registers at the Foursquare site and

e
downloads the application to their iPhone, Blackberry or Android
device.

• Once you are registered you can search for friends that are users
and begin the process of posting your location at a venue. The
Foursquare lingo for this is to “check- in”.

• After you post several check-ins, Foursquare can start providing
personalized recommendations for places you may like to go.

• The creators of Foursquare incorporated game-like features that
allow users to earn badges for checking-in at locations and
earning a Mayor status of a location based on number of visits to
that venue.

How it Works- Benefits to Business Users
If you own a retail store, bar, day spa or coffee shop and rely on ‘foot traffic’ for
a significant part of your business, there are several ways to establish a
Presents:
presence on a geolocation site like Foursquare to start attracting more
customers.

e
The first step is to Claim Your Business on Foursquare at their website and the
registration process is fairly quick and free! Businesses that benefit the most
using Foursquare use a variety of special offers to entice new customers and
maintain contact with your best ones. Successful offers include:

 A discount with purchase (something like, ‘spend $50 and get $10 off’). This is a great
way to push your sales higher.
 Something for free (for example, ‘enjoy a free dessert if you buy an appetizer and main
course’). These are often low cost and high impact.
 Special treatment (a zoo promotion : ‘check in on foursquare for private access to the

penguin feeding’). These have no cost and create a great connection.
 Reward your best customers (the classic Special is, “free coffee on your fifth visit’). It’s
like a digital punchcard.

Analytical Data for Businesses
Presents:
For the business owner that craves customer data, the Merchant
Dashboard feature on Foursquare is for you. Once you have

e
claimed your business, you get full access to real-time data about
your customers including:
• Total daily check-ins over time
• Your most recent visitors
• Your most frequent visitors
• Gender breakdown of your customers
• What time of day people check in
• Portion of your venue’s foursquare check-ins that are
broadcast to Twitter and Facebook

The Merchant Dashboard is a very useful tool that can be used to
tailor your Specials or even your business.

Engagement is the Key
Presents:

e
• As your tech-savvy customers and prospects adopt the new
online networking habits, business owners have to include those
channels in their marketing mix.

• Foursquare is like a digital ‘word of mouth’ advertising channel
and as the number of users grows it is a good time for your
business to get on the geolocation service bandwagon.

Sources: FourSquare.com; Lyris Marketing Guide; FourSquare for Business 101

Presents:

YouTube
ePresented by: Audit Visuals

YouTube
YouTube, or the Presents:
“Business Pipeline”?
Fact: Anything and everything you're looking for can be
found on You Tube. It is the 2nd most popular search

e
engine on the Web.

We are a NOW society, with video you can tell your
story in 1 minute in what would take your website 8
pages to explain.

Corporate video production is one area of business
communications which has increased in
importance in a massive way since online video
exploded over the last year. ( The 15-30 sec. story)

YouTube
Demographics:
Presents:
YouTube claims it’s a 53% male/47% female. 55%
urban with median income of $74K. Nearly 70

e
percent are college educated, 47% are married,
median age is 33.

According to the US Consumer Demographics
report by 2015:
•The median age will be 37.4
•Hispanics are the fastest growing population
•Average peak spending age; 35-54

In January, 2011, 83.5% of the US Internet
audience, or 171 million Americans, watched online
video.

YouTube
The Drivers: Presents:
• People most likely want to watch it than read about

e
it.
• People expect more authenticity in what they view.
People are looking for the “Trust Factor”.
• Authenticity is what enables us to make much
better connections with others. (eye contact)
• If the product or service is complex, video will take
less time to explain and have more impact.
• The Media is the message. It’s all about
“Branding”.
• Real time feedback, YouTube views are counted,
and you can see what people really looking at.

YouTube
Branding: Presents:
In order to build your personal brand on YouTube, you

e
have to decide how you want to position yourself.
•Choose a channel name: Your name or company
name.
•Profile setup: Basic information used in search.
•Channel information: Setting up the account type.
•Customize your channel: Layout design.
•Channel title and tags: Naming content.
•Themes and Colors: Backgrounds, fonts, & color.
•Modules: Building the brand
•Latest video: Setting up the viewing sequence.

YouTube Links
Presents:

e

YouTube Links
Presents:

e Website

Social Media Driving Business

YouTube
The future of YouTube:
Presents:

e
More of the same means more exponential growth
of videos on the Web.
“The mobile opportunity for YouTube is bigger
than just making all the video in the world
available in your pocket.

Mobile phones are also the new video cameras.
Once it becomes truly easy to upload video from
your phone to YouTube, it could truly become
the repository of every captured moment in
people’s lives.” - Chad Hurley, co-founder

Presents:

QR Codes
e
Presented by: Audit Visuals

QR Codes
While QR codes, or Quick Response Codes, are still considered a
Presents:
novelty here in the United States, they’ve been actively used for
over a decade in Japan where they were invented. QR is a registered

e
trademark of Denso Wave, a subsidiary of Toyota.

Denso Wave has elected not to exercise their patent rights of QR
codes and that has encouraged their widespread use. More recently,
the system has become popular outside of the industry due to its
fast readability and comparatively large storage capacity. (
www.socialmediaexaminer.com)

A good general informational source is Wikipedia. (
www.wikipedia.org/wiki/QR_code)

QRCodes
Q: What are QR Codes?
A: Bar codes arePresents:
linear one-dimensional codes and can
only hold up to 20 numerical digits, whereas QR codes

e
are two-dimensional (2D) matrix barcodes that can
hold thousands of alphanumeric characters of
information. Their ability to hold more information
and their ease of use makes them practical for small
businesses.

When you scan or read a QR code with your iPhone,
iPad, Android or other camera-enabled Smartphone,
you can link to digital content on the web; activate a
number of phone functions including email, IM and
SMS; and connect the mobile device to a web
browser.

QRCodes
Q: How do I create a QR Code:
Presents:
A: It’s a simple process of entering the appropriate
data into the QR code generator. (I use

e
www.qrstuff.com)

You can create your own free code on the web by
searching “QR Code”. Once you have found a site you
like you will be asked to enter data to create your code.
The data can range from your website, YouTube
channel, to detailed information regarding your
product, service, or location.

Once you have created you QR Code you can print it as
a jpeg, or hard copy. Some uses for the code: The back
(or front and back) of your business card, your
brochures and other marketing materials, restaurant
menus, return policy, the sides of trucks and trailers,

QRCodes
Q: How do I obtain a scanner?
Presents:
A: Most QR Code scanners are free and can be obtained
using your smart phone or “Epad” and load the app. The

e
iPad has over 16 different apps for scanning. They all
operate about the same.

Q: What is the benefit of using a QR Code?
A: The marketing potential of QR codes lies in the fact
that they are open source, free to generate and have a
hyperlinking capability. You can generate and print your
own QR codes for free, for others to scan, by visiting one
of several sites that generate QR codes. QR codes can
connect a person equipped with a camera phone and
the right reader software to not just text or contact
information, but also to email, IM, SMS, a web site, or a
wireless phone number.

QRCodes
Q: What does the QR Code do?
Presents:
A: You can use them on billboards, in-store displays,
business cards, event ticketing and tracking, trade-

eshow and conference management, print ads, contests,
direct marketing campaigns, coupons, restaurant
menus, sides of trucks, point-of-sale receipts, product
tags and packaging, and more and more.

Q: What will it accomplish?
A: At the very moment when prospects are exposed to
your message, product, or service they can scan the QR
code and get connected to your offer, call to action,
information, or web site.

QRCodes
Q: What is the future of QR Codes and Tags?
Presents:
A: “The next generation of barcodes will hold even more
information – so much that an Internet connection will

e
not even be necessary. The content will be effectively
embedded in the code. Imagine scanning a digital code
to manifest physical reality?”, according to Jeff Korhan, a
professional speaker, consultant, columnist on new
media and small business marketing. (
www.socialmediaexaminer.com)

Presents:

Google+
e
Presented by: WordPlay, Inc.

Google+: The Stats
• Launched June 2011; open to public Nov 2011
Presents:
• Fastest growing social media network
• Approximately 67 million users

e
• Estimated 400 million users by end of 2012
• Ranked #8 in top 10 social media networks (Nielsen)
• Seen as rival primarily to Facebook
• Top Google+ brand pages:
1. Android: 235,742 followers (free app available)
2. Mashable: 131,208 followers
3. Google Chrome: 127,611 followers
4. Google+: 113,355 followers
5. Coldplay: 106,791 followers
6. H&M: 99,116 followers
7. New York Times: 93,397 followers
8. Marvel: 93,384 followers

Presents:

e

www.google.com/+/business

Presents:

#1
e

#2

Google+: The Basics
• Must have Gmail account
• Personal email or generic to be used my multiple people:
Presents:
Companymarketingteam@gmail.com
• Must have personal profile before a Google+ business profile can

e
be created
• Follow prompts to set your business page
• Customize the business page with information, images, videos
• Find people/businesses to follow and invite people to join Google+
• Don’t have to be “friends” with someone to follow them
• Page must be updated regularly (min 3 times per week)
• React and respond to followers – must be TWO WAY interaction

#1
Presents:

e

#2 GRAPEVINE CHAMBER OF COMMERCE
Presents:

e

Google+: Features
• Circles
• Way to organize people in your network: friends, family, customers
• No limit to how many circles can be created
• You can add people Presents:
to more than one circle
• Share content with different groups of people in a more secure,

e
private way
• Google+ Business message can be shared with one or multiple
circles
• Do NOT have to be “friends” with someone to add to circle

• Hangouts
• Lets companies communicate with circles through video conference

• +1
• Similar to Facebook “Like” button, allows people to recommend your
products or services, and share with their contacts.

• Enhanced Search
• Search for people with same occupation, hobbies, geography, etc.

Google+: Using it for Business
Presents:
• Marketing: Send specific offers to specific customers
• Education: Customize content for specific audiences

e
• Build Relationships: Companies can follow and comment on
any fans status messages
• Cross-promotion: Draw people to your Google+ page by using
the icon and/or +1 button on website, blog, marketing materials
• Improve SEO ranking
• Targeted advertising
• Opportunity to be a leader

Presents:

Thank You
e
From the Grapevine Chamber of Commerce

Presents:

Q & A Session
e

Facebook.com/GrapevineChamber
Presents:

e
Twitter.com/GrapevineCoC

1/20/12 Social Media Seminar

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie 1/20/12 Social Media Seminar

Ähnlich wie 1/20/12 Social Media Seminar (20)

Mehr von Grapevine Chamber of Commerce

Mehr von Grapevine Chamber of Commerce (12)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

1/20/12 Social Media Seminar