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Sherlock Holmes Guide to Social Media

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Gordon Dymowski
Gordon Dymowski

Presentation given on 09/12 at the Chicago COUNTS conference focusing on social media and non-profit engagement

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The Sherlock Holmes Guide to Social Media Gordon Dymowski Chicago COUNTS September 12, 2010
[object Object],[object Object],[object Object],[object Object],Hopefully, after this presentation you should….
[object Object],[object Object],[object Object],[object Object],Why Sherlock Holmes?
About Gordon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ You see, but you do not observe….” ,[object Object],[object Object],[object Object],[object Object]
“ Come, Watson, come! The game is afoot!” Preliminary Thoughts Re: Online Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ All information is useful to the detective” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ A Web With A Thousand Radiations…” Online Listening & Monitoring Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ What one man can invent another can discover” Using RSS Feeds to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gmail monitoring widget Social Media Monitoring/Engagement Widgets Podcast RSS Feed (with built in player) RSS Feed
“ You know my methods. Apply them.” Social Media By Channel
[object Object],[object Object],[object Object],[object Object],[object Object],“ I had no idea that such individuals exist outside of stories” Finding Your Watson Online
“ I am lost without my blogger…” Engaging Bloggers ,[object Object],[object Object],[object Object],[object Object],Above quote from BBC’s “Sherlock: A Study in Pink” (2010)
“ Nothing clears up a case so much as stating it to another person” Blogging Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"These are much deeper waters than I had thought." Using Twitter Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
“ Let us hear the suspicions. I will look after the proofs” A Few Brief Notes About Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
These are much deeper waters than I had thought More About Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The world is full of obvious things which nobody by any chance ever observes Other Online Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Measurement “ It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts”
“ I am glad of all details…whether they seem to you to be relevant or not” Measurement – Knowing Your Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Data! Data! Data!...I can't make bricks without clay” Starting Points For Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ It is a capital mistake to theorize before you have all the evidence. It biases the judgment” More Starting Points for Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It is of the highest importance in the art of detection to be able to recognize, out of a number of facts, which are incidental and which vital Finding & Tracking Social Media Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Any truth is better than indefinite doubt. “ For some great Social Media Blogs…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Resources About Sherlock Holmes ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Questions & Comments
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sherlock Holmes Guide to Social Media

  • 1. The Sherlock Holmes Guide to Social Media Gordon Dymowski Chicago COUNTS September 12, 2010
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  • 10. Gmail monitoring widget Social Media Monitoring/Engagement Widgets Podcast RSS Feed (with built in player) RSS Feed
  • 11. “ You know my methods. Apply them.” Social Media By Channel
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  • 20. Social Media Measurement “ It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts”
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  • 28. Questions & Comments
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