Globig monitored international trends, analyzed global data, compiled reports from experts in many fields throughout the world, to prepare what are hopefully some helpful predictions and recommendations for 2016 to jumpstart your business.

2. Globig Predic-on: Data breaches will con0nue
to make headlines in 2016 and bring closer
scru0ny to how companies handle data
security and how governments respond.
• More data breaches should be expected
• Companies are seeking more informa0on from
consumers and hackers have access to more data
• Government regula0ons are quickly changing
across the globe
• Governments are seDng 0meframes for breach
disclosure and fining companies for non-­‐disclosure
• Fines and customer make-­‐goods will be more costly
to companies in 2016
Globig Recommenda-on: Review your data
security measures for best prac0ces and
compliance; be prepared and plan for an
eventual breach.

3.
Globig Predic-on: The conflict between
individual data privacy and governments’ needs
for ensuring safety of ci0zens through
surveillance will grow in 2016.
• Many countries are concerned about data privacy
and safe data transfers between countries
• At the same 0me, governments are increasing
their surveillance of individuals in social media,
email, and phone calls
• Encryp0on debates will con0nue, proponents may
lose to government pressures
• The EU plans on replacing Safe Harbor framework
in early 2016
• Data Protec0on Authori0es seeking stronger
regula0ons, fines for non-­‐compliance
• More US and EU companies seDng up servers in
EU countries to be compliant
Globig Recommenda-on: Ensure that your
data privacy policies and prac0ces are in
compliance immediately, be prepared to update
prac0ces in early 2016

4. Globig Predic-on: Even tradi0onally safe ci0es
are being threatened by extremism and fear and
unrest will con0nue to grow through 2016.
• Safety has become more important to ci0zens
around the world
• Sensi0vity when doing business across borders and
awareness of fear and how it impacts different
cultures becoming more important in global
interac0ons
• Comfort brands, brands that make people feel safe
and familiar, shared ideology messaging will
resonate
• Companies seDng emergency plans for their
business travelers and internal communica0on
strategies in place
Globig Recommenda-on: Understand the
perceived level of threat in your global markets
and how those cultures respond. Prepare your
own company’s emergency response and
communica0ons strategies

5.
Globig Predic-on: In 2016, there will s0ll be a
lot of money available to startups, especially
for early stage and growth stage companies.
Funding will slow down if economies spuWer.
• More scru0ny will be placed on valua0ons
• Experts believe 2016 will be the biggest year of
exits, funding and unicorn valua0ons yet
• Many unicorns will turn into donkeys based on
their Life0me Value of Customer/ Cost of
Acquiring Customer = >3
• There will be more compe00on for funds across
borders
• Increased interest in interna0onal startups
• Greater awareness exists for global funding
ac0vity and the companies being funded
• There is easy access to data evalua0ng global
startups and their trac0on (MaWermark, The
Funded, Angel List)
Globig Recommenda-on: Expand your
compe00ve set to include global companies,
seek funding early in 2016 beyond your
borders and expect valua0ons to be lower

6. Globig Predic-on: Globaliza0on of startup
ideology and develop processes con0nue to
expand in 2016, as companies use the same
startup ‘language’, plaaorm tools, and
approaches in startup communi0es all over the
world.
• More top 0er accelerators such as 500 Startups, Y
Combinator, Techstars, and Founder Ins0tute are
going interna0onal with their templated
approaches to growing companies
• We see a trend where startups are aWending
mul0ple accelerators to get addi0onal mentoring,
media, and investor aWen0on to stand out
• More companies are applying and joining global
accelerators outside of their home area
Globig Recommenda-on: Realize that you are
compe0ng on a global plaaorm, not just within
your local market. Conduct your business as a
global compe0tor instead of a local one.

7. Globig Predic-on: The global tech scene,
startup infrastructure, and compe00on for
great ideas con0nues to rapidly grow in ci0es
throughout the world in 2016.
• There is an increased awareness of stand-­‐out
ideas
• Standout ideas are being copied in other global
markets, market share is being grabbed before
original company enters global markets
• It’s not uncommon to see mul0ple companies
compe0ng in the same space within one
accelerator or investor poraolio to baWle out
who will win the space
Globig Recommenda-on: Be aware that your
great idea may be taken and copied in other
countries, hindering your chances to enter
those markets later. Consider taking your
products global sooner rather than later to
own global markets, not just the home market

8. Globig Predic-on: There will be increasing
pressure (and opportuni0es) to quickly expand
into global markets in 2016.
• A company’s global business is becoming more
important to overall market share and directly
impacts its long-­‐term viability
• More and more companies are ‘born global’,
especially in the EU and Asia
• US companies have been slower to expand their
global footprint due to the larger home market and
lack of interna0onal experience
• Investors are expec0ng quicker global expansion to
hold off interna0onal compe00on
• Time before expanding into interna0onal markets is
contrac0ng for companies
Globig Recommenda-on: Note that if you
have a good idea at home, it may become
someone else’s good idea abroad. Prepare
from the start to go global; make it part of your
strategy

9. Globig Predic-on: Talent is being searched for
across borders, crea0ng a highly compe00ve
job market in 2016.
• Developers and scien0sts will con0nue to lead as
desirable recruits
• Governments are crea0ng special startup visas to
make impor0ng talent easier
• Even governments themselves are inves0ng into
companies from other countries, especially China
• Companies are expanding their interna0onal
talent development strategies and seeking HR
professionals with interna0onal experience
• Outsourcing to interna0onal tech hubs such as
India, Pakistan, Russia, Bangladesh and others for
affordable development and skilled global
contract labor pools con0nues to grow
• Costs of outsourcing is increasing rapidly and
savings from outsourcing are star0ng to diminish
Globig Recommenda-on: Be crea0ve and
flexible in where you look for skilled workers
and take advantage of government programs
designed to support the startup community. Be
aware that your team will be recruited globally.

10. Globig Predic-on: There is a significant
movement from governments to provide open
access to their data to foster trade and
development, more desirable data will become
available in 2016.
• Over 159 na0ons have pledged to support open
data ini0a0ves; more will follow in 2016
• Government, census, trade, and transporta0on
data ini0a0ves are developing between na0ons
• Higher quality open data becoming available for
free and in APIs
• More developers using open data to make
interes0ng and helpful applica0ons
Globig Recommenda-on: Take advantage of
open data resources for applica0on
development and to use for evalua0ng and
conduc0ng global business.

11. Globig Predic-on: Marke0ng is changing.
Having a global perspec0ve, being digitally
savvy, and honing skills in reaching global
customers will be more important than ever in
2016
• There is a growing need for interna0onal sites,
interna0onal SEO, language localiza0on and
interna0onal content
• Mobile is growing rapidly and data plans are
becoming more affordable. It’s the primary way to
access the internet today for many Asian
countries.
• Digital search assistants for smartphones grow;
usage will require new mobile search marke0ng
strategies-­‐ Siri, Google Now, Cortana, Facebook
M
• Growth in instant stories, the use of social media
for short story telling along with blogs using
TwiWer Moments, SnapChat Stories, Facebook
Instant Ar0cles
Globig Recommenda-on: Make sure your
marke0ng skills, strategies, and tac0cs are
op0mized for global, mobile, and new
Social capabili0es

12. Globig Predic-on: Though vola0le, emerging
markets will become more aWrac0ve to many
companies in 2016.
• Emerging markets are rapidly expanding their
startup and technology infrastructure
• EU investment into emerging markets may
temporarily slow in 2016 in order to invest
into immigrant integra0on
• Global investors are paying aWen0on and
cau0ously interested in the high stakes and
returns from inves0ng into emerging markets
• Regula0ons will con0nue to change in 2016,
so doing business in emerging markets
remains difficult and risky, but highly
rewarding
Globig Recommenda-on: Take a look at
emerging markets and determine if they are
right for your business, either as a place to
take your startup efforts or as addi0onal
markets for your product or service. 2016
might be the perfect opportunity to expand.

13. Globig Predic-on: Aging popula0ons and
immigra0on will put increasing pressure on
governments responsible for providing
resources and support in 2016
• Aging popula0ons pose significant costs for
governments in developed na0ons such as those in
the EU and Singapore, especially for elderly health
care services
• Mass refugee migra0on, such as currently being
seen in the EU, will put pressure on infrastructure
and require significant investment
• Ci0zens of countries with aging popula0ons show
moun0ng concern for how the country collec0vely
and people individually will manage caring for
elderly and prepare for their own needs in aging
Globig Recommenda-on: Companies servicing
governments for managing data, infrastructure,
training, housing, health, security, and other
businesses related to the integra0on of
immigrant popula0ons and the management of
elderly popula0ons will see aWrac0ve
opportuni0es in 2016.

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