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Are You Ready For
International Expansion?




       Global Markets Business Coaching
Delivering
                     Global Business
                   Opportunities........

Global Markets Business Coaching
we enable business
          owners to succeed in
          entering new markets

Global Markets Business Coaching
by coaching entrepreneurs,
         business owners and
       innovators on how to do
     business in emerging markets

Global Markets Business Coaching
this presentation is for those
    who are concerned about their
            time and money

Global Markets Business Coaching
We Have a Problem


           • Overall, about 90% of new
                market entrants fail
           • This represents a waste of
                time, money and talent and
                missed opportunity

Global Markets Business Coaching
2 Main Reasons for Failure

         • Lack of Rigorous Market Entry
               Planning and
         • A lack of a thorough business
               plan, resulting in a cash-flow
               problem, usually the result of an
               unforeseen cash requirement.

Global Markets Business Coaching
What is Your Definition of Success
             in Business?
         •    Work for oneself?

         •    Expand into emerging markets?

         •    Secure market share, profitability &
              securitizing one’s future?

         •    Other personal goals or visions?

         •    The Global Markets Coaching Program
              can help you through these various stages
              of your business expansion.
Global Markets Business Coaching
We Begin with a thorough
           Business Diagnostic Assessment
        • Your Emerging Market Endeavor
           • Are you prepared for International Expansion?
               • Balanced Business Plan and Model
               • Your Purpose & Goals
           • Required Strategy
               • Time Targets, Ambition Aims & Valuations
        • S.W.O.T. Analysis
           • External Analysis    • Internal Analysis
               • Market Analysis      • Operational Analysis
               • Opportunity Spotting • Performance Maps
        • Market Entry Strategy           • Marketing & Sales
                                          • Products & Services
        • Cultural Strategy
                                          • Your Team
        • Exit Strategy
                                          • Systems & Processes
                                                                  9
Global Markets Business Coaching          • Capital Requirement
Your Emerging Market Endeavor




          Global Markets Business 10
                                  Coaching
Are You Ready for International
                         Expansion?
          Establishing your business in a new emerging market
          can be both risky and rewarding. To determine whether
          you’re ready, work through these simple questions:

          •   Why Expand?
          •   Where to?
          •   What are you selling or offering?
          •   How will it work?
          •   Who do you need to involve?
          •   When will you be ready?


                                                      11
Global Markets Business Coaching
Business Modeling Assessment

                                     Cash               Your Business’
         Balancing the 3 C’s
                                                           Fulcrum




                          Capacity          Customers




                                                           12
Global Markets Business Coaching
Business Modeling Assessment
            Time Targets, Ambition Aims & Valuations




Global Markets Business Coaching
Key Findings
                       Business Model Analysis

          • Determine Readiness for International
              Expansion


          • Balance the Business Plan and Model per the
              focus market


          • Required Strategy: Balance Time Targets,
              Ambition Aims & Required Valuation


                                                    14
Global Markets Business Coaching
Analysis of Emerging Market




          Global Markets Business 15
                                  Coaching
S.W.O.T. Analysis

            • Strengths & Weaknesses - internal to the
                business
            • Opportunities & Threats - external to the
                business
                 •   Capitalize on Each Strength
                 •   Improve Each Weakness
                 •   Exploit Every Opportunity
                 •   Mitigate for Each Threat




                                                   16
Global Markets Business Coaching
Assessing the External Environment

              Industry &                              Competition
              Regulation




              Opportunity                             Business
               Spotting                              Environment

                                   Emerging Market
                                   Market Research

                                                          17
Global Markets Business Coaching
External - Opportunities or Threats
                               Opportunity Spotting
                                                      Competition       Near
                                                                      the edge
                                                                     represents
                                                                     an
                                                                     opportunity
                                                                      or strength


                      Regulation                                    Emerging Market
                                                                    Market Research

      Closer to the
      middle
      represents a
      weakness or
      threat

                            Business Environment      Industry




                                                                              18
Global Markets Business Coaching
Key Findings - S.W.O.T. Analysis

          • Key Strengths / Opportunities




          • Key Issues (Opportunities for Improvement)




                                                19
Global Markets Business Coaching
Analysis of Internal Environment




           Global Markets Business 20
                                   Coaching
Assessing Current Business/Plan




                                        21
Global Markets Business Coaching
Assessing Current Business/Plan




                                        21
Global Markets Business Coaching
Assessing Current Business/Plan




                     Capital Requirement

                                           21
Global Markets Business Coaching
Assessing Current Business/Plan




                      Systems & Processes


                     Capital Requirement

                                            21
Global Markets Business Coaching
Assessing Current Business/Plan




                       Products & Services

                      Systems & Processes


                     Capital Requirement

                                             21
Global Markets Business Coaching
Assessing Current Business/Plan




                         Marketing & Sales


                       Products & Services

                      Systems & Processes


                     Capital Requirement

                                             21
Global Markets Business Coaching
Assessing Current Business/Plan




                            Team/People

                         Marketing & Sales


                       Products & Services

                      Systems & Processes


                     Capital Requirement

                                             21
Global Markets Business Coaching
Assessing Current Business/Plan
                                             Balanced
                                             Business




                            Team/People

                         Marketing & Sales


                       Products & Services

                      Systems & Processes


                     Capital Requirement

                                                        21
Global Markets Business Coaching
Assessing Current Business/Plan
                                              Balanced
                                              Business




                                Business
                             Valuation/Exit

                            Team/People

                         Marketing & Sales


                       Products & Services

                      Systems & Processes


                     Capital Requirement

                                                         21
Global Markets Business Coaching
Business Modeling Analysis
                                    Cash




           Business Valuation                 Customers




                                   Capacity




                                                          22
Global Markets Business Coaching
Operational Analysis

                                                  Products And
                               Finance            Services




                 Systems and
                   Processes                             Marketing And Sales




                                         People




                                                                        23
Global Markets Business Coaching
Performance Map - Products/Services

                             Customer Security   Customer Life Cycle




               Core differentiators
                                                              Reporting




                         Production and          Product Profit Margin
                         Inventory




                                                                          24
Global Markets Business Coaching
Performance Map - Marketing/Sales
                              Increasing Sales
                                                  Lead Generation




             Sales Strategy                                   Customer Acquisition




                Promotion and
                                                 Customer Retention
                Advertising




                                                                           25
Global Markets Business Coaching
Performance Map - People/Team
                            Recruitment
                                               Employment
                                               Documentation




               Leadership                               Performance Management




                            A Winning Team   Training and
                                             Development




                                                                     26
Global Markets Business Coaching
Performance Map - Systems/
                           Processes
                          Internal Control Systems
                                                       Level of Systemization




               Customer
               Service                                           Policies & Procedures Manual




                               IT Control            Delivery Mastery




                                                                                27
Global Markets Business Coaching
Performance Map
                              Financial Management
                           Management
                           Reporting            Tax Mitigation




           Profitability                                     Cash Flow




                               Business Value   Funding




                                                                     28
Global Markets Business Coaching
Market Entry Strategy




          Global Markets Business 29
                                  Coaching
Market Entry Steps

          • Detailed Market Research and Analysis

          • Preparing for Market Penetration

          • Marketing Plan and Timelines




                                                30
Global Markets Business Coaching
Cultural Strategy




          Global Markets Business 31
                                  Coaching
Cultural Engagement

          • Understand the Cultural Context

          • Match Product/Service Offering with
              Consumer Taste/Expectation


          • Practice Patience, Persistence and Sensitivity




                                                   32
Global Markets Business Coaching
Exit Strategy




          Global Markets Business 33
                                  Coaching
Exiting
          • Begin with the End in Mind

          • Plot your Ambition Aim with Your Time
              Target, in balance with your Funding


          • When/How to Harvest Rewards




                                                     34
Global Markets Business Coaching
Thank you for your interest
             enquiries@globalmarketscoach.com
                    www.globalmarketscoach.com




                                                 35
Global Markets Business Coaching

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Global Business Coach - Are you Ready for International Expansion?

  • 1. Are You Ready For International Expansion? Global Markets Business Coaching
  • 2. Delivering Global Business Opportunities........ Global Markets Business Coaching
  • 3. we enable business owners to succeed in entering new markets Global Markets Business Coaching
  • 4. by coaching entrepreneurs, business owners and innovators on how to do business in emerging markets Global Markets Business Coaching
  • 5. this presentation is for those who are concerned about their time and money Global Markets Business Coaching
  • 6. We Have a Problem • Overall, about 90% of new market entrants fail • This represents a waste of time, money and talent and missed opportunity Global Markets Business Coaching
  • 7. 2 Main Reasons for Failure • Lack of Rigorous Market Entry Planning and • A lack of a thorough business plan, resulting in a cash-flow problem, usually the result of an unforeseen cash requirement. Global Markets Business Coaching
  • 8. What is Your Definition of Success in Business? • Work for oneself? • Expand into emerging markets? • Secure market share, profitability & securitizing one’s future? • Other personal goals or visions? • The Global Markets Coaching Program can help you through these various stages of your business expansion. Global Markets Business Coaching
  • 9. We Begin with a thorough Business Diagnostic Assessment • Your Emerging Market Endeavor • Are you prepared for International Expansion? • Balanced Business Plan and Model • Your Purpose & Goals • Required Strategy • Time Targets, Ambition Aims & Valuations • S.W.O.T. Analysis • External Analysis • Internal Analysis • Market Analysis • Operational Analysis • Opportunity Spotting • Performance Maps • Market Entry Strategy • Marketing & Sales • Products & Services • Cultural Strategy • Your Team • Exit Strategy • Systems & Processes 9 Global Markets Business Coaching • Capital Requirement
  • 10. Your Emerging Market Endeavor Global Markets Business 10 Coaching
  • 11. Are You Ready for International Expansion? Establishing your business in a new emerging market can be both risky and rewarding. To determine whether you’re ready, work through these simple questions: • Why Expand? • Where to? • What are you selling or offering? • How will it work? • Who do you need to involve? • When will you be ready? 11 Global Markets Business Coaching
  • 12. Business Modeling Assessment Cash Your Business’ Balancing the 3 C’s Fulcrum Capacity Customers 12 Global Markets Business Coaching
  • 13. Business Modeling Assessment Time Targets, Ambition Aims & Valuations Global Markets Business Coaching
  • 14. Key Findings Business Model Analysis • Determine Readiness for International Expansion • Balance the Business Plan and Model per the focus market • Required Strategy: Balance Time Targets, Ambition Aims & Required Valuation 14 Global Markets Business Coaching
  • 15. Analysis of Emerging Market Global Markets Business 15 Coaching
  • 16. S.W.O.T. Analysis • Strengths & Weaknesses - internal to the business • Opportunities & Threats - external to the business • Capitalize on Each Strength • Improve Each Weakness • Exploit Every Opportunity • Mitigate for Each Threat 16 Global Markets Business Coaching
  • 17. Assessing the External Environment Industry & Competition Regulation Opportunity Business Spotting Environment Emerging Market Market Research 17 Global Markets Business Coaching
  • 18. External - Opportunities or Threats Opportunity Spotting Competition Near the edge represents an opportunity or strength Regulation Emerging Market Market Research Closer to the middle represents a weakness or threat Business Environment Industry 18 Global Markets Business Coaching
  • 19. Key Findings - S.W.O.T. Analysis • Key Strengths / Opportunities • Key Issues (Opportunities for Improvement) 19 Global Markets Business Coaching
  • 20. Analysis of Internal Environment Global Markets Business 20 Coaching
  • 21. Assessing Current Business/Plan 21 Global Markets Business Coaching
  • 22. Assessing Current Business/Plan 21 Global Markets Business Coaching
  • 23. Assessing Current Business/Plan Capital Requirement 21 Global Markets Business Coaching
  • 24. Assessing Current Business/Plan Systems & Processes Capital Requirement 21 Global Markets Business Coaching
  • 25. Assessing Current Business/Plan Products & Services Systems & Processes Capital Requirement 21 Global Markets Business Coaching
  • 26. Assessing Current Business/Plan Marketing & Sales Products & Services Systems & Processes Capital Requirement 21 Global Markets Business Coaching
  • 27. Assessing Current Business/Plan Team/People Marketing & Sales Products & Services Systems & Processes Capital Requirement 21 Global Markets Business Coaching
  • 28. Assessing Current Business/Plan Balanced Business Team/People Marketing & Sales Products & Services Systems & Processes Capital Requirement 21 Global Markets Business Coaching
  • 29. Assessing Current Business/Plan Balanced Business Business Valuation/Exit Team/People Marketing & Sales Products & Services Systems & Processes Capital Requirement 21 Global Markets Business Coaching
  • 30. Business Modeling Analysis Cash Business Valuation Customers Capacity 22 Global Markets Business Coaching
  • 31. Operational Analysis Products And Finance Services Systems and Processes Marketing And Sales People 23 Global Markets Business Coaching
  • 32. Performance Map - Products/Services Customer Security Customer Life Cycle Core differentiators Reporting Production and Product Profit Margin Inventory 24 Global Markets Business Coaching
  • 33. Performance Map - Marketing/Sales Increasing Sales Lead Generation Sales Strategy Customer Acquisition Promotion and Customer Retention Advertising 25 Global Markets Business Coaching
  • 34. Performance Map - People/Team Recruitment Employment Documentation Leadership Performance Management A Winning Team Training and Development 26 Global Markets Business Coaching
  • 35. Performance Map - Systems/ Processes Internal Control Systems Level of Systemization Customer Service Policies & Procedures Manual IT Control Delivery Mastery 27 Global Markets Business Coaching
  • 36. Performance Map Financial Management Management Reporting Tax Mitigation Profitability Cash Flow Business Value Funding 28 Global Markets Business Coaching
  • 37. Market Entry Strategy Global Markets Business 29 Coaching
  • 38. Market Entry Steps • Detailed Market Research and Analysis • Preparing for Market Penetration • Marketing Plan and Timelines 30 Global Markets Business Coaching
  • 39. Cultural Strategy Global Markets Business 31 Coaching
  • 40. Cultural Engagement • Understand the Cultural Context • Match Product/Service Offering with Consumer Taste/Expectation • Practice Patience, Persistence and Sensitivity 32 Global Markets Business Coaching
  • 41. Exit Strategy Global Markets Business 33 Coaching
  • 42. Exiting • Begin with the End in Mind • Plot your Ambition Aim with Your Time Target, in balance with your Funding • When/How to Harvest Rewards 34 Global Markets Business Coaching
  • 43. Thank you for your interest enquiries@globalmarketscoach.com www.globalmarketscoach.com 35 Global Markets Business Coaching

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