How to run social media campaigns on Facebook by Simplify360 http://www.simplify360.com

1. How To Run
Social Media Campaigns
On Facebook? Created by Simplify360

2. What are Social Media
Campaigns?
Any initiatives taken by a business which help spread the
word about its business on social networking sites are
known as Social Media Campaigns.
Image Source : From the respective brand page.

3. Do They Really Help?
Social Media campaigns are the most popular and
effective method on the Internet to reach out to your
It helps you :
target audience. 1. Create awareness about your business.
2. Gain feedback from people about your
products/services.
3. Drive traffic to your websites and generate
leads for your business.
4. Build a long and lasting online community
which can support your business.
5. More importantly, it helps you create and build
your Brand and Reputation.

4. Anatomy of
Social Media Campaigns
Social Media Campaigns start by
focusing on your target audience and
building a content strategy around
them.
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5. Finally give a good ending for
the campaign by listing out
Have different incentives to achieved targets and thank
encourage participation. your audience. Measure
Incentives do not have to be Success
monetary, instead, they can be
Recognize and focus on social recognition.
particular issues which
you think your TG will
respond to. Campaign
Initiative
Campaign
Engage Execution
Execute campaign sand keep
building enthusiasm by posting
Strategy updates and engaging with the
audience
Build a Strategy around the issue to
present it creatively. The strategy
should have clear and easy to
Target understand goals.
Understand your Target
Audience Audience and their
sentiment
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6. Platforms For Running Social
Media Campaigns.
Almost all social networking sites can be leveraged to run your social
media campaigns. The most important thing to remember is that the
social networking channels you are targeting should have your TG
audience present on them.
Facebook Twitter YouTube
Slideshare & other Blogging Platforms &
LinkedIn content sharing sites. Specific Forums
[Note : Any platform which has User Generated Content can be leveraged for social
media campaign strategies.]

7. WHY
• More than 800 million active users.
• Every user has, on average, 130 friends.
• 50% of the active users login at least once a day.
Facebook?
Image Source : Facebook.com

8. • An average user spends almost 700 minutes per
WHY
month on Facebook.
• Most websites have social logins and allow users
to login using their FB identity
Facebook? • Facebook provides a stable platform for
businesses.
Image Source : Facebook.com

9. Facebook
Ecosystem
Basics of Facebook
Marketing Strategy BUILD
Make your presence felt on
Facebook using FB Pages.
AMPLIFY ENGAGE
Use interactions to build your Use FB tools and Apps to engage
image and reach out to more and people and spread the word
more users . about your brand

10. Facebook
For Business
Facebook Pages: Use Pages to breathe life into your brand.
Timeline: Share your story with your followers.
Integrate Website : Integrate your existing website with your FB page
Apps : Use applications to further engage fans and increase follower base.
Facebook Ads: Reach out to your target groups
Sponsored Stories: Use your follower base to increase ad click through rates

11. How Will it Help
Brands?
Image Source : From the respective brand page.

12. Business Networking
Make your Facebook page an identity
for your business.
Image Source : From the respective brand page.

13. Market Research
Tap into conversations to know how
people feel about your brand
Image Source : From the respective brand page.

14. Customer Services
Use your page for grievance redressal
and reaching out to customers
Image Source : From the respective brand page.

15. Ads & Product Promotions
Use FB Pages/Ads to market your
products
Image Source : From the respective brand page.

16. Insights
Get quantitative analyses of your
engagement/interaction with users
Image Source : From the respective brand page.

17. Getting Started

18. Build A Strategy That
Is Social By Design
Tap into fundamental social activities of people like
sharing photos, stories, experiences etc
Image Source : From the respective brand page.

19. Know Your Key
Audience
Design your campaign such that makes sense to your
target audience and can connect with them.
Image Source : From the respective brand page.

20. Identify Deliverables For Every
Stage Of The Campaign Phase
Have clear goals on what you want to achieve from your
fan base with every action.
Image Source : From the respective brand page.

21. Focus On High Level Messaging And
Campaign Structure
Have a crystal clear message which communicates your
brand or campaign.
Image Source : From the respective brand page.

22. Integrate Offline Campaigns With
Facebook Campaigns
Try to connect the offline experiences through Facebook
integration to the campaign.
Image Source : From the respective brand page.

23. Facebook

24. Cause Based Focus on rich media, content,
social links to generate a social
message about an idea.
Campaigns
Image Source : From the respective brand page.

25. Contest Based Choose a simple context around
which you can design a contest
and run it in ritual manner on
Campaigns your Facebook Page.
Image Source : From the respective brand page.

26. Loyalty Based Focus on identifying loyal
customers and fans and reward
them.
Campaigns
Image Source : From the respective brand page.

27. Sweepstakes & Design the perfect giveaways for
your fans so that they will want
to talk about it.
Giveaways
Image Source : From the respective brand page.

28. Create content that
Viral Content resonates with people’s
imagination and
Campaigns sentiments.
Image Source : From the respective brand page.

29. Develop applications which have a
Social Apps deep integration with the Facebook
social graph.
Image Source : From the respective brand page.

30. Leverage Facebook games to
Social Games engage and advertise your brand.
Image Source : From the respective brand page.

31. Create a campaign that
Crowd-sourced connects with a niche
crowd and involve them in
Ideation the process.
Campaigns
Image Source : napkinlabs.com

32. Facebook

33. Brand Reach One way of measuring your campaign’s
success is to measure your brand reach
and exposure. Your campaign’s success is
determined by how many people are
& Exposure talking about the campaign and the brand.
Image Source : napkinlabs.com

34. The number of visits to the Facebook
Traffic to Your campaign landing page shows the
popularity of the campaign and its
Fan Page reach.
Image Source : napkinlabs.com

35. Website Web traffic is another important
parameter to check the success of your
Traffic From Facebook campaign.
Facebook

36. Engagement Comments and Likes per campaign
post are another great way to measure
the success of your content.
On the Page

37. Audience Above all, it is always important to
identify that the people talking
about the brand are your correct TG.
Demographics

38. Summary

39. Social Media campaigns are engaging and a lot of fun to run, but
before initiating a campaign, make sure you have worked out all
elements of the campaign:
ü Building a strategy that is social by design
ü Defining key audience
ü Identifying deliverables for every stage of the campaign cycle
ü Focusing on high level messaging and campaign structure
ü Integrating offline campaigns with Facebook campaigns.
Finally, do not forget to measure your returns. This will define your
success.
Created by Simplify360

40. Social Media Management
SaaS Infrastructure
Simplify360 enables organizations to effectively implement social media concepts in to
core business functions. Powered by Simplify360 AnalyticsTM, we extend a sophisticated
and user-friendly environment to realize value via actionable intelligence.
For more information visit : www.simplify360.com