A teaser for a mobileYouth Briefing on Auto Find the downloadable version in http://mobileYouth.org To find out more about this research briefing on youth retail marketing, go here: http://www.youthresearchstore.com/products/briefing-how-can-auto-reach-the-youth-market-through-customer-service

1. What is a car to youth?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

2. It was never just a mode of transportation
MOBILEYOUTH ®
youth marketing mobile culture since 2001

3. It’s no longer a vehicle for freedom
MOBILEYOUTH ®
youth marketing mobile culture since 2001

4. It’s no longer a status symbol
MOBILEYOUTH ®
youth marketing mobile culture since 2001

5. No matter how extreme your marketing
MOBILEYOUTH ®
youth marketing mobile culture since 2001

6. it can’t be those things anymore
MOBILEYOUTH ®
youth marketing mobile culture since 2001

7. Painting a car “techno pink”
doesn’t make it a youth car
MOBILEYOUTH ®
youth marketing mobile culture since 2001

8. Throwing a car out of a plane
doesn’t make it a symbol of freedom
MOBILEYOUTH ®
youth marketing mobile culture since 2001

9. Making cars out of Lego
doesn’t make you relevant
MOBILEYOUTH ®
youth marketing mobile culture since 2001

10. This is not a question of stunts
MOBILEYOUTH ®
youth marketing mobile culture since 2001

11. This is a question of service
MOBILEYOUTH ®
youth marketing mobile culture since 2001

12. 75% of customer interaction
is customer service
MOBILEYOUTH ®
youth marketing mobile culture since 2001

13. Is your customer service a destination
for complaints or insights?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

14. Is your customer service a cost center
or a center of influence?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

15. Winning back the youth market
is about understanding
MOBILEYOUTH ®
youth marketing mobile culture since 2001

16. Customer Service is Marketing
MOBILEYOUTH ®
youth marketing mobile culture since 2001

17. a mobileYouth® company
The Youth Research Store
“How can auto reach the youth market
through customer service?”
Get the Full Report @ The Youth Research Store
click to visit store
http://www.YouthResearchStore.com
MOBILEYOUTH ®
youth marketing mobile culture since 2001