WOMMA Summit takes place every year and is an important time for brands and word of mouth marketers to share best practices, trends and ideas. This presentation captures 9 important takeaways from the Summit www.womma.org

1. WOMMA Summit 2012
November 30, 2012
Gemma Craven
Social@Ogilvy

2. Key takeaways
For brands from WOMMA

3. Trend #1
Focus using Facebook to launch new products
Brandson your 1%

4. Trend #2
Highlight the “why” for your brand
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5. Trend #3
Content quality counts in a busy space

6. Celebrating the
Famebook fan
Trend #4
#3
Demonstrate ROI in social
Celebrate the rise of the Famebook fan

7. Putting fans in control
Trend #5
#4
C Suite is still to control real world social & digital
Allowing fans uncomfortable with activations
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8. Trend #6
Demonstrate the benefits of social media internally

9. #6
Trend #7
Instagram reaches young, visually-based audiences
All roads lead to social business

10. Trend #7
#8
Pinterest is a good the world
Take advantage of traffic driver but not for all brands

11. Trend #9
Crisis is a fact of life in social media

12. Thank you
Gemma Craven
EVP, NY Group Head | Social@Ogilvy
Email: gemma.craven@ogilvy.com
Twitter: @gemsie
Linkedin: linkedin.com/gemsiecraven
Social for Brands site:
Social.ogilvy.com
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