Mobile Marketing allows business to connect with more consumers non-intrusively and in the customer’s preferred communication channel. Even in today’s struggling economy, Mobile Marketing spending is up; as Business recognizes that there is no better Return on Investment (ROI) in any other advertising vehicle. Businesses today want more customers, better and more lucrative relationships with their existing customers, and to reduce cost. Mobile Marketing produces an ROI, produces more customers and allows businesses to talk to their customer on a 1 to 1 basis.

1. Not Your Average Joe’s Casual Cuisine Proposal
Title slide
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2. • 72% of Americans text message across all
demographics
• 67% of customers would like to receive
mobile alerts or reminders
• Twice as many people send Text Messages
as own a Television set
• 82% of Americans do not leave the house
without their cell phones
• 50% of 18-34 year olds are willing to give
their mobile number in exchange for
coupons CTIA 2009
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3. 20.6 million US users
150 million US users
250 million US email users
281 million US cell phone users
Consider the Numbers
50% of 18-34 year olds are willing to
give their mobile number in
exchange for coupons
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4. Text Messaging integrates with Social Media; email;
websites, RSS Feeds
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5. “Text Call to Action”
KEYWOR SHORTCODE
D
(CHANGES (STAYS THE
) SAME)
To: 72727 Instant
MSG: Moon response sent
Text LOSREYES to 72727 to Receive FREE
to phone
Veggie Spring Rolls Next Visit!
When client texts,
They are entered
Into the database!
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6. Database Marketing
Strategies include:
Loyalty Marketing: Capturing current customers through
aggressive point of sale campaigns.
Los Reyes: $1.99 Cans start
Lead Generation: Capturing potential NEW customers by
right now, plus ½ price adding mobile engagements to your print coupons, radio,
appetizers. Show msg and 1st television, and other media.
one is on us! code mb12, exp.
4/12 get our app.
Reply STOP 2end
Monetize:
Messages are then scheduled out to the growing databases of
current and potential customers resulting in increased
frequency of transactions, increased awareness, and new
customers!!
2-3 Promotions per Month
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7. Timely Promotions = Higher Redemption Rates
Delivering Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers means
more transactions every month
LosReyes : We have a
LosReyes: Buy any 2 lunch LosReyes : Kid’s eat secret, our Margaritas are
entrees and get a FREE FREE, valid 1 kid meal w/ better. Celebrate Cinco de
salad. Order now and pick it any adult entrée purch. Mayo w/ us and show app
up! Click here, exp. Expire 4.29, show message icon to get Happy Hour
4/21, Reply STOP 2end to redeem Reply STOP 2end pricing ALL DAY! Reply STOP
2end
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8. Taking Your Broadcast Media/ Event/ Flier to your Potential
Customer’s handset!
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
YOUR
COUPON audience
HERE!
Instantly Deliver:
Instantly Deliver:
Instantly Deliver: •Video
•Pictures •Your Commercial
A Mobile Landing
•Coupons •A Demonstration
Page.
•Links to Website Your Menu
•And more Additional
offers.
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9. 3 Components to Database Building
1. Point of Sale
We consult to create engagements to interact with your current
9-20 customers per day and get them into the Mobile database. To: 72727
(Create Store Specific Databases) MSG: NY
2. Add the Mobile “Opt-in” Option to your
current Website
Options to capture online traffic into the
Mobile database from the web
3. Traditional Media (capture new clients)
Add the Mobile Call-to-Action to
every Advertisement; print, radio,
coupon, event, TV, etc.
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10. Example Point of Sale Display
Table Tent/ Talker
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11. Point of Sale Options
(Every Customer that walks in the door should be offered the
opportunity to “Text” in for some great sounding
deal, promotion, or opportunity.)
In check presenter(flyers), Table Tents, Buttons on
staff, Window displays, are all options to promote;
1. A appetizer, dip, or $5 OFF next visit!
(These instant coupons for next visit frequently will be a
NYAJoes: FREE appetizer next minimum purchase coupon that expires within a couple
visit w/ purchase of $20 or weeks)
more, Show msg to redeem
exp. 4/30/11. code 745xlt.
Reply STOP 2end 2. An Instant discount or Free item THIS VISIT!
(Some restaurants have great success with their servers
offering an instant free cup of cheese dip, app, or soft-
drinks to encourage instant database growth)
Goal: 3. A chance to win a great prize!
Build a Database of 10-15 People (Sweepstakes type offers generally perform more poorly, yet
per day for future Loyalty Marketing can work if promoted correctly)
– Get 2 or 3 additional transactions
from them this year!
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12. Capture Web Traffic into Database!
NYAJoes: Reply with your
email address to get your
instant coupon, watch for
more great deals! Reply
STOP 2end
Donate NOW
$5 Instant Coupon
Type in Mobile Number
Instant Mobile Coupon right
to your phone!
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13. Capture LEADS with Mobile Keywords!
By adding Mobile keywords to every Traditional Broadcast media like Coupon
drops, radio spots, event marketing, print ads, and outdoor displays, you can capture
New Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your
Potential Customer’s handset!
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
Our Menu Right to Your Phone!
Just Text OVERSTUFFED to 72727 =
Plus Get Your Instant Coupon Right to This means additional
Your Phone! FREE Ravioli’s! exposures to your
Just Text MAZZIO to 72727 audience
YOUR Get Your Instant Coupon Right to Your Phone!
Instantly Deliver: COUPON
•Pictures HERE!
More Conversion = 5-10% Increase in Overall Customer base
•Coupons
•Links to Website Once Customers engage off of Traditional Broadcast they are
•And more Captured in the Mobile database.
Future text-promotions will be delivered right to their handset
And right when they are hungry equating to NEW CUSTOMERS!
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14. Send Promotions to your Database to do More Than Just Coupon!
• Increase Social Network Followers • Capture Email
• More Transactions per year • Support Causes
LosReyes: Facebook Exclusive To Complete your entry for a LosReyes: will be at the Fair this
menu item just posted, “Like Us” chance to Win FREE Joes for a weekend taking donations for
NOW for even more VIP year, reply with your email March of Dimes, come by our
treatment. Reply STOP 2quit address and watch for future booth and donate and get some
great deals! Reply STOP 2end great Food! Reply STOP 2end
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15. Every Location gets a FREE Mobile
Website!
Short URL directs client directly to the Mobile
Website / App
LosReyes: FREE entrée next
visit w/ purch of any entrée
and 2 dirnks, exp.
4/30/11, location or menu
click here http://bit.ly Mobile Site / App Can Deliver:
Reply STOP 2end
Detailed Information
• Menus
• Specials
• Video Content
• Coupons
• Maps – Directions
And more…
Mobile Website Serves as a Virtual Brochure of Company
Information that can be delivered right to potential clients
Phones Instantly!
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16. Add Mobile’s Call-to-Action with every
traditional marketing initiative!
Adding “Mobile” to traditional improves the
Effectiveness and allows for tracking!
Radio A Radio B Newspaper Insert A Television Spot
Keyword NY Keyword NYJ Keyword JOES Keyword JOES1
Creation of specific keywords for each broadcast media channel
allows client to measure how many engagements that media outlet
produces compared with others!
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17. One System
Advantages Include: • Unlimited Databases
• Collaboration on Program (ongoing) • Individual Databases per store
• Increase Social Media Followers
• Consistency of Messaging • Email database growth
• Wholesale Pricing
Margaritas Facebook ONLY
special!! Like us today for
even more VIP treatment!
reply STOP 2quit
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18. Text your customers when the table is
ready!
I have a table ready now if
you guys don’t mind sitting at
the bar. Come on up or reply
that you want to wait.
Instant Coupon for $3 OFF
Enter mobile number
Donate NOW! Enter Mobile Number
Type in your Mobile Number
Send to my Mobile Phone And the Environmentally
Friendly Coupon will be
Sent Right to your Phone!
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19. Ask 100 of Your Clients
To Like you on FB
Expect 33%
To fill out a form
to get their email
Expect 37%
Ask them to Text?
Expect 90%
Where do you want to be
to provide the best Results
for your customers?
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20. Contact Web Marketing & Designs
Web Marketing & Designs
Po Box 2331
Woodstock, GA, 30189
www.webmarketingdesigns.net
Gary Wallis
Consultant
Phone. 770.592.1402
info@webmarketingdesigns.net
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