SlideShare ist ein Scribd-Unternehmen logo
1 von 41
Downloaden Sie, um offline zu lesen
The value of games
  in companies:
   The case of gamification

      dr. David B. Nieborg
           Genk, 24 april 2012
David@flight1337.com

 @gamespacenl
“In every job that must be done,
there is an element of fun.
You find the fun and ‘SNAP’
the job’s a game”
... where is
 the fun...?
What if...?
“What if we decided to use everything
we know about game design to fix
what’s wrong with reality? What if we
started to live our real lives like
gamers, lead our real businesses and
communities like game designers (...)?”
Gamification
The use of

            game
mechanics & structures
                 in a
non-game-context
 in order to increase (user) engagment
Gamification
     =
     /
   Game
Gamification
      =
      /
Serious game
The use of

            game
mechanics & structures
                 in a
non-game-context
 in order to increase (user) engagment
Engagement
R
eward
etain
ecruit
R   eward
(meaningful)
          Information




Recognition                  Feedback
                               (rules)
R   etain
Anxiety
c
h
a
l
l
e
n
g
e
                         Boredom

low             Skills             high
Anxiety               Flow
c
h
a
l
l
e
n
g
e
                         Boredom

low             Skills             high
R   ecruit
New?
3 trends

1. Accessible (social) networks

2. More people play more

3. Technology (sensors)
1. Networked
   technology
Facebook’s growth
2. Homo
   Ludens
3. Sensors
Accelerometer
Microphone
Gyroscope
Compass
Camera
GPS
Gamification
Engagement
  Design
www.speeljetoekomst.nu
Expected launch date: June 2012)
David@flight1337.com

 @gamespacenl

Weitere ähnliche Inhalte

Was ist angesagt?

Gamechanics Talk - Abang Edwin Syarif Agustin
Gamechanics Talk - Abang Edwin Syarif AgustinGamechanics Talk - Abang Edwin Syarif Agustin
Gamechanics Talk - Abang Edwin Syarif Agustin
Segitiga.Net
 

Was ist angesagt? (11)

Game Design Go with Your Gut... Or Not?
Game Design   Go with Your Gut... Or Not?Game Design   Go with Your Gut... Or Not?
Game Design Go with Your Gut... Or Not?
 
Science Game Lab
Science Game LabScience Game Lab
Science Game Lab
 
The Power of Resilience - and how to get it through gameplay
The Power of Resilience - and how to get it through gameplayThe Power of Resilience - and how to get it through gameplay
The Power of Resilience - and how to get it through gameplay
 
Round One Presentation
Round One PresentationRound One Presentation
Round One Presentation
 
Introduction to Gamification
Introduction to GamificationIntroduction to Gamification
Introduction to Gamification
 
10 Great iPad Apps for Creating Concept Maps
10 Great iPad Apps for Creating Concept Maps10 Great iPad Apps for Creating Concept Maps
10 Great iPad Apps for Creating Concept Maps
 
Gamification, 가능성을 넘어 현실로
Gamification, 가능성을 넘어 현실로Gamification, 가능성을 넘어 현실로
Gamification, 가능성을 넘어 현실로
 
5 "What If?" Questions Show the Power Simulation Software Brings to Business
5 "What If?" Questions Show the Power Simulation Software Brings to Business5 "What If?" Questions Show the Power Simulation Software Brings to Business
5 "What If?" Questions Show the Power Simulation Software Brings to Business
 
certificate
certificatecertificate
certificate
 
Gamechanics Talk - Abang Edwin Syarif Agustin
Gamechanics Talk - Abang Edwin Syarif AgustinGamechanics Talk - Abang Edwin Syarif Agustin
Gamechanics Talk - Abang Edwin Syarif Agustin
 
2014-11-20 - Highland Park Science Festival - With Great Power-Ups Comes Grea...
2014-11-20 - Highland Park Science Festival - With Great Power-Ups Comes Grea...2014-11-20 - Highland Park Science Festival - With Great Power-Ups Comes Grea...
2014-11-20 - Highland Park Science Festival - With Great Power-Ups Comes Grea...
 

Ähnlich wie The value of games in companies - David Nieborg

Games for Change Methodology
Games for Change MethodologyGames for Change Methodology
Games for Change Methodology
Games for Change
 

Ähnlich wie The value of games in companies - David Nieborg (20)

Gamification: Integrating gaming into your brand strategy
Gamification: Integrating gaming into your brand strategy Gamification: Integrating gaming into your brand strategy
Gamification: Integrating gaming into your brand strategy
 
Gamification Strategies How to solve problems, motivate and engage people th...
 Gamification Strategies How to solve problems, motivate and engage people th... Gamification Strategies How to solve problems, motivate and engage people th...
Gamification Strategies How to solve problems, motivate and engage people th...
 
Jane McGonigal on the Future of Mobile Gaming
Jane McGonigal on the Future of Mobile GamingJane McGonigal on the Future of Mobile Gaming
Jane McGonigal on the Future of Mobile Gaming
 
Games and Crowds: Now, Near, Next
Games and Crowds: Now, Near, NextGames and Crowds: Now, Near, Next
Games and Crowds: Now, Near, Next
 
10 leading gaming solution provider companies 2018
10 leading gaming solution provider companies 201810 leading gaming solution provider companies 2018
10 leading gaming solution provider companies 2018
 
Games for Change Methodology
Games for Change MethodologyGames for Change Methodology
Games for Change Methodology
 
Digital Game-Based Learning
Digital Game-Based LearningDigital Game-Based Learning
Digital Game-Based Learning
 
Got Game? The Use of Gaming in Learning and Development
Got Game? The Use of Gaming in Learning and DevelopmentGot Game? The Use of Gaming in Learning and Development
Got Game? The Use of Gaming in Learning and Development
 
Dev con5 gamification
Dev con5 gamificationDev con5 gamification
Dev con5 gamification
 
Bill volk gamification
Bill volk  gamificationBill volk  gamification
Bill volk gamification
 
The serious games a new way to learn things!
The serious games a new way to learn things!The serious games a new way to learn things!
The serious games a new way to learn things!
 
Survival of the Fittest: The Biggest "Game" Will Win (Gamification)
Survival of the Fittest: The Biggest "Game" Will Win (Gamification)Survival of the Fittest: The Biggest "Game" Will Win (Gamification)
Survival of the Fittest: The Biggest "Game" Will Win (Gamification)
 
Hvbf 2013 #3
Hvbf 2013 #3Hvbf 2013 #3
Hvbf 2013 #3
 
Orthodoxies and technologies in game design
Orthodoxies and technologies in game designOrthodoxies and technologies in game design
Orthodoxies and technologies in game design
 
101 Concepts for Games Innovation
101 Concepts for Games Innovation101 Concepts for Games Innovation
101 Concepts for Games Innovation
 
Yu-kai Chou's Workshop for Accenture on Gamification (Octalysis)
Yu-kai Chou's Workshop for Accenture on Gamification (Octalysis) Yu-kai Chou's Workshop for Accenture on Gamification (Octalysis)
Yu-kai Chou's Workshop for Accenture on Gamification (Octalysis)
 
Video Game Report
Video Game ReportVideo Game Report
Video Game Report
 
Crafting Interesting Worlds Inspirations from Gaming User Experiences
Crafting Interesting Worlds Inspirations from Gaming User ExperiencesCrafting Interesting Worlds Inspirations from Gaming User Experiences
Crafting Interesting Worlds Inspirations from Gaming User Experiences
 
9.5 Theses on the Power and Efficacy of Gamification
9.5 Theses on the Power and Efficacy of Gamification9.5 Theses on the Power and Efficacy of Gamification
9.5 Theses on the Power and Efficacy of Gamification
 
Marigo Raftopoulos for DesignSingapore July 2020
Marigo Raftopoulos for DesignSingapore July 2020Marigo Raftopoulos for DesignSingapore July 2020
Marigo Raftopoulos for DesignSingapore July 2020
 

Mehr von Game HUB

Video game in Wallonia - Marc Meurisse
Video game in Wallonia - Marc MeurisseVideo game in Wallonia - Marc Meurisse
Video game in Wallonia - Marc Meurisse
Game HUB
 
Unizo game crème de la crème - Sebastiaan Jans
Unizo game crème de la crème - Sebastiaan JansUnizo game crème de la crème - Sebastiaan Jans
Unizo game crème de la crème - Sebastiaan Jans
Game HUB
 
Reform school: video games as a model for changing education - Richard Van Eck
Reform school: video games as a model for changing education - Richard Van EckReform school: video games as a model for changing education - Richard Van Eck
Reform school: video games as a model for changing education - Richard Van Eck
Game HUB
 
LuGus Studios - Robin Marx
LuGus Studios - Robin MarxLuGus Studios - Robin Marx
LuGus Studios - Robin Marx
Game HUB
 
201101 GameHUB kenniscentrum
201101 GameHUB   kenniscentrum201101 GameHUB   kenniscentrum
201101 GameHUB kenniscentrum
Game HUB
 
Presentatie kick off GameHUB - 23102010
Presentatie kick off  GameHUB - 23102010Presentatie kick off  GameHUB - 23102010
Presentatie kick off GameHUB - 23102010
Game HUB
 
20101209 GameHUB serious games & kmo's
20101209 GameHUB   serious games & kmo's20101209 GameHUB   serious games & kmo's
20101209 GameHUB serious games & kmo's
Game HUB
 

Mehr von Game HUB (7)

Video game in Wallonia - Marc Meurisse
Video game in Wallonia - Marc MeurisseVideo game in Wallonia - Marc Meurisse
Video game in Wallonia - Marc Meurisse
 
Unizo game crème de la crème - Sebastiaan Jans
Unizo game crème de la crème - Sebastiaan JansUnizo game crème de la crème - Sebastiaan Jans
Unizo game crème de la crème - Sebastiaan Jans
 
Reform school: video games as a model for changing education - Richard Van Eck
Reform school: video games as a model for changing education - Richard Van EckReform school: video games as a model for changing education - Richard Van Eck
Reform school: video games as a model for changing education - Richard Van Eck
 
LuGus Studios - Robin Marx
LuGus Studios - Robin MarxLuGus Studios - Robin Marx
LuGus Studios - Robin Marx
 
201101 GameHUB kenniscentrum
201101 GameHUB   kenniscentrum201101 GameHUB   kenniscentrum
201101 GameHUB kenniscentrum
 
Presentatie kick off GameHUB - 23102010
Presentatie kick off  GameHUB - 23102010Presentatie kick off  GameHUB - 23102010
Presentatie kick off GameHUB - 23102010
 
20101209 GameHUB serious games & kmo's
20101209 GameHUB   serious games & kmo's20101209 GameHUB   serious games & kmo's
20101209 GameHUB serious games & kmo's
 

Kürzlich hochgeladen

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Kürzlich hochgeladen (20)

Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 

The value of games in companies - David Nieborg