Company and solution presentation November 2015

1. Informed Leadership
M-Brain Overview
1

2. M-Brain is a Global Provider of
Media and Market Intelligence
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• M-Brain is a global information, technology and consulting services company.
• We offer our clients crucial external business information and advise in its efficient
management and utilization.
• Our focus is to turn information into actionable insights for daily
decision-making and strategic planning.
• Instead of knowledge management we believe in
Informed Leadership.

3. • We offer media, business and market intelligence solutions, strategic analysis and advisory services,
consultation services, as well as online intelligence tools and technology to bring true insight into
our clients’ business environment.
• Our solutions and services are tailored to serve varying business needs regardless of function,
industry type or language barriers.
Global data coverage:
We monitor hundreds of millions of online sources, over 2,000 print media
sources and over 100 TV and Radio news broadcasts 24/7.
Strong technology:
Our proprietary, patent-pending big data technology searches, selects
and filters the relevant content from all over the world.
Human intellect:
Our 450 analysts worldwide add intelligence and value to our clients by
providing them with insight based on information from over 70 languages.
Offices in twelve countries:
Brazil, Canada, China, Finland (headquarter in Helsinki), France, Germany,
Malaysia, Russia, Singapore, Sweden, UK and USA
Partner With Us to Understand, Compete and
Grow in International Markets
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4. The Need for Relevant Information
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TODAY FUTURE
AMOUNTOFDATA
Volume velocity,
variety veracity
Relevant information
Information
overload

5. Five Main Challenges
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1. Data overload
2. Closed-loop
3. Stuck-in-the-past
4. Data-in-silos
5. Too much information, not enough knowledge

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A gap between raw data and
analyzed information: Every year
stored data grows by 28 %, and
data analysis only by 5,7 %.
Source: Blueocean
CHALLENGE 1:
Data overload
1995 20252005
Data
Analyst
Shortage

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Only 8 % of decisions are based
on relevant external data,
because it is not available in the
company!
Source: Blueocean
Challenge 2:
Closed loop
Competitors, Customers,
Market developments, Growth
opportunities, Potential risks
Financial reporting, Sales reporting
Employee satisfaction, R&D progress reports
8% external
92% internal

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58% historical information
Internal reports tell you what has
worked and what has not worked
but they do not tell you what you
should do right now, least of all
what you should do tomorrow.
Source: Guts & Gigabytes Report. PWC 2014
Challenge 3:
Stuck in the past

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Information, experience,
knowledge, everything in a
modern company tends to be in
silos – hard to access,
hard to even know what
already exists.
Challenge 4:
Information in silos

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58% of organizations struggle to
make sense of all the information
they have.
Source: Global Market Intelligence Survey 2013
Challenge 5:
Too much information,
not enough knowledge

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We are professionals of creating solutions for all your market intelligence needs. We offer relevant, timely
external intelligence that helps you make the right and better informed decisions, efficiently.
M-Brain solution portfolio
…stay aware of all
developments in your
business environment
…decide on your
optimal strategy for
sucess
Intelligence
Solutions
Media Intelligence
• M-Update (media monitoring)
• M-Analysis (tailor-madeand/or scheduled
media analysis)
Competitive and Market Intelligence
• CM-Insight(competitiveand market monitoring)
• CM-Analysis (tailor-made and/or scheduled
competitive/marketanalysis)
Intelligence Software
• Intelligence Plaza® (EnterpriseIntelligence Portal)
• M-Aware (InnovativeMarket & CompetitiveIntelligence Tool)
• M-Adaptive (Media Listening and Engagement Tool)
Advisory
• Strategic Analysis
• Intelligence Best Practices

12. Monitor and Measure
Your Publicity and
Reputation
M-Brain Media Intelligence Solutions

13. Media Intelligence Solutions
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We offer our Media Intelligence Solutions to our
customers who want to monitor and measure their own
publicity and reputation and understand what that means
to them.
Our media monitoring covers:
• 3 million social media platforms
• 100 000 news outlets
• in 71 languages in 236 regions
And out of that we perform:
• 21 billion automated relevance judgments/day
• out of which we automatically judge 150 000
hits to be relevant
• our content production reduces this to
10 000 information units
• which are delivered to our 2000+
clients daily
With our media analysis resources we can offer
tailor-made and regular publicity and reputation
analysis to help our customers deeply understand the
impact of the results
Our customers use these reports mainly for monitoring:
• Own publicity
• Competitors
• Customers
• Market developments/disruptions
• Legal & regulatory issues
M-Update & M-Analysis

14. Be the first one to know
about changes in your
business environment
M-Brain Competitive and Market Intelligence Solutions

15. Competitive and Market Intelligence
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• We offer our Competitive and Market Intelligence Solutions to our
customers, who need to be aware of changes what happens 24/7 in their
industry or among their competitors and understand what that means to
them.
• We are experienced in monitoring dozens of industries for our customers,
who only receive the news – curated and summarized by our analysts –
that are essential to them and support their decision making.
• With our tailor-made and scheduled competitive and market analysis
solutions we make sense of the market developments and what they mean
to our customers.
CM-Insight & CM-Analysis
150 analysts covering
140 countries in
30 languages every day
What do we monitor?
• Competitors
• Customers
• Industriesand verticals
• Trends an developments
• Company changes and key events
• Technologicaldevelopment
• Macroeconomics
• Strategic themes important for you
Where do we monitor?
• Global media and publications
• Company press releases
• National media and newspapers
• Regional media and newspapers
• Economic and financial media
• Industry magazines
• Specialist publications
• Global online media

16. Intelligence Tools for
Building Awareness
and Understanding
M-Brain Intelligence Software Solutions

17. Intelligence Software
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If you need access to our information sources and want to do the work yourself, use our online monitoring,
analysis & engagement tool M-Adaptive.
Module-based solution:
• Monitor
• Analyze
• React
• Engage
M-Adaptive

18. Intelligence Software
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M-Aware offers you access to vast pool of tailored content
with simple software solution
• Create precise monitoring scope for your business with right keywords
• Add your own internal BI & CI data to enhance the external information
• Create visual and regular newsletters and alerts
• Collaborate, engage and share information and invite new users
• Possibility to get expert insights delivered by our industry analysts
M-Aware

19. Intelligence Software
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When you have the capability to build understanding and awareness, but lack the tools to make this
accessible and deliver it to the relevant decision makers within your organisation, M-Brain’s Intelligence Plaza
is the right solution for you. Combine our content with your internal data!
Intelligence Plaza®
Intelligence Plaza®

20. Decide on the optimal
Strategy for success
M-Brain Advisory Solutions

21. Advisory
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When you want to enhance your intelligence activities to world class standards, M-Brain’s suite of Intelligence Best
Practices (IBP) help you move forward. Proven methodologies, unique benchmarking databases, an internationally
recognized framework based on six key success factors.
Intelligence Best Practices
Benchmarking Assessment
Training
Consulting
M-Brain Conferences
Open Courses
IBP Online
Set Up Workshop
Planning Project
Set up support
Benchmarking Circle
INTELLIGENCE
SET UP CONSULTING
INTELLIGENCE
DEVELOPMENT
EXCHANGE OF
INTELLIGENCE
BEST PRACTICES

22. Advisory
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When you want to compete more effectively, identify new opportunities and grow into new markets, our services
provide clear market insights and strategy recommendations. Our typical projects range from creating market
understanding to identifying new opportunities
Strategic Analysis
• Competitive landscape
analysis
• Customer intelligence
• Market attractiveness
analysis
• Competitor deep dive
• Market sizing &
forecasting
• Scenario analysis
• New market entry
strategy
• Strategic partner
identification
UNDERSTAND
YOUR MARKETS
COMPETE MORE
EFFECTIVELY
GRASP NEW
OPPORTUNITIES

23. Advisory
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Project based tailored research conducted on ad-hoc basis. Our projects include written/visual reports, workshops,
advisory and joint efforts M-Brain/Client.
Strategic Analysis
Primary Research
Monitoring/Intelligence
Content
Internal data
Operational experience
RESEARCH
REPORTS
Enabling you
to make better
decisions
M-Brain
Client
External Sources &
Databases
Consultants’
Recommendations
Informed Leadership

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Our experience
spans across industries

25. Thank You.
www.m-brain.com | info@m-brain.com