SXSW 2012

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SXSW presentation for Saatchi & Saatchi and fallon. An introduction to SXSW, what I found interesting, how it relates back to the agency and what lessons we can learn.

Business Technologie

SXSW Text
2012

Matt Groves
Director of Integration
@g64mat

SXSW is a
celebration
of creativity
& innovation

across

Interactive
Film & Music

Austin, Texas
25 years old
9 days
40,000 attendees
2000 talks
2000 bands
500 films
90 venues
1,200,000 tweets

If Cannes is a
celebration of
the past

SXSW is a
celebration of the
future...

Nike Fuel Intro Video
http://www.youtube.com/watch?v=TtfJAyjkkGs

Great product

Awesome buying
experience

Open Api

What does it mean
for other brands?
e.g. (Diet brands)
Threat or
Opportunity?

Average news report
http://www.youtube.com/watch?v=HufcR2uc9Hs
Parody video example “Hobo Hotspots”
http://www.youtube.com/watch?v=MEW12F2BGTo

Interesting idea,
bad packaging...
literally

Divided opinion

Is it a case of ego &
Naïve at SXSW?

Why we should
work together
never as Silo’s

Intro video
http://www.youtube.com/watch?v=vPDnZoJiwA4
Coke case study
http://www.youtube.com/watch?v=45Z-GevoYB8

A great analogy
for today!

We don’t need to
wait 30 years :)

This was the first
year technology
was not talked
about, mostly
questions about
what to do with it.

That’s where the
Ad industry come
in. We are the story
tellers and now it’s
our time...

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SXSW 2012

1. SXSW Text 2012 Matt Groves Director of Integration @g64mat

2. SXSW is a celebration of creativity & innovation across Interactive Film & Music

3. Austin, Texas 25 years old 9 days 40,000 attendees 2000 talks 2000 bands 500 films 90 venues 1,200,000 tweets

4. If Cannes is a celebration of the past SXSW is a celebration of the future...

5. Many brand campaigns & products are launched at SXSW

7. Here’s three that I found interesting

9. Nike Fuel Intro Video http://www.youtube.com/watch?v=TtfJAyjkkGs

10. Great product Awesome buying experience Open Api What does it mean for other brands? e.g. (Diet brands) Threat or Opportunity?

11. Average news report http://www.youtube.com/watch?v=HufcR2uc9Hs Parody video example “Hobo Hotspots” http://www.youtube.com/watch?v=MEW12F2BGTo

12. Interesting idea, bad packaging... literally Divided opinion Is it a case of ego & Naïve at SXSW? Why we should work together never as Silo’s

13. Intro video http://www.youtube.com/watch?v=vPDnZoJiwA4 Coke case study http://www.youtube.com/watch?v=45Z-GevoYB8

14. A great analogy for today! We don’t need to wait 30 years :)

15. This was the first year technology was not talked about, mostly questions about what to do with it. That’s where the Ad industry come in. We are the story tellers and now it’s our time...

16. Nothing is impossible

SXSW 2012

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